3. Identify: Issues
How to increase visibility?
How to increase sales?
Should we expand to brick and mortar?
Is the dog market large
enough to sustain
Complete Dog long-term?
Introduction Identify Analyze Recommend Summarize
4. Analyze: SWOT
Strengths Weaknesses
• Low Labor costs • Young company
• Reasonable prices • Services
• Decent sized • No private labels
product selection • Lack of reputation
• High profit margins
• Website
• Target market
Introduction Identify Analyze Recommend Summarize
5. Analyze: SWOT
Opportunities Threats
• Designer dog products • Competition from large
• Organic/Enviro retailers
• Warehouse sales • Economic uncertainty
• Flagship store in discretionary
• Forums/Blogs spending
• 4.3% growth expected • Increasing labor costs
in next 5 years
Introduction Identify Analyze Recommend Summarize
6. Recommend: Solution
Address increasing visibility on dog forums
Introduction Identify Analyze Recommend Summarize
7. Recommend: Solution
Increase product offering to increase sales
Privatelabel products
Designer products
Environmentally friendly/Organic products
Expand to brick and mortar
Alternative Flagship Store
Introduction Identify Analyze Recommend Summarize
8. Timeline for Implementation
Immediately 2012
•Expand
• Purchase ad Private Label
space on offerings
dog related 2014
•Analyze
forums location • Evaluate
• Enact forum alternatives market
of the month for Flagship trends and
campaign Store begin 5yr
• Research •Launch planning
private label designer pet process for
suppliers products 2015-2020
2011 2013 2015
• Initial • Purchase • Open
Private site for
Label Flagship Flagship
offerings Store Store in
• Offer • Break Dallas
organic ground on
products store/wareh
• Research ouse
designer
suppliers
Introduction Identify Analyze Recommend Summarize
9. Summarize
Expand to
Increase Increase
brick and
Visibility Sales
mortar
• Dog forums • Increase • Flagship
product Store
offering
Introduction Identify Analyze Recommend Summarize
