Tomboy Tarts is a lifestyle brand helmed by co-founders Persis and Raven that celebrates the classic tomboy spirit. They run a website that gets 8-12k monthly visitors and a popular comedy podcast called Tomboy Tirade that has 3.5-5k monthly downloads. Their goal is to build a global community for women who share their tomboy values and represent the Asian voice for new women today.

1. hello. we are...

3. introduction

4. what is tomboy tarts?
a lifestyle brand
for women
helmed by co-founders: persis & raven, together with a team of regular contributors
celebrating the
classic tomboy spirit
a different spin on
what it means to be
the new woman of
today

5. the founders of tomboy tarts
• CREATIVE & BUSINESS DIRECTOR
• TOMBOY TIRADE PODCAST CO-HOST
• WRITER
• FINANCE & MARKETING DIRECTOR
• TOMBOY TIRADE PODCAST CO-HOST
• WRITER
persis shanker raven lim

6. why tomboy tarts?
this brand is a platform
to share and celebrate
the true essence of the
classic tomboy
personality – the rebel –
the woman who was a
bit different from her
sisters. the woman who
wasn’t afraid to break
the rules and followed
her inner calling.
it is an opportunity for every
tomboy to learn from others and to
come together to share their
tomboy experiences with rest of
the community.
we are reviving the true
tomboy spirit; something
more than just women
wearing men’s clothing.
it‘s an attitude. a mindset. a
lifestyle - the kind that
classic tomboy greats like
Coco Chanel, Marlene
Dietrich and Amelia Earhart
embodied.

7. defining the tomboy...

8. the website

9. tomboy tarts – the website
GENRES:
entertainment,
fashion, features,
podcast, sport,
geek/tech news,
opinions, travel
TRAFFIC FLOW:
8 – 12K per month
PROJECTED GROWTH:
300K per month by
early 2015

10. the tomboy tirade
comedy podcast

11. what is tomboy tirade?
a no-holds barred comedy podcast with a lot of geek and humor thrown
into every episode, which is an extension of the tomboy tarts brand.
currently the most downloaded and ONLY all-female English comedy chat
podcast in Asia, hosted by the founders of tomboy tarts, persis shanker
and raven lim.

12. tomboy tirade guests
every episode features a noted or up and coming asian television, web/
entertainment personalities or podcasters from asia and other countries.
check out who’s been on our shows:
choy wan sharul channaanita kapoor launchbyte marcus ac

13. show format
tomboy tirade is a
situational comedy chat
podcast which revolves
around a theme that is
relevant to the guest that
is being featured for that
week.
each episode’s duration
varies from 35 min to 55
min and is executed like a
TV show with breaks.
the show’s structure
• intro & storyline/theme set up
• guest intro
• break/jingle
• 2 x news highlights
• break/jingle
• topic #1
• break/jingle
• topic #2
• break/jingle
• topic #3
• break/jingle
• outro
• closer and call to action

14. new episodes are uploaded
every alternate thursday on
the following platforms.
platforms

15. logo & publicity images
main logo web slider & banner

16. monthly download totals*
3.5 – 5K per month
top performing podcast episodes (2014)
*stats are base on 2 episodes a month
E20
2593
downloads
E22
2193
downloads
E21
1693
downloads
E24
1941
downloads
E23
1703
downloads
E26
1910
downloads
E18
1388
downloads
E19
2095
downloads

17. 0
200
400
600
800
1000
1200
1400
1600
1800
podcast downloads
(by countries)

18. social media

19. social media presence
tomboy tarts maintains a strong presence on social media to engage
audiences from around the world and to build our ‘tomboy tribe’.

20. social media figures *to date
1878 422 108 482 100

21. contributers & collaboraters

22. collaborators – tomboy lookbook
we collaborated with tomboy lookbook - a popular Instagram site with 5889
followers to create a monthly photo feature, Tomboy Tarts of the Month, featuring
six women with their own tomboy style from all around the world.

23. contributers
our controversial resident movie reviewer, aman bhonsle ‘the movie
rogue’.
our resident tech and mobile apps junkie from kansas city, christine
hardwick who is our ‘app insider’.
adam ezagouri, our fanatic retro movie and film critic is our monthly
television show reviewer who does our ‘retrocritic review’.
our resident travel contributer, fanny yap is a homespun tomboy
who grew up believing ghostbusters were cooler and sexier than
barbie.

24. future expansion/growth plans
to be the no.1
go-to place
for tomboy
related
content &
resources
to build up a
global community
of women who
share the same
values, thoughts
& lifestyle with
counterparts in
the US, asia
pacific & europe
to create a
one-stop,
multi-media
platform
to represent
the asian
voice for the
new women
of today

25. tomboy.tarts@gmail.com
www.tomboy-tarts.com
contact us
if like what you’ve seen or heard, contact us:
- to say hello.
- if you have inquiries/comments on the site or podcast.
- if you want to be featured on the site or podcast.
- to contribute, guest blog or volunteer your creative/
business/IT skills in any way to our site.
- for site sponsorship or advertising queries.
- if you would like to collaborate with us.

26. thank you .
THE
END
2014 Tomboy Tarts. All Rights Reserved.