SlideShare a Scribd company logo
1 of 41
Download to read offline
Building a

Social Business
215-948-2012
TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
Jeff Gibbard

President & Chief Strategist at True Voice Media
Speaker, Blogger & Coach
@jgibbard

google.com/+JeffGibbard
linkedin.com/in/jgibbard

jeff@truevoicemedia.com

TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
#SMSS2014

TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
Resources

Slides, Links and Tools Mentioned

truevoicemedia.com/notes

TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
RULES
Interrupt me
Don’t fall asleep
Tweet everything I say
Tweet about how handsome I am
Stay off Facebook
Stay off email
Call your mother (she worries)
Shout out to @marcusnelson
I talk,
you interrupt

AGENDA
You ask questions,
I give answers
(Q & A)
Let’s Dive In

True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Defining

Social Business
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Connected
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Open
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Transparent
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Fast
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Flat
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Collaborative
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Responsive
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
“How Does Social
Fit In Your Job?”

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
A Social Business...

leverages social communications, technologies
and processes to become more open,
transparent, collaborative, and innovative while
reducing risk through governance and training.

TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
This won’t happen

overnight
source: Altimeter Group
All Businesses WILL

Become Social
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Faster
Competitors

Forced
Transparency

Changing
Workforce

Changing
Customer

Company
(2014)

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
“Do you hear that, Mr. Anderson?

That is the sound of inevitability.”
Social Business
Design
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
The 5-Step Process

1 Define Business Objectives
2 Identify Potential Solutions
3 Identify Challenges
4 Implement
5 Assess and Adapt
TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
1
Define Business Objectives

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
2
Identify Potential Solutions

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
3
Identify Challenges

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
4
Implement

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
5
Assess and Adapt

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
The Three Main Enabling Factors

Culture

Process

Technology
The Three Main Enabling Factors
Slooooow & Buggy

Culture

Process

Things fall
through the cracks

“Good in theory”

Technology
Culture
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Technology
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Process
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Key Takeaways
★ This

WILL happen, how well will you adapt?

★ Start

with Business Objectives

★ Technology
★ Create
★ Your

alone doesn’t solve the problem

balance between: Culture, Technology, Process

people are the single most important part

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Q&A
THANK YOU!
Jeff Gibbard

President & Chief Strategist at True Voice Media
Speaker, Blogger & Coach

Go here, to find me everywhere:
www.jeffgibbard.com
TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012

More Related Content

Similar to Building A Social Business - Understanding the Intersection of Culture Technology and Process

Bep class session 10
Bep class session 10Bep class session 10
Bep class session 10
Erdem Ovacik
 
Dema facebook twitter
Dema facebook twitterDema facebook twitter
Dema facebook twitter
TDISDI
 
2015 SBDC Social Media Seminar (March)
2015 SBDC Social Media Seminar (March)2015 SBDC Social Media Seminar (March)
2015 SBDC Social Media Seminar (March)
Lydia Snider
 

Similar to Building A Social Business - Understanding the Intersection of Culture Technology and Process (20)

Entrepreneurship – A Discovery within - By Dev Bajpai
Entrepreneurship – A Discovery within - By Dev BajpaiEntrepreneurship – A Discovery within - By Dev Bajpai
Entrepreneurship – A Discovery within - By Dev Bajpai
 
Listen, see, measure on social media
Listen, see, measure on social media Listen, see, measure on social media
Listen, see, measure on social media
 
Digital Marketing Plan.pdf
Digital Marketing Plan.pdfDigital Marketing Plan.pdf
Digital Marketing Plan.pdf
 
Making The Case for Social Business - Social Media Strategies Summit Boston 2013
Making The Case for Social Business - Social Media Strategies Summit Boston 2013Making The Case for Social Business - Social Media Strategies Summit Boston 2013
Making The Case for Social Business - Social Media Strategies Summit Boston 2013
 
Social media lead_generation_puzzle
Social media lead_generation_puzzleSocial media lead_generation_puzzle
Social media lead_generation_puzzle
 
Branding Yourself
Branding YourselfBranding Yourself
Branding Yourself
 
How Traditional Advertising Complements Digital
How Traditional Advertising Complements DigitalHow Traditional Advertising Complements Digital
How Traditional Advertising Complements Digital
 
Bep class session 10
Bep class session 10Bep class session 10
Bep class session 10
 
About Satyajeet Pradhan - the Motivational Speaker
About Satyajeet Pradhan - the Motivational SpeakerAbout Satyajeet Pradhan - the Motivational Speaker
About Satyajeet Pradhan - the Motivational Speaker
 
Business Case for Employer Branding: Glassdoor
Business Case for Employer Branding: GlassdoorBusiness Case for Employer Branding: Glassdoor
Business Case for Employer Branding: Glassdoor
 
How To Make More Effective Of Your Social Media Activities
How To Make More Effective Of Your Social Media ActivitiesHow To Make More Effective Of Your Social Media Activities
How To Make More Effective Of Your Social Media Activities
 
Social Media "Must Do's" - Lodi Winegrape Comission
Social Media "Must Do's" - Lodi Winegrape ComissionSocial Media "Must Do's" - Lodi Winegrape Comission
Social Media "Must Do's" - Lodi Winegrape Comission
 
AmmanTT - Social Media Marketing (Malik Shishtawi)
AmmanTT - Social Media Marketing (Malik Shishtawi)AmmanTT - Social Media Marketing (Malik Shishtawi)
AmmanTT - Social Media Marketing (Malik Shishtawi)
 
7 Ways to Build a Brand That Attracts Top Talent
7 Ways to Build a Brand That Attracts Top Talent7 Ways to Build a Brand That Attracts Top Talent
7 Ways to Build a Brand That Attracts Top Talent
 
Employer Branding: Using Social Media to Boost Your Brand
Employer Branding: Using Social Media to Boost Your BrandEmployer Branding: Using Social Media to Boost Your Brand
Employer Branding: Using Social Media to Boost Your Brand
 
Strategies That Make Money On Facebook - October 2013
Strategies That Make Money On Facebook - October 2013Strategies That Make Money On Facebook - October 2013
Strategies That Make Money On Facebook - October 2013
 
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMOHow to be a rock star CMO? Adding rocks to the roll [sic] of the CMO
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO
 
Dema facebook twitter
Dema facebook twitterDema facebook twitter
Dema facebook twitter
 
2015 SBDC Social Media Seminar (March)
2015 SBDC Social Media Seminar (March)2015 SBDC Social Media Seminar (March)
2015 SBDC Social Media Seminar (March)
 
RIP to the CMO Role
RIP to the CMO RoleRIP to the CMO Role
RIP to the CMO Role
 

Recently uploaded

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 

Recently uploaded (20)

Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 

Building A Social Business - Understanding the Intersection of Culture Technology and Process