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The Impact of the Net on Lawyer-Client Relationships
         Martin Ertl & Zak Greant // Davis LLP // 2009-10-22
Martin Ertl
Lawyer (formerly at Davis)
      Entrepreneur
  Co-founder of Navarik

Co-Founder of LexPublica
 <martin@lexpu...
Zak Greant
     Electronic Frontier Strategist
            Entrepreneur
Mozilla, MySQL, Open Source Initiative

       Co-...
Book
Scale: Number of people reached per unit of cost
Newspaper (~10x)
TV (~100x)
Radio
(~1000x)
Net (~1 000 000 x)
… and they can all talk to each other for $0
attention is scarce
engaging on the net
Offline                                  Online
Corporate profile, business card         LinkedIn
Office water cooler, cockta...
engage now
The Great Wave off Kanagawa
Katsushika Hokusai (woodblock print, 1832)
http://en.wikipedia.org/wiki/The_Great_Wave_off_Kan...
The Impact of the Net on Lawyer-Client Relationships
The Impact of the Net on Lawyer-Client Relationships
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The Impact of the Net on Lawyer-Client Relationships

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A lawyer's introduction to using the net for client relationships and business development. Presented to Davis LLP, a national Canadian law firm.

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The Impact of the Net on Lawyer-Client Relationships

  1. 1. The Impact of the Net on Lawyer-Client Relationships Martin Ertl & Zak Greant // Davis LLP // 2009-10-22
  2. 2. Martin Ertl Lawyer (formerly at Davis) Entrepreneur Co-founder of Navarik Co-Founder of LexPublica <martin@lexpubli.ca>
  3. 3. Zak Greant Electronic Frontier Strategist Entrepreneur Mozilla, MySQL, Open Source Initiative Co-Founder, LexPublica <zak@lexpubli.ca>
  4. 4. Book Scale: Number of people reached per unit of cost
  5. 5. Newspaper (~10x)
  6. 6. TV (~100x)
  7. 7. Radio (~1000x)
  8. 8. Net (~1 000 000 x)
  9. 9. … and they can all talk to each other for $0
  10. 10. attention is scarce
  11. 11. engaging on the net
  12. 12. Offline Online Corporate profile, business card LinkedIn Office water cooler, cocktail party Twitter Coffee with friend Facebook Reading a law magazine RSS Writing articles & books. Peer review Blogging Present at a CLE seminar YouTube Initial meeting with client Skype
  13. 13. engage now
  14. 14. The Great Wave off Kanagawa Katsushika Hokusai (woodblock print, 1832) http://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa

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