Ideas for Effective Stand-alone Presentations

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What should you do when you don’t get to deliver your presentation, it just gets sent by e-mail? How can you make this type of presentation effective? In this presentation, I share seven ideas for making stand-alone presentations effective.

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Ideas for Effective Stand-alone Presentations

  1. 1. Ideas forstand-alonepresentations By Dave Paradi
  2. 2. How can yourpresentation beeffective whenyou don’t get topresent it?
  3. 3. The viewer only receives it as anattachment in their e-mail
  4. 4. They don’t getto hear howyou wouldexplain eachslide
  5. 5. Let’s learn 7ideas from themost successfulstand-alonepresentations
  6. 6. Who says these are the beststand-alone presentations?
  7. 7. People like you.On slideshare.net,the most popularpresentationsharing website.
  8. 8. slideshare runs contests forstand-alone presentationsthat attract the bestpresentation designers and they are owned by Linkedin, so they know about business people
  9. 9. So what can welearn from thesetop presentations?
  10. 10. Here are the 7 ideas we will learn:1. Only include the essentials2. Give them a roadmap3. Use title slides for each main point4. Recap the key points at the end5. Use large visuals with explanations6. Use narration slides7. Build your points
  11. 11. Only include theessentials
  12. 12. FilterFilter all your points down to the essential ones. You can’t tell them everything.
  13. 13. This is emotional. You won’twant to leave some points out. But you have to.
  14. 14. First point Second point Third point Fact for proof Graph Diagram Example Quote Photo Numbered listCreate an outline so you knowthe message flows well.
  15. 15. Give them aroadmap
  16. 16. Near the start, give the viewer an idea of what you will cover. It manages their expectations.
  17. 17. One easy way is to list your pointsagenda style like I did
  18. 18. Here are the 7 ideas we will learn:1. Only include the essentials2. Give them a roadmap3. Use title slides for each main point4. Recap the key points at the end5. Use large visuals with explanations6. Use narration slides7. Build your points Use this as a section intro slide if you want to
  19. 19. Use title slidesfor each mainpoint (like this!)
  20. 20. The viewer can’t hear your verbaltransition between points. Use a title slide to let them know you are moving to the next point.
  21. 21. Have a consistent look so they recognize it each time
  22. 22. Recap the keypoints at the end
  23. 23. People don’ttake noteswhile viewing astand-alonepresentation
  24. 24. They experience a stand-alonepresentation like they would adocument They only read it
  25. 25. The viewer won’tremembereverything ontheir own. Givethem a summaryso theyremember. (don’t worry, you’ll get one later)
  26. 26. Use large visualswithexplanations
  27. 27. A presentation should be visual. Ifyou have no visuals, send them a Word document instead
  28. 28. Photo © Dave Paradi 2010 The viewer can’t see smallvisuals very well because their screen is small
  29. 29. Now it makes an impact! Photo © Dave Paradi 2010
  30. 30. The same goes fordiagrams or charts Make them large
  31. 31. like this Yes Formal Bid Process Is value Yes over $20,000? Is value Formal over No Quotation $1,000? Process Informal No Process
  32. 32. or this 50 40 Average 30 transactions per day 20 10 0 Hunting Drivers Property General license license transfer inquiry
  33. 33. You’ve heard the phrase:“a picture speaks athousand words” How do you make sure your visual is speaking the words you want the viewer to hear?
  34. 34. By adding explanatory text thatensures they get the point you want them to understand
  35. 35. There are many points you couldinterpret from this graph 30 25 20 15 10 5 0 West Central East
  36. 36. Sales in Central region higher despite smaller market and less staff 30 25 20 15 10 5 0 West Central EastNow they know what the point is
  37. 37. Use narrationslides
  38. 38. Not every point can be made with a visual (sorry presentation designers)
  39. 39. Use slides withtext as a narratorfor the viewer
  40. 40. Make the text visually interesting Font color Text position and alignment Font size: small or Large
  41. 41. Don’t put a transcript on the slide.Just the key narrative to keep the story moving forward.
  42. 42. Build your points
  43. 43. A stand-alone presentationtypically has two to five times the number of slides as an in-person presentation
  44. 44. Each slide is a keyphrase or point youwould shareBreak them up to keepthe audienceinterested
  45. 45. Build visuals piece bypiece in order to keep the viewer focused (like these next slides)
  46. 46. Company A is in the established mid-range position $245 Competitor A Competitor B Competitor C Our Company
  47. 47. Company B claims the premiumposition and highest price $267 $245 Competitor A Competitor B Competitor C Our Company
  48. 48. Company C claims they are the lowprice leader (but they aren’t) $267 $245 $223 Competitor A Competitor B Competitor C Our Company
  49. 49. We have the lowest average price inthis market $267 $245 $223 $199 Competitor A Competitor B Competitor C Our Company
  50. 50. See how the building of information keeps your attentionYou can build information in two ways
  51. 51. Option 1: Each build is a new slideWorks well when It is more workslides are viewed as because you createimages or PDF file more slides 
  52. 52. Option 2: Use PowerPoint animation Less work: one slide can have many builds If they view it in edit mode, they won’t see any builds 
  53. 53. Save as a PowerPoint Show (PPSX)Opens automatically in Slide Show modefull screen and animation works as they advance
  54. 54. Creating a stand-alone presentation cantake some work – but it is worth it if ithelps make the sale
  55. 55. So let’s recap what we learned
  56. 56. Use these ideas to create stand-alonepresentations that stand out:1. Only include the essentials2. Give them a roadmap3. Use title slides for each main point4. Recap the key points at the end5. Use large visuals with explanations6. Use narration slides7. Build your points
  57. 57. If you would like me to help yourteam create more effectivepresentations, get in touch: P: 905-510-4911 E: Dave@ThinkOutsideTheSlide.com W: www.ThinkOutsideTheSlide.com

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