1. Digital Marketing Assignment
• Topic: Campaign strategy of Listerine during FIFA
2014
Presented by:
Tonmoy Bora
Rohit Nair
Sahil Jain
Sanjeev Sharma
Shikha Paul
Ruchi Shukla

2. INTRODUCTION
DR.JOSEPH LAWRENCE
JORDAN WHEAT LAMBERT
MARKETED BY LAMBERT PHARMACAL
COMAPANY.

4. Strategies
Digital Advertisements
TV Media
Social Media
Facebook
Twitter
Web Page

5. ADVERTISEMENT

6. Social Media

7. Sales 2013 vs 2014
20
19.5
19
18.5
18
17.5
17
16.5
2013 Q2 2014 Q2
Sales( $ billion)
Sales( $ billion)