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Conversation Marketing: New Media Communication Strategy

•
•
Tunheim
Tunheim

You may not be interested in social media, but social media is interested in you.

Economy & FinanceNews & Politics
1 of 43
Message + Medium + Mission: Conversation Marketing: New Media Communication Strategy tunheim.com & e-strategy.com David Erickson [email_address] Pat Lilja [email_address]
Is traditional media still important? ,[object Object],[object Object],[object Object],[object Object]
Offline Media Use Continues to Change ,[object Object],[object Object],[object Object],The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future
Does Using Traditional Media Relations Still Work? ,[object Object],[object Object],[object Object],Answer: Yes. But really…Not by itself
Social= Spreading the Word ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life of a 25-54 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future
Life of a 12-24 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project - USC Annenberg School--Center for the Digital Future
Internet Usage Demographics as a Percent of Population
 
Social Media – Web 2.0 What “Connected Consumers” are doing the most… ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Do You Care About? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Online Performance Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traditional Online Measurement Criteria:
Key Online Performance Indicators ,[object Object],[object Object],[object Object],Future Online Measurement Criteria: ,[object Object],[object Object],[object Object]
How do we use Web 2.0 effectively? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual Worlds (Second Life)
Social Network Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Sites
Facebook Example: Humane Society
Create Your Own Social Network Sites: change.org & ning.com
Facebook “Causes” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video and Photo Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Video Activities
Video and Photo Communities
“ The fact is that people don’t read anymore.” Steve Jobs: When asked why Apple did not include an eBook reader on the iPod or iPhone Online Video: The Future is starting now…
Communities of information ,[object Object],[object Object]
Wiki’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wiki’s: OpenPlans.org
Twitter (micro blogging) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter (micro blogging)
Landing Page Design ,[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old(-ish) Media -Viral Content ,[object Object],[object Object],[object Object],[object Object]
New Media -Viral Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
U.S. Podcast Audience ,[object Object],[object Object],Active Podcast audiences are also expected to increase 500 percent from 2006 to 2010 from 3 million to nearly 15 million - Marketing News July 15, 2006 (eMarketer Inc).
Podcasting
Cell phones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Squidoo.com
tunheim.com & e-strategy.com David Erickson [email_address] Pat Lilja [email_address]

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