In Português - Enough Beef Now and into the Future: Global Beef Balance Trends - Jose Roberto Peres, Cattle Unit Director, Elanco - Brasil, from the 2014 Global Roundtable for Sustainable Beef (GRSB), November 2 -5, 2014, São Paulo, Brazil. More presentations at http://trufflemedia.com/agmedia/conference/2014-global-roundtable-sustainable-beef

1. The Fight for a Food-Secure Tomorrow
@Elanco
#FeedThe9
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2. • 25,000 die
daily from
hunger
The Collapse
The Faces of Food Security
#FeedThe9
The Deficiency The Hunt The EdgeThe Quality
Access
Availability
Disease Development Decisions
• No meat in
the diet
• Daily search
for the meal
• Getting the
right calories
• Temporary
life event
creates short
term need
• Preserving
access to
choice
“How do I
choose which
child to feed?”
“With food like
this, my people
can’t thrive.”
“Where and
when will I get
my next meal?”
“I wish we had a
good grocery
store.”
“What
happened?”
“It’s part of
who we are.”
The Tradition

3. Shifting our Paradigms
Hunger Food Security
Crisis Solutions
Listening Taking Action
Discussion Movement
I have had ENOUGH
#FeedThe9

4. By 2050, will we
have enough?

5. Today’s 3 Food Security Realities
#FeedThe9
FEEDING MORE
WITH LESS
By overusing our resources, it takes
Years for the earth to
regenerate annual
consumption
An Urgent Window of Time
2050: 9BToday: 7B
GROWING
MIDDLE CLASS
BILLION
Join the
middle class3
Fastest growth
to occur
between now and
2020 Source: FAO, OECD
INCREASING DEMAND
FOR MEAT, MILK & EGGS
We will need
More animal-
sourced foods
Source: FAO

6. #FeedThe9
Our Vision for a Food Secure World
ACCESS
Milk, meat &
eggs for all
AFFORDABLE
Better food, better
prices
STABILITY
Plentiful food limits
unrest
RESOURCES
Feeding more with
less
HEALTH
Less disease, hunger
& obesity

7. How will we meet beef demand in
2050?

8. Meat Milk Energy Control
IncreaseinEndofTermTestScores
The Importance of Meat, Milk and Eggs
(Over 5 School Terms)
Neumann, C.G. et al. “Meat Supplementation Improves Growth, Cognitive, and Behavioral Outcomes in Kenyan Children.” Journal of Nutrition, 2007.
When diets are supplemented with meat or milk, learning and test scores
improve. Quality of nutrients versus just quantity of calories matter.
Why meat matters

9. Health Benefits of Beef." Beef Bytes #1. National Cattlemen's Beef Association. Accessed Oct. 16,
Beef is a good source of iron, B12 and protein.
Cattle and water buffalo consume grasses and plant
matter humans cannot digest, and graze on land that
cannot be cultivated for human foods
Benefits of Beef

10. Cattle are raised in the U.S.,
E.U., Brazil and Australia
Around the world, the majority of the beef supply comes from
cattle and water buffalo
Water Buffalo and Cattle are
raised in India and China
The Top Six Beef Producers
Knapp, J. Elanco Animal Health. 2014 Food Forward: Global Beef Story. Data on file.

11. Knapp, J. Elanco Animal Health. 2014 Food Forward: Global Beef Story. Data on file.
Demand for Beef
After flat global demand over the past 20 years, average weekly beef
consumption per person is expected to increase
from 182 grams or 6.4 ounces in 2010
to 194 grams or 6.8 ounces in 2050.

12. By 2050, we will need 43% more beef
28.7 million metric tonnes
31.6 million tons
66.7 million metric tonnes
73.5 million tons
95.2 million metric tonnes
104.9 million tons
(millionmetrictonnesofbeef)
95.2
66.7
28.7
Knapp, J. Elanco Animal Health. 2014 Food Forward: Global Beef Story. Data on file.

13. Knapp, J. Elanco Animal Health. 2014 Food Forward: Global Beef Story. Data on file.
Will we raise an additional 710 million
cattle and water buffalo?
If we continue to use only the farming practices available today, we will
need to raise nearly 2.38 billion cattle and water buffalo. And we’ll use
43% more grazing forage and water in 2050!
2010 2050
Frozen Innovation
2010 2050
Frozen Innovation
Grazed Forage: Water:
13.1
Billion
Metric
Tonnes
18.7
Billion
Metric
Tonnes
5.76
Trillion
Liters
8.23
Trillion
Liters

14. Or will we use innovation to
improve efficiency?
With continued innovation, we can produce 43% more beef with
fewer than 1.7 billion cattle and water buffalo. More importantly, we
can freeze the environmental footprint of beef production!
Grazed Forage: Water:
2010 2050
Frozen Innovation
2050
Continued Innovation
2010 2050
Frozen Innovation
2050
Continued Innovation
13.1
Billion
Metric
Tonnes
18.7
Billion
Metric
Tonnes
5.76
Trillion
Liters
8.23
Trillion
Liters
5.76
Trillion
Liters
Knapp, J. Elanco Animal Health. 2014 Food Forward: Global Beef Story. Data on file.
13.1
Billion
Metric
Tonnes

15. How can innovation help beef production?
Improved, year-round nutrition combined with other farming best
practices can help cattle and water buffalo grow more efficiently.
Typical Global Steer Growth
Minimal Use of Farming Best Practices
5 years to reach maturity
260 kg(573 lb) of bone-in beef
26.2 kg (57.8 lb) of feed per kilogram of beef
Optimal Steer Growth
Improved Use of Farming Best Practices
2 years to reach maturity
330 kg (727.5 lb) of bone-in beef
13.3 kg (29.3lb) of feed per kilogram of beef
2 Years5 Years
Knapp, J. Elanco Animal Health. 2014 Food Forward: Global Beef Story. Data on file.

16. >
Grazed Forage Savings
5.6 billion metric tonnes saved
6.2 billion tons saved
More beef. Real resource savings.
43% more beef with less than 1.7 billion cattle and water buffalo in 2050*
Water Savings
2.48 trillion liters saved
655 billion gallons saved
=
43% less
forage and
grazing land
= 43% less
water
*Savings are based on comparison of frozen innovation in 2050
versus continued improvements in the use of innovation in 2050
Knapp, J. Elanco Animal Health. 2014 Food Forward: Global Beef Story. Data on file.

17. ACCESS
Milk, meat &
eggs for all
AFFORDABLE
Better food, better
prices
STABILITY
Plentiful food limits
unrest
RESOURCES
Feeding more with
less
HEALTH
Less disease, hunger
& obesity
Our Vision for a Food Secure World
#FeedThe9
Where there is no vision, people perish.
INNOVATION
TRADECHOICE

18. Solution #1: The Power of Innovation

19. Experts’ Solutions
Critically Important
Policy that supports
improved practices in the
developing world
Adoption of technology
Policy encouraging
technology application
Education on better
practices
Reducing food waste
Organic production
Not at All Important

20. Consumer Opinion: How They Compare
POTENTIAL GLOBAL HUNGER SOLUTIONS
(BASE)
CONSUMERS*
(2,005)
International
Experts** (16)
Policy that supports improved practices in the
developing world
Adoption of Technology
Improved food distribution
Small holder farmer education on better practices
Policy that encourages technology application
Increasing organic production
Increasing food aid
4.0 4.4
3.9 4.2
3.9 4.1
3.9 4.1
3.8 4.2
3.6 1.7
3.5 2.5

21. Solution #2: Ensuring
Consumer Choice

22. What Consumers Want
“Our World has changed, our measures are better.”
Then Now
#FeedThe9
Headlines Media mentions
Aided Questions Unaided Questions
Call Inquiries Consumer spending
INNOVATION
TRADECHOICE

23. Antibiotics: Trend Report
INNOVATION
TRADECHOICE
#FeedThe9

24. #FeedThe9
2013 International ConsumerAttitudes Study (ICAS)
2nd Edition:May2013
Fringe
• Food bans
• Restrictions
• Propositions
Luxury Buyer: 4%
• Luxury/Gourmet
• Organic/Local
• Gardens
Food Buyer: 95%
• Taste
• Cost
• Nutrition
34 studies
26 countries
100,000+
consumers
Spending data
Unaided
questions
INNOVATION
TRADECHOICE

25. Price Matters Most
#FeedThe9
Cost
Purchase Influencers
Taste Nutrition Other
INNOVATION
TRADECHOICE

26. Solution #3: Trade – Food Must Move

27. Trade Increases Sustainability
#FeedThe9
Food Must Move
Growing food in places with resources and moving it to places that need it
Provides sustainable, affordable food in countries that can’t produce it.
Transportation = less than 4% of environmental impact of food production
INNOVATION
TRADECHOICE

28. Expanding Trade Requires Will
Reducing and eliminating tariffs. Expanding trade agreements.
#FeedThe9
Food, Beverage,
Tobacco Products
Animal, Fish
Vegetable Products
Textiles,
wood pulp
Machinery,
transportation
Tariffs Highest on Food
0% 10% 20%
INNOVATION
TRADECHOICE
Brett Stuart, Global Agri-Trends. Global Trade Analysis based on World
Trade Organization, Average WTO duties by country. 2011
18%
10%
6%
12%

29. Trade IncreasesAvailability andAffordability
Source: GTIS, Global AgriTrends
10-Yr Avg GDP/Capita
Growth: +1.4%
Mexico Pork Consumption
Lbs/Capita
Imported
Domestic

30. TakeAction
Sign and share the
ENOUGH declaration
Post the ENOUGH
Twibbon on your social
profile
Engage – Download the
ENOUGH toolkit.
Connect with a Face of
Food Security.
Join the #Feedthe9
conversation on Twitter.
Follow @elanco,
@jeffsimmons2050
Go to SensibleTable.com to join the movement, including:
www.sensibletable.com
#FeedThe9

31. www.sensibletable.com
@jeffsimmons2050
@elanco
We’ve had enough. If you have too, join us.
It’s time we #FeedThe9.