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Digital Marketing Assignment 
• Topic: Campaign strategy of 
Listerine during FIFA 2014 
Presented by: 
Tonmoy Bora
INTRODUCTION 
DR.JOSEPH LAWRENCE 
JORDAN WHEAT LAMBERT
Strategies 
Digital Advertisements 
 TV Media 
Social Media 
Facebook 
Twitter 
Web Page
ADVERTISEMENT
Social Media
Sales 2013 vs. 2014 
20 
19.5 
19 
18.5 
18 
17.5 
17 
16.5 
Sales( $ billion) 
2013 Q2 2014 Q2 
Sales( $ billion)
THANKYOU

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Digital marketing Campaign strategy of Listerine during FIFA 2014