Case Study: Lifting the Cap

Lifting the Cap: How the Charter School Community Took on the Status Quo and Won

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object]

History & Challenges ,[object Object],[object Object],[object Object]

History & Challenges ,[object Object]

History & Challenges ,[object Object],[object Object]

Creating a Political Movement ,[object Object],[object Object],[object Object],[object Object]

Need for a counterweight ,[object Object],[object Object],[object Object]

RTTT as the Centerpiece ,[object Object],[object Object],[object Object],[object Object],[object Object]

Public Opinion & RTTT ,[object Object],The favorability margin (50-18, Figure A) was far lower than the margin by which they wanted NY to do what it took to win RTTT (91-7, Figure B.). Figure A Figure B

Public Opinion & RTTT ,[object Object],[object Object]

Making the campaign possible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making the campaign possible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Education Reform Now (ERN) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Campaign Org Chart Executive Director, DFER & ERNA Joe Williams Campaign Management Bradley Tusk Paid Media Josh Isay Bradley Tusk Polling Neil Newhouse Lobbying Patricia Lynch Communications Stefan Friedman Field Patrick Van Keerbergen Interactive Jonah Seiger

Grassroots Organizing ,[object Object],[object Object],[object Object],[object Object]

Field Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Banner Ads & Postcards Our field efforts also included banner ads and postcards, urging constituents and supporters to contact their legislators and tell them to vote to lift the cap.

The ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example script, first round of ads ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Right the Wrong”

Passing the Bill ,[object Object],[object Object],[object Object],[object Object],[object Object],Paterson Silver Sampson

Democratic Conference Leader ,[object Object],[object Object],[object Object],[object Object],[object Object]

Negotiations in the Senate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Major Daily Headlines on May 3

Pressure on Speaker, Unions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Targeting the Assembly ,[object Object],[object Object],[object Object],[object Object],[object Object]

Field program stats ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sample phone script ,[object Object],[object Object],[object Object]

Sending the right message to members ,[object Object],[object Object],[object Object],[object Object],[object Object]

Important endorsements ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Tidal Wave of Endorsements ,[object Object],[object Object],[object Object],[object Object],[object Object]

Clinton & Sharpton endorsement

Leveraging endorsements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Roadblocks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Hard hitting ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Calendar”

Consistent pressure from editorial boards

Consistent pressure from editorial boards ,[object Object],[object Object],In the Daily News, there were 14 editorials and 11 opeds for raising the cap; with only one leaning against. Of the opeds, three were written by a regular columnist (Errol Louis) and five by charter authorizers, operators, or paid representatives of the charter industry.”

Assembly negotiations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Assembly negotiations ,[object Object],[object Object],[object Object],[object Object]

Negotiations, compromise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Final Bill ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Day of passage: Assembly ,[object Object],[object Object],[object Object]

Day of passage: Senate ,[object Object],[object Object],[object Object],[object Object]

Winning the Race to the Top ,[object Object],[object Object],[object Object]

Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Learned ,[object Object],[object Object],[object Object]

Tools for a successful campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools for a successful campaign ,[object Object],[object Object],[object Object]

Replicating this campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The National Education Picture ,[object Object],[object Object],[object Object],[object Object],[object Object]

The National Education Picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Joe Williams ,[object Object],[object Object],[object Object],[object Object]

Bradley Tusk ,[object Object],[object Object],[object Object],[object Object],[object Object]

Josh Isay ,[object Object],[object Object],[object Object],[object Object]

Stefan Friedman ,[object Object],[object Object],[object Object]

Case Study: Lifting the Cap

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Case Study: Lifting the Cap