Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
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1.
2. Why ？ - Customers’ N eeds
• Basic Demand ： Car Rental etc.
• Handle Emergency ： Instant IT service etc.
• Other service ： Daycare, house keeping etc.
Save Our Customers’ Precious Time!!
Happiness springs from our sincere dedication
3. WhaOur Product
t Are We D oing?
A Good Business
Happiness springs from our sincere dedication
4. Our Product
Happiness springs from our sincere dedication
5. Our Product
Happiness springs from our sincere dedication
6. B usiness M odel
Immediate needs Services
Quality service Effect marketing
User exp. Quality control
• Mobile payment • Information flow
• Prepaid • Payment
• Commission • Logistics
Happiness springs from our sincere dedication
7. I nnovation
Business model
•LBS + Order collection + Quality
control
To customer
•Instant response 、 convenience 、
high quality services
To service provider
•Effect marketing
Happiness springs from our sincere dedication
8. Marketing Strategy
• Phase I ： High-end Market
oTargeting customer ： Business People
（ Investor, Entrepreneur, Salesman, etc. ）
oQuality control / feedback / Preference Analysis
oService system building
• Phase II ： Mass market
• Phase III ： Explore for new demands
Discover new or immaturity market based on the customers’
order through our platform.
Happiness springs from our sincere dedication
9. Promotion Strategy
• Vertical media
o (Vertical website, Entrepreneurship Event, Coffee for Entrepreneurs, etc.)
• Co-promote with service provider
• Social influence of celebrities
• SNS ， B2C website
• Co-promote with mobile phone payment industry
Happiness springs from our sincere dedication
10. Adva ges
nta
• Innovation ： Potential Competitors ：
• LBS
(No direct competitors) • Directory assistance
• Witkey
• First-mover advantage ： Product R&D
•
• Complete service system
• Call center
• Entrepreneurship & • PC Sentinelle
• Service system construction
experience ： • Call center running experience
Happiness springs from our sincere dedication
11. T eam
Mountaineering Association of Peking University: Passion & Perseverance
Ye GU Founder & CEO, MSc. in IT marketing, Peking Univ. (PKU)
Entrepreneurship (2 Years PC Sentinelle), Analyst (2 Years EGuan & Open book)
Fei SHAO CTO, MSc. in Software development , PKU
5Years IT R&D, 2 Years product manager, 1 Year oversea training
Chongshun ZHANG Co-Founder & CMO B.A. in English literature, PKU
Entrepreneurship (1.5 Years PC Sentinelle, 2 Years western restaurant operation)
Bo PANG Co-Founder & COO GaTech/Emory/PKU Joint PhD candidate
Entrepreneurship (1.5 Years PC Sentinelle), Visiting scholar in Stanford
Sen LIU Yixiang HAN Hao CHEN Dingshan WU Fei YAN
Happiness springs from our sincere dedication
12. Fina l Proj
ncia ections
• Pre - Ph as e （ Ye ar 0 ）： Pro d u c t R&D , s e rvic e s ys te m c o n s tru c tio n .
300K RMB fro m th e c o re te am .
• Ph as e I （ Ye ar 1 - 3 ）： Pro d u c t R&D , s e rvic e s ys te m c o n s tru c tio n ,
p ro m o tio n an d ad ve rtis e m e n t.
• Ph as e II & late r （ Ye ar 4+ ）： Mas s m arke t, e xp lo re fo r n e w d e m an d s .
Unit：10K RM B Half-year Year 1 Year 2 Year 3 Year 4 Year 5
Seed M oney N eed 1 78 2 92 1 ,2 00 0 0 0
Income 54 1 08 365 1 ,82 5 3,72 3 1 1 ,31 5
Revenue -73 -1 86 -389 -1 5 8 2 42 2 ,982
O perational
54 1 23 2 78 91 6 1 ,486 3,91 0
expense
Expenses
Promotional
20 40 2 00 400 1 ,000 2 ,000
expense
Happiness springs from our sincere dedication
