1. $
The A.R.T. of Exhibitor Training
$ $ $ $
$
$$
$
$
$
TM
$
$
$
$ 2211 houston Branch Road
$
$
$
$ $
$
$ Charlotte, NC 28270
$
Blended Exhibitor Training Solutions That Deliver Results
$
$
$ $ 704-814-7355 direct 800-700-6174 toll free
$
$
$
704-281-7355 mobile 704-814-7366 fax
$
jdavis@compedgetraining.com
Objectives strategy benefits
1. Provide On-going Exhibitor Training as a 1. Provide the Latest and Best Thinking on How 1. Enhanced Exhibitor Knowledge Leading to
Value-Added Service to Make Tradeshows Productive & Profitable Improved Results and Satisfaction
2. Reach the Maximum Number of Exhibitors 2. Utilize the A.R.T. of Exhibitor Training Principles 2. Improved Exhibitor Retention
3. Positively Influence Exhibitor Perceptions Accessible: Make it easy for exhibitors to 3. Growth in Net Square Footage
& Behaviors access content by removing barriers 4. Increased Exhibitor Marketing Activity Helping
4. Positively & Measurably Impact Show Relevant: Provide highly relevant specialized Grow Show Attendance
Organizer Revenue knowledge not being taught in universities 5. Increased Exhibitor Marketing Promotional
Timely: Emphasize the right content at the right Opportunity (MPO) Revenue
time frames in the show implementation cycle
Live and Replayable Live Seminars
Monthly Articles Web-Hosted E-courses Custom Webcasts and Workshops
ACCEss: 24/7 fROM YOUR COMpUTER ACCEss: 24/7 fROM YOUR COMpUTER ACCEss: LivE ON dAY Of EvENT ANd 24/7 ACCEss: LivE ON dAY Of EvENT
AfTER LivE EvENT fROM YOUR COMpUTER EiThER pRE OR AT shOw
Market: Insert in Exhibitor Newsletters – Market: Insert Copy and Links in Market: Insert Copy in Exhibitor Before the show: At Show Venue or
Email Blast – Post on Show Website Exhibitor Newsletters – Email Blast Newsletters and on Show Website – Where Clusters of Exhibitors are Located
Post Web-Buttons and Course Email Blast Copy with Reg Link - Exhibitor University Live Full-Day Workshop
1. The Exhibiting Knowledge Gap
Descriptions on Website - Hot Topics Half Day
2. Exhibiting Dollars and Sense 1. Marketing Your Exhibit: How to Get
Current e-courses: in the Mind and On the Agenda of At the show: Lunch & Learn on
3. Creating a Worthy Destination Last Set-up Day
1. Best Practices in Pre-show Planning the Right Attendees
4. High-Impact Pre-Show Marketing 1. New Exhibitor Seminar
2. Best Practices in Exhibit Marketing 2. Logistics & Operations: How to
5. Staffing for Success 2. Inside the Mind of the Attendee
3. Best Practices in Lead Management Save Time, Money and Avoid
Panel Discussion
6. Conducting Effective Pre-Show Headaches & Hassles
4. Best Practices in Exhibit Measurement 3. Exhibit Managers Seminar
Staff Meetings and More! 3. New Exhibitor Orientation: How to 4. Booth Staff Training Seminar
- And More to Come - Get Off to a Fast Start in our Show
Measure: Email Open Rate – Article Measure: Registration/Show log - End
Click Thru Rate Measure: Viewer Log-in - End of Measure: Live Viewer Log-in - End of Event Survey – Verbal Comments
Course Survey – Test Results of Course Survey – Replay Viewer Log
MEAsURiNg ThE iMpACT Of ALL TRAiNiNg MEdiA
Do they stay in your show(s)? Do they rent more floor space? Do they cross into your other shows? Do they spend more on MPO’s?
© Copyright 2008. All Rights Reserved. for info call 800.700.6174 or visit www.compedgetraining.com
