Web content Strategies

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Web Content Strategies , …

Web Content Strategies ,
How to Plan for, Create and Publish Online Content

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  • Hi there. You appear to have stolen slides from this presentation from MY presentations, one of which was delivered a year earlier and posted here:

    http://www.slideshare.net/juntajoe/web-content-strategy-how-to-plan-for-and-publishing-online-content-for-maximum-roi

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  • - Understand Site purpose and objectives.- Understand Business work flow and the Intended of the website.- Understand User , must understand which type of users you are targeting and creating your content for.
  • Areas of content : how to view your website content.Presenting unique content : How to promote your unique content on the homepage.Delivery channels : which type you are presenting ( ideas , advices , articles , videos , audio )
  • User interface & Information architecture : How you will group your content , how to categorize web content , What is the simplest way of navigation.- Website design : An opportunity to design a website which is made for promoting unique content to the user. Localize : What kind of language your markets speaks ? , Do you planning to operate a website in more than one language ?

Transcript

  • 1. Web Content Strategies
    How to Plan for, Create and Publish Online Content
  • 2. Index
    What does a web editor actually do ?
    What is content ?
    Why Does content matters
    Something to Notice about Web Content
    What is content That works ?
    How to create content that works ?
    Types of web content
    8 Golden Rules for developing content
  • 3. THE MOTIVATIONAL INTRODUCTION:What does a web editor actually do ?
    a web editor is the person who, “one way or another” , has the final responsibility for all of the content on a web-site.
    And content can be many things: Text, videos, and much more.
    The web editor's job is to adapt different types of content for the web.
  • 4. THE MOTIVATIONAL INTRODUCTION:What is Content ?
    What is content?
    1- Text
    2- Graphics
    3- Videos Or Flash
    4- Audio
  • 5. THE MOTIVATIONAL INTRODUCTION:Why Does Content Matters
    • It tells your story.
    • 6. It answers people’s questions.
    • 7. It inspires and entertains.
    • 8. It motivates.
    • 9. It drives decision-making.
    • 10. It manages expectations.
    • 11. It brings your brand to life.
    • 12. It builds – or breaks trust.
  • THE MOTIVATIONAL INTRODUCTION:Something to Notice about Web Content
    The content is always about what the reader needs or wants, not about the company itself.
    This is where most marketers go wrong – they want to talk about their needs/their products/their services.
    It’s all about your customer.
  • 13. THE MOTIVATIONAL INTRODUCTION:What is content That works
    “Content That Works” Does not necessarily mean content that’s fun , content that spelt right , content that’s designed prettily ……
    Content Means That the best serves the purpose of the website , the business & The most important THE USER.
  • 14. THE MOTIVATIONAL INTRODUCTION:How to create content that works ?
    The Diagram below Maps out the phases of the content creation process.
    Understand
    Plan
    Create
    Evolve
  • 15. THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?
    The pen is mightier than the sword
    1- Understand :
    It is critical to understand the purpose & the requirements of the website
    It’s the 1st step before proceeding to next step “Planning”.
  • 18. THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?
    2- Planning :
    • Areas of content
    • 19. Presenting Unique Content
    • 20. Delivery channels
    ( Idea , Advice , Article ,Video)
  • 21. THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?
    3 - Create :
    • User interface & Information architecture
    • 22. Website design
    • 23. Localize
  • THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?
    4- Evolve :
    • Update :
    People may visit your website , but they will not come back
    If
    you do not provide valuable content on a regular basis.
  • 24. THE MOTIVATIONAL INTRODUCTION:CNT. : How to create content that works ?
    • Content Flow :
  • THE MOTIVATIONAL INTRODUCTION:Types of Web Content
    There are many different types of content:
    blog content
    website content
    newsletter content
    profile content
    audio & video content
    content that makes sales
    content that gets links
    content that builds relationships
  • 25. THE MOTIVATIONAL INTRODUCTION:Types of Web Content
    1- Website content:
  • THE MOTIVATIONAL INTRODUCTION:Types of Web Content
    2- Blog Content :
    In addition to some elements
    From the website content list ,
    A Blog may also contain these
    Unique types of content :
  • THE MOTIVATIONAL INTRODUCTION:Types of Web Content
    3 – Mailing List content :
    • Confirmation E-Mail
    • 38. Confirmation Page
    • 39. Auto-Responder Message
    • 40. Email Message
  • THE MOTIVATIONAL INTRODUCTION:Types of Web Content
    4- External Content :
  • THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content
    8 Golden Rules For
    Developing Content
  • 47. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content
    1- Always Be present :
    Being Always present
    also means you’ve got towhere your customer is
  • 48. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content
    2- Provide Valuable Content
    Driving people to a website isn’t enough..
    so you’ve got more visitors,
    but what’s the next step?
    What do you want them to do?
    Every consumer thinks: “What’s in it for me?!
    “Find out what makes your audience tick”
    and use this information for your own benefit.
  • 49. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content
    3- Update often :
    People may visit your website,
    but they will not come back
    if
    you do not provide valuable content on a regular basis.
  • 50. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content
    4- Make sharing Easier :
    You can provide as much valuable content as you want,
    but if people don’t notice it (promotion comes in here!),
    or do not have the possibility to share, it will not spread.
  • 51. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content
    5- Participate :
    • Conversations! Do you leave your own party when guests arrive?
    • 52. Find topics that interest you, and engage (express opinions, be helpful..)
    • 53. Provide links to your community, website,
    ... to get the readers back to your site
  • 54. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content
    6- Encourage co-creation
    Encourage the reuse and remix of your content and ideas.
  • 55. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content
    7- Reward Loyalty
    Reward your most loyal customers:
    those who act as brand ambassadors, help others or are the most active.
  • 56. THE MOTIVATIONAL INTRODUCTION:8 Golden rules for developing web content
    8- innovate
    Never stand still...
    Keep up with the latest technologies and developments,
    and just think how these can help you further your business
    or better fulfill the needs of your customer.
  • 57. The End
    Web Content Strategies
    How to Plan for, Create and Publish Online Content
    Created By : Moustafamaged
    Webmaster
    N2VRC