2. Writing chained auto-responder messages to sell a
product is a good idea in principle, but in practice it can
LOSE you clients just as well if you don't get right.
3. A chained auto-responder is a sequence of emails that
gets delivered automatically when someone subscribes
to this autoresponder.
4. It is used in marketing to deliver mini-advertisements,
teaser courses, demo extracts, testimonials or stepped
sales letters, and all of this is designed to get the client
eventually to click on the "buy me now" link for the
main product that is being promoted.
5. There are three main problems with chained auto-responders.
Avoid these, TEST your linked auto-responders
before you inflict them on the general public,
and you should see significant increases in your sales.
7. This is THE most VIOLENTLY annoying class of chained
autoresponders - message after message from the same
place, trying to sell you something, in so many different
words. YUCK!
8. What marketers who don't THINK seem to forget is that
folk who own and manage PCs and email aren't that
stupid.
9. They can read and write, you know, and they are not
IDIOTS.
10. After two or three repeats, they will immediately delete
such messages from their inbox and probably put a
spam block on the sender domain for good measure.
11. That's not what the marketeer had in mind, I should
wager ...
15. If you want people to "try" the product, you need to
give them at least a little taste of it.
16. Don't hold the glass with the sample wine under their
nose, and when they reach out, oops, that'll be $875
dollars please ... but we do have a "money back"
guarantee ...
17. This is just ANNOYING, it's even dishonourable and an
angry person does not make a good customer.
19. I subscribed to another auto-responder teaser mini
course just a few days ago, and here, the folks in charge
had done a 180' U-turn on the two points above, most
likely because they got it that those content less/content
poor efforts don't work to sell more of their product.
20. In their desire to have it be known how marvellously
content packed the main item was, they created this
huge long document, of at least 20, 25 paragraphs for
the first instalment of their chained auto-responder.
27. But then, the very next day, the 2nd instalment arrived. I
opened it and damn me, there's another REAM of
goodness knows what, but now I've missed the boat
because this is No. 2 and I haven't read No. 1 yet!
31. Now that's a terrible shame because there may have
been valuable information I never got, and the guys who
wrote this spend AGES doing it.
32. So, here are my suggestion for chained auto-responders
copy.
33. 1. Head it with, "Busy? Save me! I contain important
information!" or words to that effect.
34. 2. Keep it SHORT. Pick out ONE USEFUL thing and just -
tell me THAT. So I can glance at it and say, "Hey, that's
useful! Cool! Thanks, guys!" When I mean short, I mean
anything above three paragraphs is way, way too long
for an autoresponder email in this day and age.
35. 3. Keep it TOTALLY FOCUSSED on the product you are
selling. I'm on autoresponders where you wouldn't
begin to guess for all the waffle, testimonials, side tracks
and "personal messages" what I'm supposed to be
BUYING at the end of the day!
36. 4. Give people a chance to keep up. Space your
messages three days, don't inundate us. Or better still,
test this for yourself. One hell of a lot of "internet
marketing wisdom" is completely out of date now
because it was researched back in the days when we got
four emails a week, and not fourteen thousand each.
Time has moved on and requires NEW thinking, and
different strategies.
37. My last tip on chained autoresponders is as follows.
