1. MARKET SEGMENTATION

2.  MARKET SEGMENTATION- M S consist a group of
customers who share a similar set of needs and wants.
 NEED of Market Segmentation-
 To target every class of customers.
 To satisfy all needs.
 To enhance profit.
 Employement generation.
 Increase in competitivness.

3. Market Segmentation
Geographical Demographic Psychographic
Segmentation Segmentation Segmentation

4.  Geographical Segmentation –
Divides one unit into Nations,States,Regions,Cities.
Wal-Mart,Sears,Reobuck & Co. allow local managers
to stock products that suit the local community.

5.  Demographic Segmentation –
Market is divided into age,sex,family,income and
education.
It divides into-Newborn(0-1 month),Infant(2-5
month),Cruiser(6-12 month),Toddier(13-18
month),Explorer(19-23 month).

6.  Psychographic Segmentation –
Buyers are divided into different groups on the
basis of Personality traits,life style & values.
 Behaviour,Attitude,Personality,Benefits,User
status & Loyality status.

7. THANK YOU