twenty4 Digital Agency

www.twenty4.com.au
Melbourne Sydney
a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 3 9005 0055 p. +61 2 8488 0055
f. +61 3 9011 9718 e. sydney@twenty4.com.au
e. melbourne@twenty4.com.au
‘/’/
We Live.
In a digital world. Offline we have offices in both Melbourne
and Sydney.
We Share.
Information and ideas with the people we work with.
We Form.
Partnerships. We get to know every business, their marketplace
and their customers.
We Think.
About trends, platforms and innovation.
We Do.
Digital Strategy, Creative, and Technology. We look after Web
Development, eCommerce, SEO, Social Media, and mobile.
We Move.
Across retail, corporate, government, entertainment and not-for-
profit brands and industries.
Digital Agency Melbourne and Sydney

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Discovery
Goals and Objectives / Market Research /
Competitor Analysis / Digital Strategy
A new website process starts by
understanding the business, goals,
consumers, brand strategy, user research
and how we best incorporate this into a
digital strategy. Consideration will also be
given to how this new development will
affect or streamline internal process’ within
the organisation.
Information Architecture
& UX
Wireframes / User Experience
Discovery stage has allowed us to start
considering the best possible experience
for a user. It has formed the basis for the
site structure, layout and how the user will
interact and navigate through the end
product. This website needs to be as
intuitive as possible and allow for unique
scenarios of people’s needs, computer
knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is
paramount in setting the tone for overall success.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Design
UI / Prototyping / Graphic Design
With a clear blueprint plan, we can get to
the part that everybody loves – the visual
process of look and feel. The knowledge
from the Discovery / Information
Architecture and User Experience planning
stage is used to conceptualise the design
and user interface. Prototyping and
graphic design are the key tangible
aspects of this stage.
Development
HTML / CSS / Javascript / PHP / CMS /
Browser Compatibility
This stage of the project is where we the
design is brought into a web browser an
interactive, clickable version of the website
is created. This is the most time intensive
aspect and involves coding, development
and back-end CMS, EDM and Social
integration.
The focus of this stage is the develop the
working website, integration with backend systems, while considering user interaction and cross
browser functionality. twenty4specialise in standards-based development as well as in the
implementation with a number of CMS systems, that will bring the most out of the site with
dynamic content and interaction.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Training, Testing & Go
Live
Face to Face / Training Videos / Goals
Checklist
Training is performed as face to face
training that is tailored to the website
administrator and specific CMS setup. The
website training session is recorded for
future reference. A follow up is done to
ensure the website administrator is
comfortable with updating all aspects of
the website.
Metric Analysis
ROI / Google Analytics / Customer
Conversion / Goals & Funnels / Custom
Dashboard
Once the digital presence has been
launched to the world, it’s essential to future
success to review the performance and
engagement. A good digital presence can
only achieve greatness after launch when
we can see how people are using the site. It
also allows us to make informed decisions
together about future enhancements. We look at entry points, popular content and other
strategies to make sure that both you and users are getting the best web experience possible.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Ongoing Support
Phone / Email / Project Management
System
The time after the website is live is as
important as the build up period. The
internet does not stay still. We like to revisit
the project online to see what we have
learnt as well as introducing new
technology or ideas that might help grow
the website and online presence. The
twenty4 team manage feedback efficiently
through our web based project management system ensuring prompt response times, as well as
transparency to all stakeholders.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Let a Digital Agency
from Melbourne Do the
Job Right
We now live in the 21st century, and we know
that there are a lot of technological
advancements that we can take advantage of.
These have provided a lot of welcome relief,
especially to the businessmen. It is no longer
enough that they only utilize advertising
methods that restrict them to television,
print, and radio broadcasting. Most men and
women are too busy with their jobs and other
responsibilities that they barely have time to
watch television, listen to the radio, or even
pick up the newspaper to read it. However,
one thing is for certain, everyone is always
able to find time to use the internet. With
that said, it comes to no surprise to find most
company owners that have their own
website. After all, if you want your target
market to know what the latest is that is
happening with the company, and if there are
any new products and services available, you
need to see to it that you step up your
advertising game.
Of course, if you are the boss of your own
company, you already have a lot of
responsibilities on your plate. Aside from the
fact that you need to deal with your
employees and ensure that they properly do
the tasks assigned to them, you should also
make certain that the whole building is in top
shape, so that you won't be caught off guard
in case clients and other interested parties
want to pay you a visit.
With everything that requires your immediate
attention, it won't come as a surprise if you
are unable to develop your company's
website. You should assign this task to the
right people, which is why you need to highly
consider enlisting the expertise of a digital
agency from Melbourne. You need to take
into account that there are a lot of service
provider from which you can choose from,
which is why you need to make it a point to
thoroughly do your research; after all, you
would want to ensure that your hard earned
money goes to the right people who can
deliver to you the results you seek.
Once you have found the service provider
that meets your requirements, you will be
certain of obtaining numerous benefits. First
of all, you will be given the guarantee that
you will be provided with a website that your
consumers will find easy to find their way
around in; therefore enabling you to have an
increase in sales. As you can see, you should
let the experts do their job, and you do yours,
which is why you should make a wise
investment when you enlist the assistance of
a digital agency.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
How a Digital Agency in
Melbourne can Help
Upstart Internet Marketers
At present, there are millions of users all over
the globe who utilise the internet. In line with
this, the number of people relying on the
internet to buy what they need and want is
increasing every year. This is the main reason
why many business owners opt to use the
web as the place where they will sell their
products and/or services. But because of the
growing popularity of internet marketing, the
competition is getting tougher as well. Online
entrepreneurs are finding it difficult to make
a profit especially those who are new to the
industry. Good thing you can hire the services
of a digital agency in Melbourne. Seeking
their aid would give you a lot of perks in
terms of making your online campaign
successful.
The Perks of Hiring a Digital Agency
There are so many benefits you can obtain if
you hire the services of a reputable online
marketing firm or a digital agency but we will
just focus on the main ones. First and
foremost, you will have the best internet
marketers to help you run the marketing side
of your business. An agency has a team of
experts who specialise in different areas such
as video marketing, web design, social media
marketing, and many more. Another big
benefit is that you get to learn a lot from the
experience they bring to the table. They have
worked with a lot of clients from various
industries whom they have helped become
successful online entrepreneurs. They also
are in constant update with the latest and
most effective marketing strategies which
they will gladly learn and put into use to help
your striving business reach its goals. A good
agency also has access to exclusive tools to
help run your campaign and track results.
Where to Find a Reputable Agency
Among the most convenient route to take
when looking for a good company to help you
is going online. Use search engines and find
the best team in your area who can work with
you as soon as possible. If you have no luck
finding one online, try seeking for referrals.
You can also check out classified ads or local
directory listings if you do not know someone
in the online business industry who can refer
you to a good digital agency in Melbourne.
Before making the final decision of hiring one
though, make sure to do some services and
rates comparison. Doing so allows you to
employ the best agency for your specific
needs. This also allows you to hire one with
the most competitive rates. Doing some
research on the various services offered by
these companies is also a good practice as it
would help you know what to expect if you
hire them.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Top 3 Qualities of a
Good Digital Agency in
Melbourne
Having a digital agency help you in promoting
your business in Melbourne is certainly a
good thing. It allows you and you team to be
spared of a lot of tasks. You will also have the
guarantee that the tasks can be done by an
expert, or team of experts, so you can have
peace of mind that you will get great results.
However, finding the right digital agency in
Melbourne for your various needs can be
quite difficult. There are a lot of good firms to
choose from. Which of them is the right fit for
your business? That is one of the biggest
concerns of many entrepreneurs. To help you
decide which one to employ, below are the
qualities of a good firm that you should watch
out for:
Has the Right Services – Check if the firm you
are about to hire offers services that would
help propel your business to the top. Among
these services that you may need are social
media marketing, search engine marketing,
eCommerce development, and web
development. How do you check what
services a certain company offers? A digital
agency usually has a “services” page in their
website. If not, you may contact them via
phone or email which are also found in their
site.
Has a Team of Experts – Online marketing
processes can be complicated and there are a
lot of them. It is safe to say that no one
individual can manage to do all these
processes. One sign that a firm is good is that
they have one expert assigned for a specific
task. This enables you to ensure that each
task is not taken for granted and is done right.
This also allows processes to be done in a fast
manner without getting the quality
compromised. Usually, there are at least one
programmer or web developer, one
optimisation expert, one content creator, and
one project manager in a single team.
Reasonable Rates – High-quality service is not
cheap but it should not also be very
expensive. Do not make the same mistake
many business owners commit of hiring a firm
with the “cheapest” rate or those who hire
agencies with unreasonably high rates. Find
the one with the most “reasonable” rate to
make sure you won’t go beyond your budget
and at the same time still get good results.
Get a quote and make a price comparison for
each agency you deem fit to hire.
Finding the best digital agency Melbourne has
to offer should be easier if you consider the
aforementioned qualities of a good firm.
Finding the right one should give you a lot of
benefits so make sure to take the necessary
steps before you employ a certain agency.

twenty4 Digital Agency

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