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10 Commandments of UX

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A brief overview of 10 UX ideas. This was written for a mixed audience (ux and non-ux).

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10 Commandments of UX

  1. 1. 10 Commandments of UX
  2. 2. 1. Understand the User’s Perspective
  3. 3. “You are not the user. Neither is your boss.” Jessyca Frederick Director of Product Management, ThisNext
  4. 4. How we see our product User Interface Logic Data
  5. 5. How we see our product How the user sees it User Interface Logic Data User Interface Magic
  6. 6. 2. Understand the Goal
  7. 7. What problem are we trying to solve?
  8. 8. What problem are we trying to solve? Identify THAT…
  9. 9. What problem are we trying to solve? Identify THAT… THEN formulate solutions.
  10. 10. 3. Avoid Over-thinking
  11. 11. Seriously. Stop it.
  12. 12. Most of the time, more is not better. It’s just more.
  13. 13. Unless there’s a DOT regulation, aim for 80% of the audience. We can always go back and add if there is a need. Most of the time, there’s not.
  14. 14. 4. Simplify
  15. 15. Google
  16. 16. Google Apple
  17. 17. Google Apple Most Websites
  18. 18. Google Apple Most Websites (Why I will always have a job)
  19. 19. Actually… most of the time it is.
  20. 20. 5. Context is King
  21. 21. •Where is the user? •What is their frame of mind? •What is their time frame?
  22. 22. •What does the user expect?
  23. 23. 6. Innovate, Do Not Imitate
  24. 24. Innovate = dream up as many possible solutions as you can think of.
  25. 25. Innovate = dream up as many possible solutions as you can think of. Don’t just do what the other guy does.
  26. 26. Do not Imitate…
  27. 27. Do not Imitate… But if you do, be smart.
  28. 28. Do not Imitate… But if you do, be smart. oAre they successful? oDo they have good research? oIs it a like product?
  29. 29. 7. Consider All Then Trim
  30. 30. All solutions should be considered. Not all solutions should be used.
  31. 31. Which solutions only address fringe?
  32. 32. Which solutions only address fringe? Which solutions don’t have good ROI?
  33. 33. Which solutions only address fringe? Which solutions don’t have good ROI? Which solutions aren’t expected by the user?
  34. 34. Which solutions only address fringe? Which solutions don’t have good ROI? Which solutions aren’t expected by the user? Trim those.
  35. 35. 8. Plan Before Design
  36. 36. Lack of planning = expensive + illogical
  37. 37. 9. Balance Needs
  38. 38. What UX Aims For…
  39. 39. What UX Aims For…
  40. 40. What UX Aims For… Customer Needs
  41. 41. What UX Aims For… Customer Needs
  42. 42. 10. Question, question, question
  43. 43. UX Fav Questions • What are we trying to solve for? • • • • • • • •
  44. 44. UX Fav Questions • What are we trying to solve for? • Is there a different way to do this? • • • • • • •
  45. 45. UX Fav Questions • What are we trying to solve for? • Is there a different way to do this? • Is this necessary? • • • • • •
  46. 46. UX Fav Questions • What are we trying to solve for? • Is there a different way to do this? • Is this necessary? • WWUD? (what would the user do?) • • • • •
  47. 47. UX Fav Questions • What are we trying to solve for? • Is there a different way to do this? • Is this necessary? • WWUD? (what would the user do?) • Is there a better place for this to live? • • • •
  48. 48. UX Fav Questions • What are we trying to solve for? • Is there a different way to do this? • Is this necessary? • WWUD? (what would the user do?) • Is there a better place for this to live? • Is this consistent with our standards? • • •
  49. 49. UX Fav Questions • What are we trying to solve for? • Is there a different way to do this? • Is this necessary? • WWUD? (what would the user do?) • Is there a better place for this to live? • Is this consistent with our standards? • Is this best practice? • •
  50. 50. UX Fav Questions • What are we trying to solve for? • Is there a different way to do this? • Is this necessary? • WWUD? (what would the user do?) • Is there a better place for this to live? • Is this consistent with our standards? • Is this best practice? • What does the user expect? •
  51. 51. UX Fav Questions • What are we trying to solve for? • Is there a different way to do this? • Is this necessary? • WWUD? (what would the user do?) • Is there a better place for this to live? • Is this consistent with our standards? • Is this best practice? • What does the user expect? • Have we accounted for all scenarios?
  52. 52. Questions?
  53. 53. 10 Commandments 1. Understand the user’s perspective 2. Understand the goal 3. Avoid over-thinking 4. Simplify 5. Context is king 6. Innovate, do not imitate 7. Consider all, then trim 8. Plan before design 9. Balance needs 10.Question, question, question
  54. 54. brookebrooks.com twitter: stillatulsagirl

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