Katrina: The Road Home
•Download as PPT, PDF•
2 likes•326 views
A great example of non-traditional revenue sales: KHOU-TV/Houston – closed $160,000 sale for “The Road Home” campaign which represented 70% of the market budget. This was State of Louisiana money used to educate residents displaced by hurricanes Rita and Katrina. This involved streaming a 30 minute program on KHOU.com produced by sister station WWL in New Orleans, as well as a video splash page, video interstitials, video overlays and video run of site banners. It also incorporated program elements in KHOU’s award-winning Great Day Houston morning show and a 24/7 link to the Road Home web site on KHOU’s live radar digital channel. (PowerPoint includes details).
![One year later, there is finally way home . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (10)
Viewers also liked
Viewers also liked (20)
Similar to Katrina: The Road Home
Similar to Katrina: The Road Home (20)
Recently uploaded
Recently uploaded (20)
Katrina: The Road Home
- 1. A New Chapter Begins
- 4. KHOU-TV 127.4 42.6 7.1 1 2 2 1 PRIME ROS 7-10P M-SU 16.8 2.1 3 5 INSIDER/ JEOPARDY 3-4P M-F 20.0 2.5 4 4 DAY ROTATION 10A-3P M-F 42.0 3.0 3 6 5 MORNING NEWS 5-9AM M-F 6.0 0.5 3 3 3 3 UP TO MINUTE /CBS 4-5AM M-F TOTAL A35+ RTG 10/2 9/25 9/4 8/21 PROGRAM TIME DAY SCHEDULE ENHANCEMENT BASED UPON 70% SHARE OF PAID SCHEDULE
- 5. KHOU.com 1 splash page Precision Video Splash Page KHOU.com will craft a splash page to host video streaming of WWL’s special 200,000 Impressions plus constant video streaming TOTAL CAMPAIGN 150,000 impressions Precision Video Run of Site Banners Brand The Road Home throughout KHOU.com content in up to 5 ad sizes 20,000 impressions Video Overlays Placed on Homepage 30,000 impressions Video Interstitial Brand The Road Home in between KHOU.com content. Unlimited impressions Video Hosting of WWL Special about The Road Home application process Streamed throughout the 6 week flight. Includes fixed position Public service/programming tile on the left hand navigation bar on khou.com homepage.
- 12. KHOU-TV/CBS Tops All the Lists No Matter How You Look At It! Among CBS Stations in the Top 10 US Markets, KHOU-TV is ranked*… #1 in 5A News #1 in 6A News #1 in Midday News #1 in 5P News #1 in 6P News #1 in Late News Source: Nielsen, May06 Sweep, *Rankings Based on HH Ratings KHOU-TV has More Households Watching its 5pm, 6pm, and 10pm Newscasts than ANY TV Station in Texas Among ALL Stations in the Top 10 US Markets, KHOU-TV is ranked*... #4 in Midday News #3 in 5P News #4 in 6P News #4 in Late News
- 15. Precision Video Overlay Free Form Overlays are interactive, animated, and bold advertisements that are placed over web pages.