ACCM Search Engine Reputation Management

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    ACCM Search Engine Reputation Management - Presentation Transcript

    1. Search Reputation Management Lee Odden – CEO TopRank Marketing.com
    2. Agenda
      • Search/Google Data
      • Examples
      • SEO 2.0 principles
      • BONUS (if we have time)
      • Tools: Keywords, Linking, Monitoring
    3. Dec 2006 – 6.7 billion searches (comScore) Dec 2007 – 10 billion searches (comScore) March 2008 – 6.4 billion searches Google (comScore)
      • 59.8% Google
      • 21.6% Yahoo
      • 9.6% Microsoft
      • 4.9% AOL
      • 4.6% Ask
      Search Market Share comScore March 2008
      • ?
      Reputation Engine
    4.  
    5.  
    6.  
    7.  
    8.  
    9.  
    10.  
    11.  
    12. Who’s Doing it Right?
      • eBay – Sub-domains
      • Dell – Blogs, Microsites
    13. Doing it Right
    14.  
      • Must be proactive
      • Monitoring conversations
      • Content optimization
      • Content promotion
      • Analytics
      Search Reputation Management
    15. SEO Considerations Content Links
      • Identify brand keywords
      • Ensure site is spiderable
      • Keywords: titles, navigation, content, links
      • Promote content & attract links
      • Monitor with web and social media analytics
      SEO Tips
    16. Digital Asset Optimization
      • Match Media to Channel
      • Announcements
      • Press Releases
      • Images
      • Video
      • Blog/RSS
      • Media Coverage
      • Social News/Bookmark
      Optimize & Promote
      • Channels Respond
      • Announcements
      • Press Releases
      • Images
      • Video
      • Blog/RSS
      • Media Coverage
      • Social News/Bookmark
      Traffic - Links Digital Asset Optimization
    17. Time Check
      • Identify brand keywords
      • Setup monitoring
      • Proactively optimize content
      • Proactively acquire links
      • Optimize off-site content
      Takeaways
    18. Keywords to Monitor
      • Products
      • Company
      • Executives
      • Include modifiers: “sucks” “scam” “kudos”
      • Seodigger.com
      • KeywordDiscovery.com
      • Web analytics
      • Site search logs
      Keyword Research Tools
    19. Keyword Research Tools
    20. Keyword Research Tools
      • Create keyword glossary
      • Map keywords to content
      Keyword Research Tools
    21. Linking Building Keywords Key Word Key
      • Back link analysis
      • Directory submissions
      • Article marketing
      • Press releases
      • Blogs & RSS
      • Social bookmarks
      • Viral marketing
      • Bottom line:
      • Create & promote quality content
      Key Word Word Key Key Word Key Word Word Key Key Word Word
      • Marketleap.com
      • siteexplorer.search.yahoo.com
      • Google.com/webmasters
      Free Linking Tools
    22. Free Linking Tools
    23. Free Linking Tools
      • Analyze the current link environment
      • Develop a link building plan
      • Assess competitor link activity for opportunities
      • Sources linking to high ranking sites may link to you as well
      • Analysis of what is working for others can work for you
      Linking Tips
      • http://tools.seobook.com/firefox/rank-checker/
      Monitoring Tools
    24. Monitoring Tools
    25. Monitoring Tools
    26. Monitoring Tools – Radian6
      • Identify brand keywords
      • Setup monitoring
      • Proactively optimize content
      • Proactively acquire links
      • Optimize off-site content
      Takeaways
      • Copy of this presentation: marketingblog.com/accm08
      • Lee Odden
      • TopRank Marketing.com
      • [email_address]
      • 877 877 6628
      Thank you

    + TopRank Online MarketingTopRank Online Marketing, 2 years ago

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