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The Three Stages Of Innovation Strategy

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Tim Kastelle
Tim Kastelle

John Steen's talk at the Brisbane Innovation Network meeting from 21 October 2009 discussing the three stages of innovation strategy through which we have seen firms evolve.

BusinessTechnology
1 of 10
The Three Stages of Innovation Strategy Dr. John Steen UQ Business School
Three General Stages?
Ideas = Innovation
 
Building an Innovation Capability (Source Hansen & Birkinshaw, 2007)
New Problems!
Innovation strategy (or strategic innovation…)
Market Leaders Choose ,[object Object],Product Leadership Operational Excellence Customer Intimacy “ Best product” Product Differentiation Operational Competence Customer Responsiveness “ Best total solution” “ Lowest total cost”
Three ways to connect innovation to strategy ,[object Object],[object Object],[object Object]
innovationleadershipnetwork.org/blog/

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