82% of adults use cell phones, up from 53% in 2000. Landlines down to 74% from high of 97% in 2001.
Talk with people online…not at them. If you use a megaphone, you will get burned.
Other countries have higher rates of growth. India 14.3%, Mexico 12.3%, Brazil 13.4%
Old sites were difficult to maintain, everything done in code behind the scenes….very complicated.
50% off vaccines on Thursdays, started in Fall 2008 (initial downturn of economy), no significant results through traditional marketing method, only reg. clients attracted. Once notes placed on FB, vaccine visits increased by 50%, no effect on other days of the week.
Hospital in Iowa, pet owner in Tennessee found them, contacted them and had 40 minute phone discussion about pet diets.
Research Brief – 9/15/10 – Brand discounts win Facebook Fans
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