Toby	
  Daniels,	
  Co-­‐founder	
  	
  
&	
  CEO,	
  Crowdcentric	
  &	
  
Founder	
  of	
  Social	
  Media	
  Week	
  
@...
Overview	
  of	
  Talk	
  
•  About	
  Crowdcentric	
  
•  About	
  Social	
  Media	
  Week	
  
•  Many-­‐to-­‐Many	
  Com...
©	
  Crowdcentric	
  2010	
  
“Crowdcentric’s	
  mission	
  is	
  to	
  help	
  people,	
  
brands,	
  companies,	
  not-­...
A	
  Global	
  PlaQorm	
  for	
  Conversa>on,	
  Connec>on	
  &	
  
Collabora>on:	
  Social	
  Media	
  Week	
  2010	
  
1...
A	
  Global	
  PlaQorm	
  for	
  Conversa>on,	
  Connec>on	
  &	
  
Collabora>on:	
  Social	
  Media	
  Week	
  2011	
  
2...
ONE-­‐TO-­‐ONE	
   ONE-­‐TO-­‐MANY	
   MANY-­‐TO-­‐MANY	
  
©	
  Crowdcentric	
  2010	
  
©	
  Crowdcentric	
  2010	
  
©	
  Crowdcentric	
  2010	
  
111	
  out	
  of	
  131	
  
countries	
  analyzed	
  
Facebook	
  is	
  the	
  
market	
  le...
©	
  Crowdcentric	
  2010	
  
A	
  ShiWing	
  Global	
  Landscape	
  
• 	
  Facebook	
  has	
  almost	
  colonized	
  Euro...
©	
  Crowdcentric	
  2010	
  
Facebook	
  Usage	
  Stats	
  
• 	
  There	
  are	
  over	
  900	
  million	
  objects	
  th...
©	
  Crowdcentric	
  2010	
  
Facebook’s	
  Global	
  Reach	
  
• 	
  More	
  than	
  70	
  transla>ons	
  available	
  
•...
©	
  Crowdcentric	
  2010	
  
and…..	
  
©	
  Crowdcentric	
  2010	
  
©	
  Crowdcentric	
  2010	
  
What	
  does	
  
this	
  mean?	
  
©	
  Crowdcentric	
  2010	
  
1.	
  We	
  are	
  more	
  
connected	
  than	
  
ever	
  before….	
  
©	
  Crowdcentric	
  2010	
  
“The moment we're living through, is the largest increase in expressive
capability in human ...
©	
  Crowdcentric	
  2010	
  
2.	
  Faster	
  
informaBon	
  
sharing….	
  
©	
  Crowdcentric	
  2010	
  
©	
  Crowdcentric	
  2010	
  
3.	
  Everybody	
  is	
  
an	
  influencer….	
  
©	
  Crowdcentric	
  2010	
  
“If	
  you	
  were	
  a	
  ci<zen	
  of	
  the	
  world	
  twenty	
  or	
  more	
  years	
  ...
©	
  Crowdcentric	
  2010	
  
How	
  is	
  this	
  
enabling	
  global	
  
movements?	
  
3.28.2009
10.16.2009
06.10.2010
©	
  Crowdcentric	
  2010	
  
How	
  is	
  this	
  
shaping	
  business	
  
strategy?	
  
©	
  Crowdcentric	
  2010	
  
Ten	
  tech-­‐enabled	
  business	
  trends	
  to	
  watch:	
  
Source:	
  	
  hEps://www.mc...
©	
  Crowdcentric	
  2010	
  
Ten	
  tech-­‐enabled	
  business	
  trends	
  to	
  watch:	
  
Source:	
  	
  hEps://www.mc...
Distributed	
  Co-­‐CreaBon	
  
©	
  Crowdcentric	
  2010	
  
Distributed	
  Co-­‐CreaBon	
  
DefiniBon:	
  
Ability	
  to	
  organize	
  communi>es	
  of	...
Making	
  the	
  Network	
  the	
  OrganizaBon	
  
©	
  Crowdcentric	
  2010	
  
Making	
  the	
  Network	
  the	
  
OrganizaBon	
  
DefiniBon:	
  
Building	
  and	
  managin...
CollaboraBon	
  at	
  Scale	
  
©	
  Crowdcentric	
  2010	
  
CollaboraBon	
  at	
  Scale	
  
DefiniBon:	
  
The	
  adop>on	
  of	
  collabora>on	
  techno...
Summary	
  
• 	
  Many-­‐to-­‐many	
  communica>ons	
  changes	
  how	
  we	
  as	
  a	
  
society	
  communicate	
  
• 	
...
Toby	
  Daniels,	
  Co-­‐founder	
  	
  
&	
  CEO,	
  Crowdcentric	
  
@tobyd	
  
Gracias!	
  
Social Networking from a Global Perspective:  PdF Latin America
Social Networking from a Global Perspective:  PdF Latin America
Social Networking from a Global Perspective:  PdF Latin America
Social Networking from a Global Perspective:  PdF Latin America
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Social Networking from a Global Perspective: PdF Latin America

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Social Networking from a Global Perspective: PdF Latin America

  1. 1. Toby  Daniels,  Co-­‐founder     &  CEO,  Crowdcentric  &   Founder  of  Social  Media  Week   @tobyd   “Las  redes  sociales  desde   un  enfoque  internacional”  
  2. 2. Overview  of  Talk   •  About  Crowdcentric   •  About  Social  Media  Week   •  Many-­‐to-­‐Many  Communica>ons   •  World  Map  of  Social  Networking   –  Facebook  Usage  Sta>s>cs   –  Facebook  Global  Reach   •  Global  movements   •  Emerging  Business  Strategies   •  Three  Working  Prac>ces   ©  Crowdcentric  2010:    
  3. 3. ©  Crowdcentric  2010   “Crowdcentric’s  mission  is  to  help  people,   brands,  companies,  not-­‐for-­‐profits  and   governments  around  the  world  establish   deeper  and  more  valuable  rela<onships   through  open  collabora<on  and  social   communica<on.”  
  4. 4. A  Global  PlaQorm  for  Conversa>on,  Connec>on  &   Collabora>on:  Social  Media  Week  2010   11  ciBes  |  18k  aEendees|  475  events  |  200k  unique  visits  |  5M  impressions   FEB  2010   •   London   •   Berlin   •   New  York   •   Toronto   •   São  Paulo   •   San  Francisco   SEPT  2010   •   Los  Angeles   •   Buenos  Aires   •   Mexico  City   •   Bogotá   •   Milan  
  5. 5. A  Global  PlaQorm  for  Conversa>on,  Connec>on  &   Collabora>on:  Social  Media  Week  2011   20+  ciBes  |  35k  aEendees|  700+  events  |  400k  unique  visits  |  10M  impressions   SEPT  2011*   •   Los  Angeles     •   Milan     •   Mexico  City   •   Bogotá   •   Buenos  Aires   •   Berlin     •   Barcelona   •   San>ago   •   Miami   •   Chicago   •   Sydney   •   Shanghai   *  Forecasted   FEB  2011   •   New  York   •   London   •   Toronto   •   San  Francisco   •   São  Paulo     •   Paris   •   Rome   •   Hong  Kong     •   Istanbul*   •   Rio  de  Janeiro*     *  TBC  
  6. 6. ONE-­‐TO-­‐ONE   ONE-­‐TO-­‐MANY   MANY-­‐TO-­‐MANY   ©  Crowdcentric  2010  
  7. 7. ©  Crowdcentric  2010  
  8. 8. ©  Crowdcentric  2010   111  out  of  131   countries  analyzed   Facebook  is  the   market  leader.  
  9. 9. ©  Crowdcentric  2010   A  ShiWing  Global  Landscape   •   Facebook  has  almost  colonized  Europe  and  it’s  extending  its   domina>on  with  more  than  500  millions  users   •   QQ,  leader  in  China,  was  the  largest  social  network  in  the  world   un>l  Facebook  began  domina>ng   •   MySpace  has  lost  its  leadership  everywhere  (except  in  Guam)   •   V  Kontakte  is  the  most  popular  in  Russian  territories     •   Orkut  is  strong  in  India  and  Brazil   •   Hi5  is  s>ll  leading  in  Peru,  Colombia,  Ecuador  and  other  scagered   countries  such  as  Portugal,  Mongolia,  Romania   •   Odnoklassniki  is  strong  in  some  former  territories  of  the  Soviet   Union   •   Maktoob  is  the  most  important  Arab  community/portal  
  10. 10. ©  Crowdcentric  2010   Facebook  Usage  Stats   •   There  are  over  900  million  objects  that   people  interact  with  (pages,  groups,  events)   •   Average  user  is  connected  to  80  community   pages,  groups  and  events   •   Average  user  creates  90  pieces  of  content   each  month   •   More  than  30  billion  pieces  of  content  (web   links,  news  stories,  blog  posts,  notes,  photo   albums,  etc.)  shared  each  month.   Source  Facebook.com  November  2010  
  11. 11. ©  Crowdcentric  2010   Facebook’s  Global  Reach   •   More  than  70  transla>ons  available   •   About  70%  of  Facebook  users  are  outside   the  United  States   •   Over  300,000  users  helped  translate  the  site   through  the  transla>ons  applica>on   •   There  are  more  than  200  mobile  operators   in  60  countries  working  to  deploy  and   promote  Facebook  mobile  products   Source:  Facebook.com  November  2011  
  12. 12. ©  Crowdcentric  2010   and…..  
  13. 13. ©  Crowdcentric  2010  
  14. 14. ©  Crowdcentric  2010   What  does   this  mean?  
  15. 15. ©  Crowdcentric  2010   1.  We  are  more   connected  than   ever  before….  
  16. 16. ©  Crowdcentric  2010   “The moment we're living through, is the largest increase in expressive capability in human history.” Clay Shirky Internet Mapping Project Bill Cheswick
  17. 17. ©  Crowdcentric  2010   2.  Faster   informaBon   sharing….  
  18. 18. ©  Crowdcentric  2010  
  19. 19. ©  Crowdcentric  2010   3.  Everybody  is   an  influencer….  
  20. 20. ©  Crowdcentric  2010   “If  you  were  a  ci<zen  of  the  world  twenty  or  more  years  ago,  and  you  had   something  to  say  in  public,  that  you  wanted  to  share  publicly,  that  you   wanted  others  to  know  you  were  thinking,  you  couldn’t.    Period.”     Clay  Shirky   Author,  The  CogniBve  Surplus  
  21. 21. ©  Crowdcentric  2010   How  is  this   enabling  global   movements?  
  22. 22. 3.28.2009
  23. 23. 10.16.2009
  24. 24. 06.10.2010
  25. 25. ©  Crowdcentric  2010   How  is  this   shaping  business   strategy?  
  26. 26. ©  Crowdcentric  2010   Ten  tech-­‐enabled  business  trends  to  watch:   Source:    hEps://www.mckinseyquarterly.com   Trend  1:  Distributed  cocrea>on  moves  into  the  mainstream   Trend  2:  Making  the  network  the  organiza>on   Trend  3:  Collabora>on  at  scale   Trend  4:  The  growing  ‘Internet  of  Things’   Trend  5:  Experimenta>on  and  big  data   Trend  6:  Wiring  for  a  sustainable  world   Trend  7:  Imagining  anything  as  a  service   Trend  8:  The  age  of  the  mul>sided  business  model   Trend  9:  Innova>ng  from  the  bogom  of  the  pyramid   Trend  10:  Producing  public  good  on  the  grid  
  27. 27. ©  Crowdcentric  2010   Ten  tech-­‐enabled  business  trends  to  watch:   Source:    hEps://www.mckinseyquarterly.com   Trend  1:  Distributed  cocreaBon  moves  into  the  mainstream   Trend  2:  Making  the  network  the  organizaBon   Trend  3:  CollaboraBon  at  scale   Trend  4:  The  growing  ‘Internet  of  Things’   Trend  5:  Experimenta>on  and  big  data   Trend  6:  Wiring  for  a  sustainable  world   Trend  7:  Imagining  anything  as  a  service   Trend  8:  The  age  of  the  mul>sided  business  model   Trend  9:  Innova>ng  from  the  bogom  of  the  pyramid   Trend  10:  Producing  public  good  on  the  grid  
  28. 28. Distributed  Co-­‐CreaBon  
  29. 29. ©  Crowdcentric  2010   Distributed  Co-­‐CreaBon   DefiniBon:   Ability  to  organize  communi>es  of  Web  par>cipants  to   develop,  market,  and  support  products  and  services.   How  we  do  it:   •   30  Global  Advisory  Board  Members   •   250  Local  Advisory  Board  Members   •   500  Event  Partners   •   1,000  Speakers   •   20,0000  par>cipants  
  30. 30. Making  the  Network  the  OrganizaBon  
  31. 31. ©  Crowdcentric  2010   Making  the  Network  the   OrganizaBon   DefiniBon:   Building  and  managing  flexible  networks  that  extend   across  internal  and  osen  even  external  borders,  thereby   enabling  you  to  tap  into  a  world  of  talent.   How  do  we  do  it?   •   Open  architectures   •   Open  source  guidelines   •   Small  core  teams  &  buddy  systems   •   Flat  and  distributed  hierarchy  
  32. 32. CollaboraBon  at  Scale  
  33. 33. ©  Crowdcentric  2010   CollaboraBon  at  Scale   DefiniBon:   The  adop>on  of  collabora>on  technologies  and   principles  with  a  focus  on  improving  teams  efficiency   and  effec>veness.     How  we  do  it:  
  34. 34. Summary   •   Many-­‐to-­‐many  communica>ons  changes  how  we  as  a   society  communicate   •   Social  networks  are  growing,  but  Facebook  is  fast   becoming  the  dominant  plaQorm  globally   •   We  are  more  connected,  informa>on  disseminates   faster  and  we  are  all  influencers   •   Global  collabora>on  is  real  and  happening   •   Business  strategies  are  evolving  allowing  co-­‐crea>on   and  collabora>on  at  scale  .  
  35. 35. Toby  Daniels,  Co-­‐founder     &  CEO,  Crowdcentric   @tobyd   Gracias!  

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