SlideShare a Scribd company logo
1 of 11
Download to read offline
 What is Typography 
 History of Typography 
 Scope in Typography 
 Text Typography 
 Display Typography 
 Advertising 
 Inscriptional And Architectural Lettering 
Ref :- wikipedia.org/wiki/Typography
What is Typography 
Typography is the art and technique of arranging type to make written language most appealing to learning and recognition. The arrangement of type involves selecting typefaces, point size, line length, line-spacing, letter-spacing and adjusting the space within letters pairs. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. In modern times, typography has been put in film, television and online broadcasts to add emotion to communication.
Typography artists is performed by typesetters, compositors, typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, clerical workers, and everyone else who arranges type for a product. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users, and David Jury, Head of Graphic Design at Colchester Institute in England, states that "typography is now something everybody does 
Typesetters 
Graffiti Art 
Manga Art
Clerical Workers Arts 
Comic Book Art 
Graphic Designers
History of Typography 
Typography traces its origins to the first punches and dies used to make seals and currency in ancient times. The uneven spacing of the impressions on brick stamps found in the Mesopotamian cities of Uruk and Larsa, dating from the 2nd millennium BC, may have been evidence of type where the reuse of identical characters were applied to create cuneiform text. Babylonian cylinder seals were used to create an impression on a surface by rolling the seal on wet clay. Typography was also realized in the Phaistos Disc, an enigmatic Minoan print item from Crete, Greece, which dates between 1850 and 1600 BC. It has been proposed that Roman lead pipe inscriptions were created by movable type printing but German typographer Herbert Brekle recently dismissed this view 
Printing press, 16th century in Germany
Scope in Typography 
In contemporary use, the practice and study of typography is very broad, covering all aspects of letter design and application, both mechanical (typesetting and type design) and manual (handwriting and calligraphy). Typography can appear in a wide variety of situations, including: 
•Documents 
•Presentations 
•Display typography (described below) 
•Clothing 
•Maps[36] and labels 
•Vehicle instrument panels 
•As a component of industrial design—type on household appliances, pens and wristwatches, for example 
•As a component in modern poetry 
Since digitization, typography has spread to a wider ranger of applications, appearing on web pages, LCD mobile phone screens, and hand-held video games.
Text Typography 
In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution of typeset material, with a minimum of distractions and anomalies, is aimed at producing clarity and transparency. 
Choice of typeface(s) is the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements of appropriate typefaces and fonts. For historic material established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.
Display Typography 
Display typography is a potent element in graphic design, where there is less concern for readability and more potential for using type in an artistic manner. Type is combined with negative space, graphic elements and pictures, forming relationships and dialog between words and images. Color and size of type elements are much more prevalent than in text typography. Most display typography exploits type at larger sizes, where the details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter. Display typography encompasses: 
•Book covers 
•Typographic logos and word marks 
•Packaging and labeling 
•Inscriptional and architectural lettering 
•Poster design and other large scale lettering signage such as signage and billboards 
•Business communications and advertising 
•Kinetic typography in motion pictures and television, vending machine displays and computer screen displays
Advertising 
Typography has long been a vital part of promotional material and advertising. Designers often use typography to set a theme and mood in an advertisement; for example using bold, large text to convey a particular message to the reader. Type is often used to draw attention to a particular advertisement, combined with efficient use of color, shapes and images. Today, typography in advertising often reflects a company's brand. Fonts used in advertisements convey different messages to the reader, classical fonts are for a strong personality, while more modern fonts are for a cleaner, neutral look. Bold fonts are used for making statements and attracting attention. In communicating a message, a balance has to be achieved between the visual and the verbal aspects in design. Digital technology in the 20th and 21st centuries has enabled the creation of typefaces for advertising that are more experimental than traditional typefaces.
Inscriptional And Architectural Lettering 
The history of inscriptional lettering is intimately tied to the history of writing, the evolution of letterforms and the craft of the hand. The widespread use of the computer and various etching and sandblasting techniques today has made the hand carved monument a rarity, and the number of letter-carvers left in the USA continues to dwindle. 
For monumental lettering to be effective it must be considered carefully in its context. Proportions of letters need to be altered as their size and distance from the viewer increases. An expert letterer gains understanding of these nuances through much practice and observation of their craft. Letters drawn by hand and for a specific project have the possibility of being richly specific and profoundly beautiful in the hand of a master. Each can also take up to an hour to carve,[citation needed] so it is no wonder that the automated sandblasting process has become the industry standard.
Traffic Creative Management provides you illustration typography to know more visit at following Address: 
136 East 74th Street New York, NY 10021 
Telephone: 212 734 0041 
Fax: 212 472 7709 
Email: info@traffic-nyc.com 
Website: http://www.traffic-nyc.com/

More Related Content

Similar to Typography By Traffic Creative Management

Letterwork - Creative letterforms in graphic design (Art Ebook).pdf
Letterwork - Creative letterforms in graphic design (Art Ebook).pdfLetterwork - Creative letterforms in graphic design (Art Ebook).pdf
Letterwork - Creative letterforms in graphic design (Art Ebook).pdfMauricioNeves24
 
Graphic-Designing-in-Kuwait.ppt
Graphic-Designing-in-Kuwait.pptGraphic-Designing-in-Kuwait.ppt
Graphic-Designing-in-Kuwait.pptsalihasafdar
 
Typography & Motion Graphics
Typography & Motion GraphicsTypography & Motion Graphics
Typography & Motion GraphicsAlexis Sansone
 
Web-Development-Services-in-Kuwait (1).ppt
Web-Development-Services-in-Kuwait (1).pptWeb-Development-Services-in-Kuwait (1).ppt
Web-Development-Services-in-Kuwait (1).pptsalihasafdar
 
Graphic-Design-in-Kuwait.ppt
Graphic-Design-in-Kuwait.pptGraphic-Design-in-Kuwait.ppt
Graphic-Design-in-Kuwait.pptmirzaasad20
 
Graphic-Design-in-Kuwait.ppt
Graphic-Design-in-Kuwait.pptGraphic-Design-in-Kuwait.ppt
Graphic-Design-in-Kuwait.pptmirzaasad20
 
Graphic Designing in Kuwait.pdf
Graphic Designing in Kuwait.pdfGraphic Designing in Kuwait.pdf
Graphic Designing in Kuwait.pdfsalihasafdar
 
Web Development Services in Kuwait.pdf
Web Development Services in Kuwait.pdfWeb Development Services in Kuwait.pdf
Web Development Services in Kuwait.pdfsalihasafdar
 
Web Development Services in Kuwait.docx
Web Development Services in Kuwait.docxWeb Development Services in Kuwait.docx
Web Development Services in Kuwait.docxsalihasafdar
 
Graphic Designing in Kuwait.docx
Graphic Designing in Kuwait.docxGraphic Designing in Kuwait.docx
Graphic Designing in Kuwait.docxsalihasafdar
 
Technical concepts for graphic design production 1
Technical concepts for graphic design production 1Technical concepts for graphic design production 1
Technical concepts for graphic design production 1Ahmed Ismail
 
Introduction to the Digital Typography
Introduction to the Digital TypographyIntroduction to the Digital Typography
Introduction to the Digital TypographyZai Lekir
 
Art of Typography
Art of TypographyArt of Typography
Art of TypographyNazmi Nazim
 
Graphic Design Services in Kuwait.ppt
Graphic Design Services in Kuwait.pptGraphic Design Services in Kuwait.ppt
Graphic Design Services in Kuwait.pptFaizaAfzal23
 
Typography : Gerard Unger
Typography : Gerard UngerTypography : Gerard Unger
Typography : Gerard Ungersnehal ghag
 

Similar to Typography By Traffic Creative Management (20)

Letterwork - Creative letterforms in graphic design (Art Ebook).pdf
Letterwork - Creative letterforms in graphic design (Art Ebook).pdfLetterwork - Creative letterforms in graphic design (Art Ebook).pdf
Letterwork - Creative letterforms in graphic design (Art Ebook).pdf
 
Graphic-Designing-in-Kuwait.ppt
Graphic-Designing-in-Kuwait.pptGraphic-Designing-in-Kuwait.ppt
Graphic-Designing-in-Kuwait.ppt
 
Typography & Motion Graphics
Typography & Motion GraphicsTypography & Motion Graphics
Typography & Motion Graphics
 
Web-Development-Services-in-Kuwait (1).ppt
Web-Development-Services-in-Kuwait (1).pptWeb-Development-Services-in-Kuwait (1).ppt
Web-Development-Services-in-Kuwait (1).ppt
 
Graphic-Design-in-Kuwait.ppt
Graphic-Design-in-Kuwait.pptGraphic-Design-in-Kuwait.ppt
Graphic-Design-in-Kuwait.ppt
 
Graphic-Design-in-Kuwait.ppt
Graphic-Design-in-Kuwait.pptGraphic-Design-in-Kuwait.ppt
Graphic-Design-in-Kuwait.ppt
 
Typography
TypographyTypography
Typography
 
Frank luigisantos
Frank luigisantosFrank luigisantos
Frank luigisantos
 
Graphic Designing in Kuwait.pdf
Graphic Designing in Kuwait.pdfGraphic Designing in Kuwait.pdf
Graphic Designing in Kuwait.pdf
 
Web Development Services in Kuwait.pdf
Web Development Services in Kuwait.pdfWeb Development Services in Kuwait.pdf
Web Development Services in Kuwait.pdf
 
Web Development Services in Kuwait.docx
Web Development Services in Kuwait.docxWeb Development Services in Kuwait.docx
Web Development Services in Kuwait.docx
 
Graphic Designing in Kuwait.docx
Graphic Designing in Kuwait.docxGraphic Designing in Kuwait.docx
Graphic Designing in Kuwait.docx
 
Technical concepts for graphic design production 1
Technical concepts for graphic design production 1Technical concepts for graphic design production 1
Technical concepts for graphic design production 1
 
Introduction to the Digital Typography
Introduction to the Digital TypographyIntroduction to the Digital Typography
Introduction to the Digital Typography
 
Graphic design 2
Graphic design 2Graphic design 2
Graphic design 2
 
Graphics
GraphicsGraphics
Graphics
 
Art of Typography
Art of TypographyArt of Typography
Art of Typography
 
Graphic Design Services in Kuwait.ppt
Graphic Design Services in Kuwait.pptGraphic Design Services in Kuwait.ppt
Graphic Design Services in Kuwait.ppt
 
Ppt Of It
Ppt Of ItPpt Of It
Ppt Of It
 
Typography : Gerard Unger
Typography : Gerard UngerTypography : Gerard Unger
Typography : Gerard Unger
 

More from Traffic Creative Management (10)

An art making your body speak
An art making your body speakAn art making your body speak
An art making your body speak
 
Calatrava creativity through michael eye
Calatrava creativity through michael eyeCalatrava creativity through michael eye
Calatrava creativity through michael eye
 
Life isn’t always black & white
Life isn’t always black & whiteLife isn’t always black & white
Life isn’t always black & white
 
Jason brooks hand rendered by traffic creative management
Jason brooks hand rendered by traffic creative managementJason brooks hand rendered by traffic creative management
Jason brooks hand rendered by traffic creative management
 
Izak zenou new work
Izak zenou new workIzak zenou new work
Izak zenou new work
 
Lucile prache food portfolio 2017
Lucile prache food portfolio 2017Lucile prache food portfolio 2017
Lucile prache food portfolio 2017
 
Bruno Grizzo Portfolio
Bruno Grizzo PortfolioBruno Grizzo Portfolio
Bruno Grizzo Portfolio
 
Best Fashion Photography Portfolios
Best Fashion Photography PortfoliosBest Fashion Photography Portfolios
Best Fashion Photography Portfolios
 
Illustrators, photographers, copywriters, art directors
Illustrators, photographers, copywriters, art directorsIllustrators, photographers, copywriters, art directors
Illustrators, photographers, copywriters, art directors
 
Botanical illustration
Botanical illustrationBotanical illustration
Botanical illustration
 

Recently uploaded

Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...
Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...
Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...amitlee9823
 
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...nirzagarg
 
ENJOY Call Girls In Okhla Vihar Delhi Call 9654467111
ENJOY Call Girls In Okhla Vihar Delhi Call 9654467111ENJOY Call Girls In Okhla Vihar Delhi Call 9654467111
ENJOY Call Girls In Okhla Vihar Delhi Call 9654467111Sapana Sha
 
Delhi Call Girls Saket 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Saket 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Saket 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Saket 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Callshivangimorya083
 
一比一原版(PU学位证书)普渡大学毕业证学历认证加急办理
一比一原版(PU学位证书)普渡大学毕业证学历认证加急办理一比一原版(PU学位证书)普渡大学毕业证学历认证加急办理
一比一原版(PU学位证书)普渡大学毕业证学历认证加急办理ezgenuh
 
Delhi Call Girls Vikaspuri 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Vikaspuri 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Vikaspuri 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Vikaspuri 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Callshivangimorya083
 
如何办理女王大学毕业证(QU毕业证书)成绩单原版一比一
如何办理女王大学毕业证(QU毕业证书)成绩单原版一比一如何办理女王大学毕业证(QU毕业证书)成绩单原版一比一
如何办理女王大学毕业证(QU毕业证书)成绩单原版一比一opyff
 
Delhi Call Girls Mayur Vihar 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Mayur Vihar 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Mayur Vihar 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Mayur Vihar 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Callshivangimorya083
 
John Deere 335 375 385 435 Service Repair Manual
John Deere 335 375 385 435 Service Repair ManualJohn Deere 335 375 385 435 Service Repair Manual
John Deere 335 375 385 435 Service Repair ManualExcavator
 
John Deere 7430 7530 Tractors Diagnostic Service Manual W.pdf
John Deere 7430 7530 Tractors Diagnostic Service Manual W.pdfJohn Deere 7430 7530 Tractors Diagnostic Service Manual W.pdf
John Deere 7430 7530 Tractors Diagnostic Service Manual W.pdfExcavator
 
Call Girls In Kotla Mubarakpur Delhi ❤️8448577510 ⊹Best Escorts Service In 24...
Call Girls In Kotla Mubarakpur Delhi ❤️8448577510 ⊹Best Escorts Service In 24...Call Girls In Kotla Mubarakpur Delhi ❤️8448577510 ⊹Best Escorts Service In 24...
Call Girls In Kotla Mubarakpur Delhi ❤️8448577510 ⊹Best Escorts Service In 24...lizamodels9
 
How To Troubleshoot Mercedes Blind Spot Assist Inoperative Error
How To Troubleshoot Mercedes Blind Spot Assist Inoperative ErrorHow To Troubleshoot Mercedes Blind Spot Assist Inoperative Error
How To Troubleshoot Mercedes Blind Spot Assist Inoperative ErrorAndres Auto Service
 
Bangalore Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore E...
Bangalore Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore E...Bangalore Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore E...
Bangalore Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore E...amitlee9823
 
design a four cylinder internal combustion engine
design a four cylinder internal combustion enginedesign a four cylinder internal combustion engine
design a four cylinder internal combustion enginepiyushsingh943161
 
Call Girls in Malviya Nagar Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts Ser...
Call Girls in Malviya Nagar Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts Ser...Call Girls in Malviya Nagar Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts Ser...
Call Girls in Malviya Nagar Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts Ser...Delhi Call girls
 
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办ezgenuh
 
Call me @ 9892124323 Call Girl in Andheri East With Free Home Delivery
Call me @ 9892124323 Call Girl in Andheri East With Free Home DeliveryCall me @ 9892124323 Call Girl in Andheri East With Free Home Delivery
Call me @ 9892124323 Call Girl in Andheri East With Free Home DeliveryPooja Nehwal
 
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 

Recently uploaded (20)

Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...
Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...
Sanjay Nagar Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalor...
 
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...
Rekha Agarkar Escorts Service Kollam ❣️ 7014168258 ❣️ High Cost Unlimited Har...
 
ENJOY Call Girls In Okhla Vihar Delhi Call 9654467111
ENJOY Call Girls In Okhla Vihar Delhi Call 9654467111ENJOY Call Girls In Okhla Vihar Delhi Call 9654467111
ENJOY Call Girls In Okhla Vihar Delhi Call 9654467111
 
Delhi Call Girls Saket 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Saket 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Saket 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Saket 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
 
一比一原版(PU学位证书)普渡大学毕业证学历认证加急办理
一比一原版(PU学位证书)普渡大学毕业证学历认证加急办理一比一原版(PU学位证书)普渡大学毕业证学历认证加急办理
一比一原版(PU学位证书)普渡大学毕业证学历认证加急办理
 
Call Now ≽ 9953056974 ≼🔝 Call Girls In Shankar vihar ≼🔝 Delhi door step delev...
Call Now ≽ 9953056974 ≼🔝 Call Girls In Shankar vihar ≼🔝 Delhi door step delev...Call Now ≽ 9953056974 ≼🔝 Call Girls In Shankar vihar ≼🔝 Delhi door step delev...
Call Now ≽ 9953056974 ≼🔝 Call Girls In Shankar vihar ≼🔝 Delhi door step delev...
 
Delhi Call Girls Vikaspuri 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Vikaspuri 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Vikaspuri 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Vikaspuri 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
 
如何办理女王大学毕业证(QU毕业证书)成绩单原版一比一
如何办理女王大学毕业证(QU毕业证书)成绩单原版一比一如何办理女王大学毕业证(QU毕业证书)成绩单原版一比一
如何办理女王大学毕业证(QU毕业证书)成绩单原版一比一
 
Stay Cool and Compliant: Know Your Window Tint Laws Before You Tint
Stay Cool and Compliant: Know Your Window Tint Laws Before You TintStay Cool and Compliant: Know Your Window Tint Laws Before You Tint
Stay Cool and Compliant: Know Your Window Tint Laws Before You Tint
 
Delhi Call Girls Mayur Vihar 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Mayur Vihar 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Mayur Vihar 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Mayur Vihar 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
 
John Deere 335 375 385 435 Service Repair Manual
John Deere 335 375 385 435 Service Repair ManualJohn Deere 335 375 385 435 Service Repair Manual
John Deere 335 375 385 435 Service Repair Manual
 
John Deere 7430 7530 Tractors Diagnostic Service Manual W.pdf
John Deere 7430 7530 Tractors Diagnostic Service Manual W.pdfJohn Deere 7430 7530 Tractors Diagnostic Service Manual W.pdf
John Deere 7430 7530 Tractors Diagnostic Service Manual W.pdf
 
Call Girls In Kotla Mubarakpur Delhi ❤️8448577510 ⊹Best Escorts Service In 24...
Call Girls In Kotla Mubarakpur Delhi ❤️8448577510 ⊹Best Escorts Service In 24...Call Girls In Kotla Mubarakpur Delhi ❤️8448577510 ⊹Best Escorts Service In 24...
Call Girls In Kotla Mubarakpur Delhi ❤️8448577510 ⊹Best Escorts Service In 24...
 
How To Troubleshoot Mercedes Blind Spot Assist Inoperative Error
How To Troubleshoot Mercedes Blind Spot Assist Inoperative ErrorHow To Troubleshoot Mercedes Blind Spot Assist Inoperative Error
How To Troubleshoot Mercedes Blind Spot Assist Inoperative Error
 
Bangalore Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore E...
Bangalore Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore E...Bangalore Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore E...
Bangalore Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore E...
 
design a four cylinder internal combustion engine
design a four cylinder internal combustion enginedesign a four cylinder internal combustion engine
design a four cylinder internal combustion engine
 
Call Girls in Malviya Nagar Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts Ser...
Call Girls in Malviya Nagar Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts Ser...Call Girls in Malviya Nagar Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts Ser...
Call Girls in Malviya Nagar Delhi 💯 Call Us 🔝9205541914 🔝( Delhi) Escorts Ser...
 
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办
一比一原版(UdeM学位证书)蒙特利尔大学毕业证学历认证怎样办
 
Call me @ 9892124323 Call Girl in Andheri East With Free Home Delivery
Call me @ 9892124323 Call Girl in Andheri East With Free Home DeliveryCall me @ 9892124323 Call Girl in Andheri East With Free Home Delivery
Call me @ 9892124323 Call Girl in Andheri East With Free Home Delivery
 
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Kadugodi Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 

Typography By Traffic Creative Management

  • 1.  What is Typography  History of Typography  Scope in Typography  Text Typography  Display Typography  Advertising  Inscriptional And Architectural Lettering Ref :- wikipedia.org/wiki/Typography
  • 2. What is Typography Typography is the art and technique of arranging type to make written language most appealing to learning and recognition. The arrangement of type involves selecting typefaces, point size, line length, line-spacing, letter-spacing and adjusting the space within letters pairs. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. In modern times, typography has been put in film, television and online broadcasts to add emotion to communication.
  • 3. Typography artists is performed by typesetters, compositors, typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, clerical workers, and everyone else who arranges type for a product. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users, and David Jury, Head of Graphic Design at Colchester Institute in England, states that "typography is now something everybody does Typesetters Graffiti Art Manga Art
  • 4. Clerical Workers Arts Comic Book Art Graphic Designers
  • 5. History of Typography Typography traces its origins to the first punches and dies used to make seals and currency in ancient times. The uneven spacing of the impressions on brick stamps found in the Mesopotamian cities of Uruk and Larsa, dating from the 2nd millennium BC, may have been evidence of type where the reuse of identical characters were applied to create cuneiform text. Babylonian cylinder seals were used to create an impression on a surface by rolling the seal on wet clay. Typography was also realized in the Phaistos Disc, an enigmatic Minoan print item from Crete, Greece, which dates between 1850 and 1600 BC. It has been proposed that Roman lead pipe inscriptions were created by movable type printing but German typographer Herbert Brekle recently dismissed this view Printing press, 16th century in Germany
  • 6. Scope in Typography In contemporary use, the practice and study of typography is very broad, covering all aspects of letter design and application, both mechanical (typesetting and type design) and manual (handwriting and calligraphy). Typography can appear in a wide variety of situations, including: •Documents •Presentations •Display typography (described below) •Clothing •Maps[36] and labels •Vehicle instrument panels •As a component of industrial design—type on household appliances, pens and wristwatches, for example •As a component in modern poetry Since digitization, typography has spread to a wider ranger of applications, appearing on web pages, LCD mobile phone screens, and hand-held video games.
  • 7. Text Typography In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution of typeset material, with a minimum of distractions and anomalies, is aimed at producing clarity and transparency. Choice of typeface(s) is the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements of appropriate typefaces and fonts. For historic material established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods.
  • 8. Display Typography Display typography is a potent element in graphic design, where there is less concern for readability and more potential for using type in an artistic manner. Type is combined with negative space, graphic elements and pictures, forming relationships and dialog between words and images. Color and size of type elements are much more prevalent than in text typography. Most display typography exploits type at larger sizes, where the details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter. Display typography encompasses: •Book covers •Typographic logos and word marks •Packaging and labeling •Inscriptional and architectural lettering •Poster design and other large scale lettering signage such as signage and billboards •Business communications and advertising •Kinetic typography in motion pictures and television, vending machine displays and computer screen displays
  • 9. Advertising Typography has long been a vital part of promotional material and advertising. Designers often use typography to set a theme and mood in an advertisement; for example using bold, large text to convey a particular message to the reader. Type is often used to draw attention to a particular advertisement, combined with efficient use of color, shapes and images. Today, typography in advertising often reflects a company's brand. Fonts used in advertisements convey different messages to the reader, classical fonts are for a strong personality, while more modern fonts are for a cleaner, neutral look. Bold fonts are used for making statements and attracting attention. In communicating a message, a balance has to be achieved between the visual and the verbal aspects in design. Digital technology in the 20th and 21st centuries has enabled the creation of typefaces for advertising that are more experimental than traditional typefaces.
  • 10. Inscriptional And Architectural Lettering The history of inscriptional lettering is intimately tied to the history of writing, the evolution of letterforms and the craft of the hand. The widespread use of the computer and various etching and sandblasting techniques today has made the hand carved monument a rarity, and the number of letter-carvers left in the USA continues to dwindle. For monumental lettering to be effective it must be considered carefully in its context. Proportions of letters need to be altered as their size and distance from the viewer increases. An expert letterer gains understanding of these nuances through much practice and observation of their craft. Letters drawn by hand and for a specific project have the possibility of being richly specific and profoundly beautiful in the hand of a master. Each can also take up to an hour to carve,[citation needed] so it is no wonder that the automated sandblasting process has become the industry standard.
  • 11. Traffic Creative Management provides you illustration typography to know more visit at following Address: 136 East 74th Street New York, NY 10021 Telephone: 212 734 0041 Fax: 212 472 7709 Email: info@traffic-nyc.com Website: http://www.traffic-nyc.com/