From MeeGo Conference 2010, Dublin: http://conference2010.meego.com/ The importance of using an "official" Human Interface Guidelines (HIG) doc in the user-centered design process.

1. The User is God Tim Samoff

2. The Five Commandments of the User 2

3. The Five Commandments of the User 3 Thou Shalt Have No Other Gods Before Me

4. The Five Commandments of the User 4 Thou Shalt Have No Other Gods Before Me Thou Shalt Create a Divine Experience

5. The Five Commandments of the User 5 Thou Shalt Have No Other Gods Before Me Thou Shalt Create a Divine Experience Thou Shalt Design With Me In Mind

6. The Five Commandments of the User 6 Thou Shalt Have No Other Gods Before Me Thou Shalt Create a Divine Experience Thou Shalt Design With Me In Mind Remember My OS’s HIG and Keep It Holy

7. The Five Commandments of the User 7 Thou Shalt Have No Other Gods Before Me Thou Shalt Create a Divine Experience Thou Shalt Design With Me In Mind Remember My OS’s HIG and Keep It Holy Thou Shalt Not Covet Thy Neighbor’s HIGs

8. “The Bridge” Analogy 8

9. Thou Shalt Have No Other Gods Before Me 9

10. Thou Shalt Have No Other Gods Before Me 10

11. Thou Shalt Have No Other Gods Before Me 11

12. App Developer Hell? 12

13. Thou Shalt Create a Divine Experience How do you feel? 13

14. Ask how a person will feel when using your app. Thou Shalt Create a Divine Experience How do you feel? 14

15. Ask how a person will feel when using your app. UX is all about… Thou Shalt Create a Divine Experience How do you feel? 15

18. Thou Shalt Create a Divine Experience How to approach UX… 18

19. Be a psychologist. Thou Shalt Create a Divine Experience How to approach UX… 19

20. Be a psychologist. Test your apps on objective users. Thou Shalt Create a Divine Experience How to approach UX… 20

21. Be a psychologist. Test your apps on objective users. Follow a proven methodology (HIG). Thou Shalt Create a Divine Experience How to approach UX… 21

22. Thou Shalt Design With Me In Mind User-Centered Design 22

25. Important: Products should be optimized around how users can, want, or need to use the product.Thou Shalt Design With Me In Mind User-Centered Design 24

27. Important: Products should be optimized around how users can, want, or need to use the product.

28. Don’t force users to change their behavior to accommodate the product.Thou Shalt Design With Me In Mind User-Centered Design 25

30. http://www.forum.nokia.com/info/sw.nokia.com/id/eb8a68ba-6225-4d84-ba8f-a00e4a05ff6f/Hildon_2_2_UI_Style_Guide.html Remember My OS’s HIG and Keep It Holy Get to know your HIG 26

31. Maemo http://wiki.maemo.org/Legacy_Maemo_5_Documentation/Human_Interface_Guidelines http://www.forum.nokia.com/info/sw.nokia.com/id/eb8a68ba-6225-4d84-ba8f-a00e4a05ff6f/Hildon_2_2_UI_Style_Guide.html MeeGo http://meego.com/developers/ui-design-guidelines/handset Remember My OS’s HIG and Keep It Holy Get to know your HIG 27

32. Thou Shalt Not Covet Thy Neighbor’s HIG HIGs are OS-specific 28

33. If you really need your app to look and work like Android or iOS… Thou Shalt Not Covet Thy Neighbor’s HIG HIGs are OS-specific 29

35. Go there. Thou Shalt Not Covet Thy Neighbor’s HIG HIGs are OS-specific 30

36. http://samoff.com Thank you! Use me… 31