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A presentation (originally delivered to McCann Erickson London) about the business implications of Web 2.0, and its impact for marketers and Microsoft customers

A presentation (originally delivered to McCann Erickson London) about the business implications of Web 2.0, and its impact for marketers and Microsoft customers

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  • Thanks for sharing such an amazing explanation through nicely built presentation. I have two websites: http://www.stage2pilotage.com/ and http://www.offres-internet-haut-debit.com/ that I wish to embed this slide into them. I hope you don’t mind. Thanks.
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  • Good informative feed, should be great start for people new to internet marketing, thanks for taking the time to make this.

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  • wooo makes you creative thanks 4 sharing http://crosscountryrunningshoes.blogspot.com/
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  • Web 2.0 and you
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  • Very nice presentation! thank you

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Web 2.0 and you Web 2.0 and you Presentation Transcript

  • Ian Thomas Director Microsoft Digital Advertising Solutions
    • What is Web 2.0, anyway?
    • What does it mean for Microsoft customers?
    • What does it mean for marketers?
    • What does it mean for you ?
  • AJAX Mash-ups SOAP Tags Blogosphere The Long Tail Buzz WOM Adsense Cloud Meme Folksonomy View slide
  • I’ve just put this great mash-up on my vlog. It uses SOAP and AJAX to overlay pet food shops on a Google Map. Now I just need to get some good WOM and generate a buzz in the blogosphere and I can tap into that long tail – not to mention the AdSense revenues! View slide
  • A bubble?
    • A change in the shape of the web
    • A confluence of a number of trends:
      • Participation
      • Personalization & collaboration
      • Democratization of market access
      • Richer online apps
  • Publisher/retailer (powerful, magnanimous) Consumers (humble, grateful)
  • Publisher/retailer (becoming slightly nervous) Consumers (sharing information, more demanding)
  • Intermediaries (brokers, networks, search engines) Users (empowered, interacting, creating) Publishers (confused, humbled) Retailers (eager, a bit desperate)
  •  
    • From consumer to creator
    • From push to pull
    • From a few big advertisers to lots of little ones
  •  
    • From the desktop to the cloud
    • Enterprises
      • Want to move LOB & productivity apps from the desktop to the ‘cloud’
      • Don’t want to lose the functionality they enjoy in Office
    • SMEs
      • Need a radically different way to buy desktop productivity (Office Live)
      • Google AFYD, 37signals etc real competitors here
    • Consumers
      • Are looking for a ‘place to live’ online
      • Xbox Live is MS’s standout example
    • Users are part of the communications process, not just at the end of it
    • Many consumers are becoming vendors themselves:
      • Of stuff (eBay, Amazon)
      • Of media (bloggers, MySpace)
    • Hooking into the zeitgeist is key
    • Opinion-formers are popping up in more unexpected places
      • Bloggers in particular
    • Border between advertising & PR is blurring
      • New field of ‘PR about advertising’
  •  
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    • Web 2.0/online marketing:
      • www.micropersuasion.com
      • www.liesdamnedlies.com (my blog)
      • www.thelongtail.com
      • www.gladwell.com/tippingpoint
      • sethgodin.typepad.com
    • Microsoft-related blogs:
      • microsoft.blognewschannel.com
      • bink.nu
    • [email_address]