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Social Networking from a Global Perspective: PdF Latin America

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  • Second it removes the barrier of distance. The distance between a social enterprise investor, a program officer, or a policy maker or a global citizen of the world a person in the slums of Kenya or India or even from state to state has never been smaller.
  • People can now communicate through these new channels in spite of geographic, economic and ethnic differences. And, with this new capability people –those people dedicated to development and social innovation — are finding tremendous insight and inspiration through their social media interactions because of these differences.
  • And thirdly it expands the circle of social concern. We can now discuss, highlight and organize around the initiatives that are actually working and that we care about. These capabilities in turn expand the circle of social concern we all feel and increases the possibilities for acting on those concerns.
  • More connected than ever before
  • Information sharing is faster
  • Everybody is an influencer and anyone can influencer anybody!
  • Earthhour.org (an initiative of the WWF) mobilized an estimated 4,088 cities in 88 countries to participate in Earth Hour 2009, ten times more cities than Earth Hour 2008. Earthhour.org asked households and businesses to turn off their non-essential lights and other electrical appliances for one hour to raise awareness towards the need to take action on climate change.
  • Through the United Nations Stand Up Take Action – End Poverty Now campaign more than 173 million people participated in the largest mobilization around a single cause. Events were organized and coordinated via Facebook, Twitter and Stand Up’s interactive website.
  • World Cup hashtag #WC2010 received 80M impressions in the first 24 hours for the tournament
    The England team received 500k Facebook Likes before the World Cup started
  • i.e. how we design and build a global program of events?

    Ability to organize communities of Web participants to develop, market, and support products and services.

    ‘Get Involved’

    Global Advisory Board
    Local Advisory Boards
    Three tiered curation framework



  • i.e. “tapping into a world of talent.”

    Sourcing new city partners
    Indentifying new speakers
    Identifying topics, themes
    Identifying partners, sponsors etc
  • Collaboration with a network of

    Challenge for 2011

    How does one small team of six people manage to collaborate with…

    18 countries
    24 city partners
    600 Advisory Board members
    1,000 event organizers
    35,000 attendees

    Answer?

    Facebook
    Skype
    Yammer
    Basecamp
    Google Docs
    Video conferencing
  • How does one small team of six people manage to collaborate with…

    18 countries
    24 city partners
    600 Advisory Board members
    1,000 event organizers
    35,000 attendees
  • Transcript

    • 1. Toby Daniels, Co-founder & CEO, Crowdcentric & Founder of Social Media Week @tobyd “Las redes sociales desde un enfoque internacional”
    • 2. Overview of Talk • About Crowdcentric • About Social Media Week • Many-to-Many Communications • World Map of Social Networking – Facebook Usage Statistics – Facebook Global Reach • Global movements • Emerging Business Strategies • Three Working Practices © Crowdcentric 2010:
    • 3. © Crowdcentric 2010 “Crowdcentric’s mission is to help people, brands, companies, not-for-profits and governments around the world establish deeper and more valuable relationships through open collaboration and social communication.”
    • 4. A Global Platform for Conversation, Connection & Collaboration: Social Media Week 2010 11 cities | 18k attendees| 475 events | 200k unique visits | 5M impressions FEB 2010 • London • Berlin • New York • Toronto • São Paulo • San Francisco SEPT 2010 • Los Angeles • Buenos Aires • Mexico City • Bogotá • Milan
    • 5. A Global Platform for Conversation, Connection & Collaboration: Social Media Week 2011 20+ cities | 35k attendees| 700+ events | 400k unique visits | 10M impressions SEPT 2011* • Los Angeles • Milan • Mexico City • Bogotá • Buenos Aires • Berlin • Barcelona • Santiago • Miami • Chicago • Sydney • Shanghai * Forecasted FEB 2011 • New York • London • Toronto • San Francisco • São Paulo • Paris • Rome • Hong Kong • Istanbul* • Rio de Janeiro* * TBC
    • 6. ONE-TO-ONE ONE-TO-MANY MANY-TO-MANY © Crowdcentric 2010
    • 7. © Crowdcentric 2010
    • 8. © Crowdcentric 2010 111 out of 131 countries analyzed Facebook is the market leader.
    • 9. © Crowdcentric 2010 A Shifting Global Landscape • Facebook has almost colonized Europe and it’s extending its domination with more than 500 millions users • QQ, leader in China, was the largest social network in the world until Facebook began dominating • MySpace has lost its leadership everywhere (except in Guam) • V Kontakte is the most popular in Russian territories • Orkut is strong in India and Brazil • Hi5 is still leading in Peru, Colombia, Ecuador and other scattered countries such as Portugal, Mongolia, Romania • Odnoklassniki is strong in some former territories of the Soviet Union • Maktoob is the most important Arab community/portal
    • 10. © Crowdcentric 2010 Facebook Usage Stats • There are over 900 million objects that people interact with (pages, groups, events) • Average user is connected to 80 community pages, groups and events • Average user creates 90 pieces of content each month • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Source Facebook.com November 2010
    • 11. © Crowdcentric 2010 Facebook’s Global Reach • More than 70 translations available • About 70% of Facebook users are outside the United States • Over 300,000 users helped translate the site through the translations application • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products Source: Facebook.com November 2011
    • 12. © Crowdcentric 2010 and…..
    • 13. © Crowdcentric 2010
    • 14. © Crowdcentric 2010 What does this mean?
    • 15. © Crowdcentric 2010 1. We are more connected than ever before….
    • 16. © Crowdcentric 2010 “The moment we're living through, is the largest increase in expressive capability in human history.” Clay Shirky Internet Mapping Project Bill Cheswick
    • 17. © Crowdcentric 2010 2. Faster information sharing….
    • 18. © Crowdcentric 2010
    • 19. © Crowdcentric 2010 3. Everybody is an influencer….
    • 20. © Crowdcentric 2010 “If you were a citizen of the world twenty or more years ago, and you had something to say in public, that you wanted to share publicly, that you wanted others to know you were thinking, you couldn’t. Period.” Clay Shirky Author, The Cognitive Surplus
    • 21. © Crowdcentric 2010 How is this enabling global movements?
    • 22. 3.28.2009
    • 23. 10.16.2009
    • 24. 06.10.2010
    • 25. © Crowdcentric 2010 How is this shaping business strategy?
    • 26. © Crowdcentric 2010 Ten tech-enabled business trends to watch: Source: https://www.mckinseyquarterly.com Trend 1: Distributed cocreation moves into the mainstream Trend 2: Making the network the organization Trend 3: Collaboration at scale Trend 4: The growing ‘Internet of Things’ Trend 5: Experimentation and big data Trend 6: Wiring for a sustainable world Trend 7: Imagining anything as a service Trend 8: The age of the multisided business model Trend 9: Innovating from the bottom of the pyramid Trend 10: Producing public good on the grid
    • 27. © Crowdcentric 2010 Ten tech-enabled business trends to watch: Source: https://www.mckinseyquarterly.com Trend 1: Distributed cocreation moves into the mainstream Trend 2: Making the network the organization Trend 3: Collaboration at scale Trend 4: The growing ‘Internet of Things’ Trend 5: Experimentation and big data Trend 6: Wiring for a sustainable world Trend 7: Imagining anything as a service Trend 8: The age of the multisided business model Trend 9: Innovating from the bottom of the pyramid Trend 10: Producing public good on the grid
    • 28. Distributed Co-Creation
    • 29. © Crowdcentric 2010 Distributed Co-Creation Definition: Ability to organize communities of Web participants to develop, market, and support products and services. How we do it: • 30 Global Advisory Board Members • 250 Local Advisory Board Members • 500 Event Partners • 1,000 Speakers • 20,0000 participants
    • 30. Making the Network the Organization
    • 31. © Crowdcentric 2010 Making the Network the Organization Definition: Building and managing flexible networks that extend across internal and often even external borders, thereby enabling you to tap into a world of talent. How do we do it? • Open architectures • Open source guidelines • Small core teams & buddy systems • Flat and distributed hierarchy
    • 32. Collaboration at Scale
    • 33. © Crowdcentric 2010 Collaboration at Scale Definition: The adoption of collaboration technologies and principles with a focus on improving teams efficiency and effectiveness. How we do it:
    • 34. Summary • Many-to-many communications changes how we as a society communicate • Social networks are growing, but Facebook is fast becoming the dominant platform globally • We are more connected, information disseminates faster and we are all influencers • Global collaboration is real and happening • Business strategies are evolving allowing co-creation and collaboration at scale .
    • 35. Toby Daniels, Co-founder & CEO, Crowdcentric @tobyd Gracias!