Web Content Strategies<br />How to Plan for, Create and Publish Online Content<br />
Index<br />What does a web editor actually do ?<br />What is content ?<br />Why Does content matters<br />Something to Not...
THE MOTIVATIONAL INTRODUCTION:What does a web editor actually do ?<br />a web editor is the person who, “one way or anothe...
THE MOTIVATIONAL INTRODUCTION:What is Content ?<br />What is content?<br />1- Text<br />2- Graphics<br />3- Videos Or Flas...
THE MOTIVATIONAL INTRODUCTION:Why Does Content Matters<br /><ul><li>It tells your story.
It answers people’s questions.
It inspires and entertains.
It motivates.
It drives decision-making.
It manages expectations.
It brings your brand to life.
It builds – or breaks trust.</li></li></ul><li>THE MOTIVATIONAL INTRODUCTION:Something to Notice about Web Content<br />Th...
THE MOTIVATIONAL INTRODUCTION:What is content That works<br /> “Content That Works” Does not necessarily mean content that...
THE MOTIVATIONAL INTRODUCTION:How to create content that works ?<br /> The Diagram below Maps out the phases of the conten...
THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?<br />The pen is mightier than the sword<br />1- Un...
 Business
 User</li></ul>It is critical to understand the purpose & the requirements of the website<br />It’s the 1st step before pr...
THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?<br />2- Planning :<br /><ul><li> Areas of content
 Presenting Unique Content
 Delivery channels</li></ul>( Idea , Advice , Article ,Video)<br />
THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?<br />3 - Create :<br /><ul><li> User interface & I...
 Website design
 Localize</li></li></ul><li>THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?<br />4- Evolve :<br />...
THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?<br /><ul><li> Content Flow : </li></li></ul><li>TH...
THE MOTIVATIONAL INTRODUCTION:Types of Web Content<br />1- Website content:<br /><ul><li> Index / Introduction
 Product Description
 News
 How-to information's
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Web content Strategies

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Web Content Strategies ,
How to Plan for, Create and Publish Online Content

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  • Hi there. You appear to have stolen slides from this presentation from MY presentations, one of which was delivered a year earlier and posted here:

    http://www.slideshare.net/juntajoe/web-content-strategy-how-to-plan-for-and-publishing-online-content-for-maximum-roi

    Please take this presentation down, or I will report you to Slideshare. Thanks!
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  • - Understand Site purpose and objectives.- Understand Business work flow and the Intended of the website.- Understand User , must understand which type of users you are targeting and creating your content for.
  • Areas of content : how to view your website content.Presenting unique content : How to promote your unique content on the homepage.Delivery channels : which type you are presenting ( ideas , advices , articles , videos , audio )
  • User interface &amp; Information architecture : How you will group your content , how to categorize web content , What is the simplest way of navigation.- Website design : An opportunity to design a website which is made for promoting unique content to the user. Localize : What kind of language your markets speaks ? , Do you planning to operate a website in more than one language ?
  • Transcript of "Web content Strategies"

    1. 1. Web Content Strategies<br />How to Plan for, Create and Publish Online Content<br />
    2. 2. Index<br />What does a web editor actually do ?<br />What is content ?<br />Why Does content matters<br />Something to Notice about Web Content<br />What is content That works ?<br />How to create content that works ?<br />Types of web content<br />8 Golden Rules for developing content<br />
    3. 3. THE MOTIVATIONAL INTRODUCTION:What does a web editor actually do ?<br />a web editor is the person who, “one way or another” , has the final responsibility for all of the content on a web-site. <br />And content can be many things: Text, videos, and much more.<br /> The web editor's job is to adapt different types of content for the web. <br />
    4. 4. THE MOTIVATIONAL INTRODUCTION:What is Content ?<br />What is content?<br />1- Text<br />2- Graphics<br />3- Videos Or Flash<br />4- Audio<br />
    5. 5. THE MOTIVATIONAL INTRODUCTION:Why Does Content Matters<br /><ul><li>It tells your story.
    6. 6. It answers people’s questions.
    7. 7. It inspires and entertains.
    8. 8. It motivates.
    9. 9. It drives decision-making.
    10. 10. It manages expectations.
    11. 11. It brings your brand to life.
    12. 12. It builds – or breaks trust.</li></li></ul><li>THE MOTIVATIONAL INTRODUCTION:Something to Notice about Web Content<br />The content is always about what the reader needs or wants, not about the company itself.<br />This is where most marketers go wrong – they want to talk about their needs/their products/their services.<br />It’s all about your customer.<br />
    13. 13. THE MOTIVATIONAL INTRODUCTION:What is content That works<br /> “Content That Works” Does not necessarily mean content that’s fun , content that spelt right , content that’s designed prettily ……<br /> Content Means That the best serves the purpose of the website , the business & The most important THE USER.<br />
    14. 14. THE MOTIVATIONAL INTRODUCTION:How to create content that works ?<br /> The Diagram below Maps out the phases of the content creation process.<br />Understand<br />Plan<br />Create<br />Evolve<br />
    15. 15. THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?<br />The pen is mightier than the sword<br />1- Understand :<br /><ul><li> Site
    16. 16. Business
    17. 17. User</li></ul>It is critical to understand the purpose & the requirements of the website<br />It’s the 1st step before proceeding to next step “Planning”.<br />
    18. 18. THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?<br />2- Planning :<br /><ul><li> Areas of content
    19. 19. Presenting Unique Content
    20. 20. Delivery channels</li></ul>( Idea , Advice , Article ,Video)<br />
    21. 21. THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?<br />3 - Create :<br /><ul><li> User interface & Information architecture
    22. 22. Website design
    23. 23. Localize</li></li></ul><li>THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?<br />4- Evolve :<br /><ul><li>Update :</li></ul>People may visit your website , but they will not come back<br />If<br />you do not provide valuable content on a regular basis. <br />
    24. 24. THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?<br /><ul><li> Content Flow : </li></li></ul><li>THE MOTIVATIONAL INTRODUCTION:Types of Web Content<br />There are many different types of content:<br /> blog content<br /> website content<br /> newsletter content<br /> profile content<br /> audio & video content<br /> content that makes sales<br /> content that gets links<br /> content that builds relationships<br />
    25. 25. THE MOTIVATIONAL INTRODUCTION:Types of Web Content<br />1- Website content:<br /><ul><li> Index / Introduction
    26. 26. Product Description
    27. 27. News
    28. 28. How-to information's
    29. 29. Topics Discussions
    30. 30. FAQ
    31. 31. Contact Information
    32. 32. About / Company Info.
    33. 33. Policies / User agreements</li></li></ul><li>THE MOTIVATIONAL INTRODUCTION:Types of Web Content<br />2- Blog Content :<br />In addition to some elements<br />From the website content list ,<br />A Blog may also contain these<br />Unique types of content :<br /><ul><li> Category descriptions
    34. 34. Blog Roll
    35. 35. Guests posts
    36. 36. Comments
    37. 37. Polls</li></li></ul><li>THE MOTIVATIONAL INTRODUCTION:Types of Web Content<br />3 – Mailing List content :<br /><ul><li> Confirmation E-Mail
    38. 38. Confirmation Page
    39. 39. Auto-Responder Message
    40. 40. Email Message</li></li></ul><li>THE MOTIVATIONAL INTRODUCTION:Types of Web Content<br />4- External Content :<br /><ul><li> Forum posts
    41. 41. Articles marketing
    42. 42. Youtube Videos
    43. 43. Guest Blog posts
    44. 44. Press Release
    45. 45. Social Networking Profiles
    46. 46. Directories Listing</li></li></ul><li>THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content<br />8 Golden Rules For<br />Developing Content<br />
    47. 47. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content<br />1- Always Be present :<br />Being Always present <br />also means you’ve got towhere your customer is <br />
    48. 48. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content<br />2- Provide Valuable Content<br />Driving people to a website isn’t enough..<br />so you’ve got more visitors,<br />but what’s the next step?<br />What do you want them to do? <br />Every consumer thinks: “What’s in it for me?!<br />“Find out what makes your audience tick”<br />and use this information for your own benefit.<br />
    49. 49. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content<br />3- Update often :<br />People may visit your website,<br />but they will not come back <br />if<br />you do not provide valuable content on a regular basis. <br />
    50. 50. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content<br />4- Make sharing Easier :<br />You can provide as much valuable content as you want,<br />but if people don’t notice it (promotion comes in here!),<br />or do not have the possibility to share, it will not spread.<br />
    51. 51. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content<br />5- Participate :<br /><ul><li> Conversations! Do you leave your own party when guests arrive?
    52. 52. Find topics that interest you, and engage (express opinions, be helpful..)
    53. 53. Provide links to your community, website,</li></ul>... to get the readers back to your site<br />
    54. 54. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content<br />6- Encourage co-creation<br /> Encourage the reuse and remix of your content and ideas.<br />
    55. 55. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content<br />7- Reward Loyalty<br /> Reward your most loyal customers:<br /> those who act as brand ambassadors, help others or are the most active.<br />
    56. 56. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content<br />8- innovate<br />Never stand still...<br />Keep up with the latest technologies and developments,<br />and just think how these can help you further your business <br />or better fulfill the needs of your customer.<br />
    57. 57. The End<br />Web Content Strategies<br />How to Plan for, Create and Publish Online Content<br />Created By : Moustafamaged<br /> Webmaster<br /> N2VRC<br />
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