The Three Stages of Innovation Strategy Dr. John Steen UQ Business School

Three General Stages?

Ideas = Innovation

Building an Innovation Capability (Source Hansen & Birkinshaw, 2007)

New Problems!

Innovation strategy (or strategic innovation…)

Market Leaders Choose Market leaders choose to excel in one Value Discipline – they create a breakthrough on one of the three disciplines and benchmark to competitors on the other two. Product Leadership Operational Excellence Customer Intimacy “ Best product” Product Differentiation Operational Competence Customer Responsiveness “ Best total solution” “ Lowest total cost”

Market leaders choose to excel in one Value Discipline – they create a breakthrough on one of the three disciplines and benchmark to competitors on the other two.

Three ways to connect innovation to strategy Challenge-based innovation Stage-gate screening of ideas Three horizons (but be careful)

Challenge-based innovation

Stage-gate screening of ideas

Three horizons (but be careful)

innovationleadershipnetwork.org/blog/