Web 2.0 and you

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

12 comments

Comments 1 - 10 of 12 previous next Post a comment

  • + voidaq Sam Lynx 2 months ago
    wooo makes you creative thanks 4 sharing http://crosscountryrunningshoes.blogspot.com/
  • + pises pises 2 months ago
    Web 2.0 and you
  • + guest2d554735 Selcuk Koc 2 months ago
    Very nice presentation! thank you

    http://www.der-prepaid-vergleich.de
  • + jamesneo jamesneo 11 months ago
    web 2.0 is really great. It provides a great opportunity for website design, seo and ecommerce . Really a great slide i ever seen .
  • + guest2e123c1 guest2e123c1 11 months ago
    Can you share something on Web 3.0
  • + guest22e209 guest22e209 2 years ago
    You can also try Manymoon, it’s free:

    http://www.manymoon.com

    With Manymoon you can:
    * Managed private and shared To Do Lists and Projects.
    * Works with clients, co-workers and partners...anyone with an email address!
    * Upload documents and add them to tasks and projects.
    * Integrate with Google Docs and Google Calendar.
    * Twitter-like feature to let people know what you are working on.
    * Automatically convert emails into tasks.
    * Its coined the facebook for work
  • + haveaword Tanveer Iqbal 2 years ago
    Nice guide and informative show thanks for sharing
  • + Lilit.P Armenuhi Ivanyan 2 years ago
    Very informative slide, thank You
  • + yekula yekula 2 years ago
    hey thomas,
    great work.. very much useful for the people like me and make other understand what is web 2.0. could you share the presentation.
  • + achmatim Achmad Solichin 2 years ago
    thanks for the presentation, its very usefull for me. May i get the file?

Comments 1 - 10 of 12 previous next

Post a comment
Embed Video
Edit your comment Cancel

219 Favorites & 7 Groups

Web 2.0 and you - Presentation Transcript

  1. Ian Thomas Director Microsoft Digital Advertising Solutions
    • What is Web 2.0, anyway?
    • What does it mean for Microsoft customers?
    • What does it mean for marketers?
    • What does it mean for you ?
  2. AJAX Mash-ups SOAP Tags Blogosphere The Long Tail Buzz WOM Adsense Cloud Meme Folksonomy
  3. I’ve just put this great mash-up on my vlog. It uses SOAP and AJAX to overlay pet food shops on a Google Map. Now I just need to get some good WOM and generate a buzz in the blogosphere and I can tap into that long tail – not to mention the AdSense revenues!
  4. A bubble?
    • A change in the shape of the web
    • A confluence of a number of trends:
      • Participation
      • Personalization & collaboration
      • Democratization of market access
      • Richer online apps
  5. Publisher/retailer (powerful, magnanimous) Consumers (humble, grateful)
  6. Publisher/retailer (becoming slightly nervous) Consumers (sharing information, more demanding)
  7. Intermediaries (brokers, networks, search engines) Users (empowered, interacting, creating) Publishers (confused, humbled) Retailers (eager, a bit desperate)
  8.  
    • From consumer to creator
    • From push to pull
    • From a few big advertisers to lots of little ones
  9.  
    • From the desktop to the cloud
    • Enterprises
      • Want to move LOB & productivity apps from the desktop to the ‘cloud’
      • Don’t want to lose the functionality they enjoy in Office
    • SMEs
      • Need a radically different way to buy desktop productivity (Office Live)
      • Google AFYD, 37signals etc real competitors here
    • Consumers
      • Are looking for a ‘place to live’ online
      • Xbox Live is MS’s standout example
    • Users are part of the communications process, not just at the end of it
    • Many consumers are becoming vendors themselves:
      • Of stuff (eBay, Amazon)
      • Of media (bloggers, MySpace)
    • Hooking into the zeitgeist is key
    • Opinion-formers are popping up in more unexpected places
      • Bloggers in particular
    • Border between advertising & PR is blurring
      • New field of ‘PR about advertising’
  10.  
  11.  
  12.  
  13.  
  14.  
    • Web 2.0/online marketing:
      • www.micropersuasion.com
      • www.liesdamnedlies.com (my blog)
      • www.thelongtail.com
      • www.gladwell.com/tippingpoint
      • sethgodin.typepad.com
    • Microsoft-related blogs:
      • microsoft.blognewschannel.com
      • bink.nu
    • [email_address]

+ thomaidthomaid, 4 years ago

custom

36952 views, 219 favs, 87 embeds more stats

A presentation (originally delivered to McCann Eric more

More info about this presentation

© All Rights Reserved

  • Total Views 36952
    • 36270 on SlideShare
    • 682 from embeds
  • Comments 12
  • Favorites 219
  • Downloads 0
Most viewed embeds
  • 344 views on http://www.evangelism.ru
  • 44 views on http://www.jomarhilario.com
  • 27 views on http://web2consult.com
  • 21 views on http://totalweb2.blogspot.com
  • 16 views on http://www.hotmonitor.org

more

All embeds
  • 344 views on http://www.evangelism.ru
  • 44 views on http://www.jomarhilario.com
  • 27 views on http://web2consult.com
  • 21 views on http://totalweb2.blogspot.com
  • 16 views on http://www.hotmonitor.org
  • 16 views on http://show.zoho.com
  • 15 views on http://www.aulavirtualcg.com
  • 13 views on http://www.liesdamnedlies.com
  • 9 views on http://web2consultant.com
  • 8 views on http://www.a4uexpo.com
  • 7 views on http://honeytech.wordpress.com
  • 7 views on http://tulgaa.delhii.net
  • 7 views on http://cosecheliberano.blogspot.com
  • 7 views on http://humbroll.com
  • 6 views on http://sabrinahanser.wordpress.com
  • 6 views on http://hr20.fpt20.com
  • 5 views on http://blogs.msdn.com
  • 4 views on http://fredipoobus.blogspot.com
  • 4 views on http://altealab.blogspot.com
  • 4 views on http://sandiadams.wordpress.com
  • 4 views on http://lasttwist.wordpress.com
  • 4 views on http://www.pedagogicke.org
  • 4 views on http://www.wizpp.com
  • 4 views on http://www.suesutcliffe.com
  • 4 views on http://wildfire.gigya.com
  • 3 views on http://brandfaqs.blogspot.com
  • 3 views on http://itviewpoint.com
  • 3 views on http://192.168.1.38:3000
  • 3 views on http://www.humbroll.com
  • 3 views on http://kasekas.blogspot.com
  • 3 views on http://ajaysartape.com
  • 3 views on http://loop.bg
  • 2 views on http://joosepblog.blogspot.com
  • 2 views on http://www.justinfenwick.net
  • 2 views on https://show.zoho.com
  • 2 views on http://localhost:3000
  • 2 views on http://www.filescon.com
  • 2 views on http://www.moodle-france.com
  • 2 views on http://www.knowband.com
  • 2 views on http://aroblogger.blogspot.com
  • 2 views on http://aprendnet.blogspot.com
  • 2 views on http://warrick.edublogs.org
  • 2 views on file://
  • 2 views on http://etech.top-ix.org
  • 2 views on http://humanet.wordpress.com
  • 2 views on http://www.bligoo.com
  • 2 views on http://rajupath.blogspot.com
  • 2 views on http://weblogvanjos.wordpress.com
  • 1 views on http://guayaquilonline.blogspot.com
  • 1 views on http://www.foldier.com
  • 1 views on http://www.milanda.eu
  • 1 views on http://planta22.blogspot.com
  • 1 views on http://www.oplahol.com
  • 1 views on http://static.slideshare.net.s3.amazonaws.com
  • 1 views on http://bookodiseo.blogspot.com
  • 1 views on http://www.robertmeeger.net
  • 1 views on http://46hi.dk
  • 1 views on http://www.guadalinfo.es
  • 1 views on http://new_gnmd
  • 1 views on http://socialmedia.7412420766.blitzclients.com
  • 1 views on http://vistasuerteyalrojo.blogspot.com
  • 1 views on http://web20-rony.blogspot.com
  • 1 views on http://villach.wikispaces.com
  • 1 views on http://salomonherrera.blogspot.com
  • 1 views on http://funkykaraoke.blogspot.com
  • 1 views on http://www.socialmedia.biz
  • 1 views on http://08claudia.wikispaces.com
  • 1 views on http://embracingtheedge.pbwiki.com
  • 1 views on http://www.telejet-garrotxa.cat
  • 1 views on http://208.96.55.108
  • 1 views on http://www.leadershipcenter.ro
  • 1 views on http://www.blogfieber.de
  • 1 views on http://hcca-act.blogspot.com
  • 1 views on http://channy.creation.net
  • 1 views on http://blogcattedra.blogspot.com
  • 1 views on http://medialne.etrend.sk
  • 1 views on http://kalapea1.blogspot.com
  • 1 views on http://www.peabirus.com.br
  • 1 views on http://kittykattykathi.wikispaces.com
  • 1 views on http://duepuntozero.top-ix.org
  • 1 views on http://joshab.wordpress.com
  • 1 views on http://jansblog.wordpress.com
  • 1 views on http://strobbescoop.blogspot.com
  • 1 views on http://rbsnews.tumblr.com
  • 1 views on http://lj-toys.com
  • 1 views on http://hrdcarsem.blogspot.com
  • 1 views on http://testdrive.openserver.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories