Conversation Marketing: New Media Communication Strategy

Message + Medium + Mission: Conversation Marketing: New Media Communication Strategy tunheim.com & e-strategy.com David Erickson [email_address] Pat Lilja [email_address]

Is traditional media still important? ,[object Object],[object Object],[object Object],[object Object]

Offline Media Use Continues to Change ,[object Object],[object Object],[object Object],The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future

Does Using Traditional Media Relations Still Work? ,[object Object],[object Object],[object Object],Answer: Yes. But really…Not by itself

Social= Spreading the Word ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Life of a 25-54 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future

Life of a 12-24 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project - USC Annenberg School--Center for the Digital Future

Internet Usage Demographics as a Percent of Population

Social Media – Web 2.0 What “Connected Consumers” are doing the most… ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Do You Care About? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Online Performance Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traditional Online Measurement Criteria:

Key Online Performance Indicators ,[object Object],[object Object],[object Object],Future Online Measurement Criteria: ,[object Object],[object Object],[object Object]

How do we use Web 2.0 effectively? ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Network Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Example: Humane Society

Create Your Own Social Network Sites: change.org & ning.com

Facebook “Causes” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Video and Photo Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ The fact is that people don’t read anymore.” Steve Jobs: When asked why Apple did not include an eBook reader on the iPod or iPhone Online Video: The Future is starting now…

Communities of information ,[object Object],[object Object]

Wiki’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter (micro blogging) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Landing Page Design ,[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Old(-ish) Media -Viral Content ,[object Object],[object Object],[object Object],[object Object]

New Media -Viral Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

U.S. Podcast Audience ,[object Object],[object Object],Active Podcast audiences are also expected to increase 500 percent from 2006 to 2010 from 3 million to nearly 15 million - Marketing News July 15, 2006 (eMarketer Inc).

Cell phones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

tunheim.com & e-strategy.com David Erickson [email_address] Pat Lilja [email_address]

Conversation Marketing: New Media Communication Strategy

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Conversation Marketing: New Media Communication Strategy