PRA100 Presentation Skills in Communication

İzmir Ekonomi Üniversitesi - PRA100 Sep 2013 - Jan 2014 ©
Hakan Türkkuşu
PRA100 - Presentation Skills
in Communication

INTRODUCTION
PRA100 

Schedule 
DATES &
WEEK #
CONTENT NOTE/S
1
(Sep 27th)
Introduction
- Lectures
- Sources / Software / Media
- Lecturer Team: university / faculty / division at IUE
Presentations
Weekly
subjects
2
(Oct 4th)
Warm up
- why do you need presentation skills
- importance of communication in biz
- FAQ / Q&A
3
(Oct 11)
What is communication
- 5W1H
- Rule of success
- Rule of presentation
presentation
secrets of
successfull
orators

WEEK # CONTENT NOTE/S
4
(Oct 18th)
Holly Bayram
5
(Oct 25th)
express your feeling by reading
6
(Nov 1st)
What to present:
- content
- idea
- tip
TED Talks
+6
(Nov 1st)
explain what you think by narrating
Schedule 

7
(Nov 8th)
NLP (Neuro Linguistic Programming)
- perception
- memory
8
(Nov 15th) observe how other people think
9
(Nov 22nd)
How to present
- word/s & typography
- visual/s & symbol/s
- common credit/s
S.Jobs
better
presentation
10
(Nov 29th)
create your first presentation Phil Waknell
Schedule 

11
(Dec 6th)
SEMI-FINAL PRESENTATIONS
(mid-term)
Min 3 / Max 6 pax in each group
Each group will design an unique event idea & think about
how to implement that in the real life/time/location
The aim is to sell the project, in 10 minutes
If they can succeed it, they will qualified...
Schedule 

12
(Dec 13th)
Technical issues:
- software/s
- template/s
- final slide
SlideShare
13
(Dec 20th)
voting presentations
experience
of the class
14
(Dec 27th)
Color codes:
- diagram/s & chart/s
- tool/s & landmarks/s
light on dark
or reverse?
15
(Jan 3rd)
Body language
- eyes
- hands
- gestures
- wearings
Schedule 

TBD
(Jan 17th)
FINAL EXAM / IDEA PRESENTATION
(end of term)
Schedule 

• SlideShare.net
• TED Talks
...
Sources 

Which browser is your favorite?

FOUNDER:
EKREM DEMEKREM DEMİİRTARTAŞŞ
President of the Board of Trustees
Izmir Chamber of Commerce Chairman of the Executive Board
İzmir University of Economics 

RECTOR:
Prof. Dr.Prof. Dr.
TUNTUNÇÇDAN BALTACIODAN BALTACIOĞĞLULU
İzmir University of Economics 

DEAN:
??
Faculty of Communication 

HEAD:
Assoc. Prof. Dr.Assoc. Prof. Dr.
EBRU UZUNOEBRU UZUNOĞĞLULU
Division of PR & Advertising 

ASSISTANT:
Research AssistantResearch Assistant
PINAR UMULPINAR UMUL ÜÜNSALNSAL
PRA100 Presentation Skills 

LECTURER:
HAKAN THAKAN TÜÜRKKURKKUŞŞUU
PRA100 Presentation Skills 

More about lecturer...More about lecturer...
http://people.ieu.edu.tr/tr/hakanturkkusu

More about lecture...More about lecture...
welcome to PRA100
-
please visit
www.facebook.com/groups/370849643047343/
&
decide to join our open group in Facebook

Feel free... 
UESTIONS
NSWERS

Contact
 hakan@turkkusu.com
 homes.ieu.edu.tr/hturkkusu
 +9 0532 215 44 37
 41°03'58,34" K/N - 29°02'26,90" D/E
38°28'41,80" K/N - 27°04'07,00" D/E

2
Warm up
- why do you need presentation skills
- importance of communication in biz
- FAQ / Q&A
www.mindtools.com/page
s/article/newCS_96.htm
This week 

Personal communication skills
are fundamental to success in
professional and public life...
- in university
- in business
- in family
It looks easy?
Communication 

Becoming a better presenter depends
on balacing the keys elements:
- understanding your audience
- preparing your content
- delivering confidently
- controlling environment
That sounds daunting?
Key elements: 

The success of most presentations is generally judged on how the
audience responds. You may think you did a great job, but unless
your audience agrees with you, that may not be the case. The first
thing you need to do is understand what your audience wants.
Try following these steps:
- Determine who the members of the audience are.
- Find out what they want and expect from your presentation.
- What do they need to learn? Do they have entrenched attitudes or
interests that you need to respect? And what do they already know
that you don't have to repeat?
- Create an outline for your presentation, and ask for advance
feedback on your proposed content.
Understanding... 

There are a variety of ways to structure your content, depending on
the type of presentation you'll give.
Here are some principles that you can apply:
- Identify a few key points
- Don't include every detail
- Use an outline
- Start and end strongly
- Use examples
Preparing... 

Even the best content can be ineffective if your presentation style
contradicts or detracts from your message. Many people are nervous
when they present, so this will probably affect your delivery. But it's
the major distractions that you want to avoid. As you build
confidence, you can gradually eliminate the small and unconstructive
habits you may have. These tips may help you:
- Practice to build confidence
- Be flexible
- Welcome statements from the audience
- Use slides and other visual aids
- Keep your visuals simple and brief
- Manage your stress
Delivering... 

While much of the outside environment is beyond your control, there
are still some things you can do to reduce potential risks to your
presentation.
- Practice in the presentation room
- Do your own setup
- Test your timing
Controlling... 

3
What is communication
- 5W1H
- Rules of success
- Rules of presentation
http://alfabravo.com/20
07/11/presentation-
skills-dos-donts/
This week 

“Sormaz ki bilsin,
sorsa bilir. Bilmez ki
sorsun, bilse sorar...”
anonim
5W1H (5N1K) 

This formula is the principal of journalism but applicable for any other
areas to get more successfull...
- What Ne
- Why Neden / Niçin
- Where Nerede
- When Ne zaman
- Who Kim
- How Nasıl
Elements of 5W1H / 5N1K... 

1) Think carefully before the event: what does this audience want to hear?
2) Hint: they are not interested in hearing how great you or your company
are, they want to learn new things that can make THEM more successful.
3) Find a story about people (yourself and/or others) that illustrates your message
and tell it with passion.
Storytelling always beats lectures!
4) Start by urging the audience not to take notes, say that you will post your
presentation online immediately afterwards. The presentation that you post
should be complemented by short texts, speaker notes describing your pictures
(since you show very little text during your presentation!)
5) Keep an eye contact with the audience, and move around the stage, don’t hold
on to the speaker stand! Use a remote clicker to control your presentation. 6)
Remember that 70% of your communication is in your body language!
6) Speak slowly to increase the understanding and respect for what you are
saying. Never try to cram a 30 minute speech into a 20 minute time slot!
Do’s 

7) Be visual, use pictures and videos that illustrate your points. Read my lips: less
text, more visuals! You can do great presentations without any visuals, but
then you have to me a master storyteller.
8) Avoid monotony by using variation and surprises in your slide styles during
your presentation.
9) Engage the audience! Ask questions and have them put their hands up. But
don’t insult them with silly game play.
10) Focus on 1, 2 or maybe 3 things that you want to talk about. Explain the
problem you are working with and then tell the story and visualise the
solution.
11) Construct your presentation based on the classic drama: Start with a Set-up,
then Present the problem(s), then proceed to the Confrontation and finally the
Resolution. This has worked for thousands of years!
12) Hire a speaker coach that helps you trim you body language and voice.
13) Use a spell checker on your slides. Takes only a minute, improves your image.
Do’s 

14) Use a dark background on your slides, as it is easier to read for the audience
and better for the video cameras.
15) If you present in another language than your native, consult a language
tutor to improve your pronuncation as much as possible. Getting your
message out is about being understood and respected.
16) Test your presentation on other people beforehand and videotape yourself.
Listen to their feedback and watch yourself: would you understand and
appreciate your presentation?
17) End by showing a slide with a key question or action point aimed at the the
audience, to encourage discussions afterwards. Also show you contact
details and the link to your documentation on your blog or on an internet
service like Slideshare. This documentation should NOT just be your slides
from the presentation! Instead post special slides with your highlights
explained with relevant post-analysis for the audience. Make sure that all the
links to web sites that you have mentioned are active.
Do’s 

1) Don’t read word by word from your script. You will sound like a robot and miss
the all-important eye contact with the audience. Instead use stiff cue cards with
key words and starter sentences.
2) Don’t talk too fast and try to cram a 45-minute presentation into a 30-minute
time slot by speaking at machine gun pace. You might just as well stay at home.
3) Never use acronyms without spelling them out and explaning what they mean.
4) Don’t read from text bullets in Powerpoint. If you have to use text bullets, keep
them very short and very few per slide, then first let the audience read it and
then, on your own words, expand on the subject.
5) Don’t use complete sentences in your slides. Your voice shall tell the story and
the slides shall only support it.
6) Don’t start talking immediately on top of your slides. Let the audience interpret
the slide for a while, then add your comments.
7) Don’t use hard-to-read fonts or garish backgrounds that obscures the text.
Don’ts 

8) Don’t use cute or unusual photos that are not illustrating exactly what you
are talking about. It distracts the audience, nobody will hear what you are
saying.
9) Don’t use effects, such as texts that fly into the slide or ANY other disturbing
transitions. You’re not running an amusement park, the interesting stuff should
be in your content, not in your fireworks.
10) Don’t waste you audience’s time by presenting the history and organization of
your organisation. Unless it is essential in order to understand your
presentation, which is very, very seldom.
11) All essential facts mentioned need to also be visual. Don’t mention tips like
“be sure to check out the website, it has great features” without displaying a
slide with both a picture of the web site and the URL in big letters + a note
stating that the URL will be in your posted presentation.
12) Don’t hide behind the computer or speaker stand. Make sure the audience see
you and maintain eye contact with them.
Don’ts 

4 express your feeling by reading
This week 

“Cmabridge Üinversitesinde yaıpaln bir arşaıtrmaya gröe, bir
kleimedkei hafrlrein hnagi sıarda didizlikleri dğeil, ilk ve son
hafrlrein dğoru yedre olamalrı öenm tşamıatkadır. Geirsi taammen
kamradaşır ve ynie de surosnuz olraak okubanilir. Buunn sbeebi
isnan benyinin her hafri tek tek dieğl kemileelri bir btüün oralak
omukadısır…”
Read first... 

“Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer
in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is
taht the frist and lsat ltteer be at the rghit pclae. The rset can be a
total mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae
the huamn mnid deos not raed ervey lteter by istlef, but the wrod as
a wlohe…”
 
Read 

5
What to present:
- content
- idea
- tip
TED Talks
Zeitgest 2011
This week 

6 explain what you think by narrating
This week 

- First day in İEÜ
- Stress before quiz
- Childhood memory
- Success story in sport
- Your first meal in home
YOU HAVE 2 MINUTES
Narrate 

7
NLP (Neuro Linguistic Programming)
- perception
- memory
This week 

8
observe how other people think:
- communication
- perception
This week 

Communication (from Latin communis, meaning to share) is the
activity of conveying information through the exchange of thoughts,
messages, or information, as by
- speech,
- visuals,
- signals,
- writing or
- behaviour.
Communication requires a sender, a message and a recipient...
http://en.wikipedia.org/wiki/Communication
Communication 

All communications, intentional or unintentional, have some effect. This
effect may not be always in communicator's favor or as desired by
him or her.
Communication that produces the desired effect or result is effective
communication. It results in what the communicator wants. Effective
communication serves its purpose for which it was planned.
Effective communication also ensures that message distortion does not
take place during the communication process.
Effective communication 

There are some barriers on way thru a better communication:
- Physical barriers
- System design
- Attitudinal barriers
- Ambiguity of words/phrases
- Individual linguistic ability
- Physiological barriers
- Presentation of information
Barriers in communication 

The perceptual systems of the brain enable individuals to see the world
around them as stable, even though the sensory information may be
incomplete and rapidly varying.
Human and animal brains are structured in a modular way, with
different areas processing different kinds of sensory information.
Some of these modules take the form of sensory maps, mapping some
aspect of the world across part of the brain's surface. These different
modules are interconnected and influence each other.
For instance, the taste is strongly influenced by its odor.
Perception management 

9
How to present
- word/s & typography
- visual/s & symbol/s
- Common credit/s
S.Jobs
better presentation
by EGC
This week 

Nov 2012 
10 create your first presentation Phil Waknell

You are sender...
Need a message...
- content of your message
- tone of your message
- how to make sense
Here are the receivers...
Your first time... 

11
SEMI-FINAL PRESENTATIONS
(mid-term)
Min 3 / Max 6 pax in each group
Each group will design an unique event idea & think about
how to implement that in the real life/time/location
The aim is to sell the project, in 10 minutes
If they can succeed it, they will qualified...
This week 

12
Technical issues:
- software/s
- template/s
- final slide
SlideShare
This week 

There are several computer programs known as software used to
display information, generally in slide show.
Here are the some majors;
- Powerpoint
- Keynote
- Prezi
etc...
Software 

These softwares include three major functions:
- an editor that allows text to be inserted and formatted,
- a method for inserting and manipulating graphic images and
- a slide-show system to display the content.
rest of the task (to prepare a presentation) depends on your imagination
Template 

You will always need a strong final...
- Q&A
- contact
- next step
- financial data
etc...
Final 

13 voting presentations
experience of the
class
This week 

14
Color codes:
- diagram/s & chart/s
- tool/s & landmarks/s
light on dark or
reverse?
This week 

Black & White 

The science of color/colour is sometimes called chromatics,
chromatography, colorimetry or simply color science.
It includes the perception of color by the human eye and brain, the
origin of color in materials, color theory in art, and the physics of
electromagnetic radiation in the visible range that is, what we
commonly refer to simply as light.
Light 

The ability of the human eye to distinguish colors is based upon the
varying sensitivity of different cells in the retina to light of different
wavelengths. Humans being trichromatic, the retina contains three
types of color receptor cells, or cones.
Short-wavelenght / S cones or blue cones: this type, relatively distinct
from the other two, is most responsive to light that we perceive as
violet, with wavelengths around 420 nm.
Long-wavelenght / L cones or blue cones: This is most sensitive to light
we perceive as greenish yellow, with wavelengths around 564 nm.
Middle-wavelength cones, M cones, or green cones: That is most
sensitive to light perceived as green, with wavelengths around
534 nm.
Wavelenght 

15
Body language
- eyes
- hands
- gestures
- wearings
This week 

Body language is a form of mental and physical ability of human non-
verbal communication, which consists of body
posture, gestures, facial expressions, and eye movements. Humans
send and interpret such signals almost entirely subconsciously.
James Borg states that human communication consists of 93 percent
body language and paralinguistic cues, while only 7 percent of
communication consists of words themselves.
Please realise that non-verbal communication may vary in different
locations as well as cultures...
Non-verbal 

-
FINAL EXAM / IDEA PRESENTATION
(end of term)
This week 

BIBI... 
HANKS
LL

PRA100 Presentation Skills in Communication

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