Future of SEO in a Social Content World - Madrid OMWeek

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SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach, Presented by Lee Odden, CEO of TopRank Online Marketing at OMWeek in Madrid, Spain.

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  • TopRank Online Marketing – Walk the Talk content marketing agency.
  • http://public.dhe.ibm.com/common/ssi/ecm/en/iml14296usen/IML14296USEN.PDFhttp://techcrunch.com/2013/05/09/internet-of-everything/
  • http://etc-digital.org/digital-trends/consumer-behaviour/consumer-trends/http://www.pewinternet.org/Reports/2012/Search-Engine-Use-2012/Main-findings.aspx?view=allhttp://www.emarketer.com/Article/Majority-of-Spains-Web-Users-Check-Travel-Sites/1010083http://www.comscoredatamine.com/2013/08/video-consumption-via-smartphone-is-increasing-rapidly-in-eu5-countries/http://www.emarketer.com/Article/More-Tablet-Owners-Mean-More-Mobile-Activity-Spain/1009477http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/
  • http://www.flickr.com/photos/garyhayes/3251571561/sizes/o/in/set-72157613331811096/http://www.mainstreamdata.com/digital-asset-management/transmedia-storytelling-in-an-omni-channel-world/#.UW7Z4itASQc= Transmedia storytelling means not only the strategy but also the technique of telling a brand story or experience using all available media – video, graphics, audio and print, and publishing these stories across multiple platforms and formats to reach the digitally empowered consumer of media.= Omni-channel is the holistic evolution of multichannel marketing. Omni-channel marketing means you’re talking to your customers through various media all the way through the purchase.
  • understand your customer needs, incorporate into integrated planning
  • http://www.google.com/think/tools/customer-journey-to-online-purchase.html
  • Plan, Create, Optimize & Socialize
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