1. Through a Wide Lens: How a Culture of Obesity Affects Marketing
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4. Obesity weighs heavily on consumers Source: Mintel/Harris Online Poll, Adults 18+ 3% Underweight 63% Overweight 31% The right weight % of respondents Weight perception
5. It’s viewed as the key barrier to “perfect health”… Yankelovich 2005 Preventative Health and Wellness Study 5% Always room for improvement 9% High blood pressure 9% Minor health concerns 11% Major health problems/illness 13% Don’t exercise 25% Overweight % of respondents Barriers to good health
6. …and critical to maintaining good health Yankelovich 2005 Preventative Health and Wellness Study 28% Stress management 32% Cholesterol control 32% Diet/nutrition 32% Fitness 33% Weight management 38% Blood pressure control % of respondents Preventative health services most important
7. There have never been more ways to lose it Let Me Help Myself Just Give It To Me Doctor Me Work With Me
8. Yet most consumers choose to go it alone… Source: Mintel/Harris Poll Online, Mintel/Simmons NCS 4% Doctor directed 10% Commercial diet 82% Personally designed % of respondents Type of weight loss plan
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