Converting your written content to a SlideShare deck

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As a professional who is using written content to market your products or services, you probably have many articles, special reports, and white papers. How can you take the content you have already …

As a professional who is using written content to market your products or services, you probably have many articles, special reports, and white papers. How can you take the content you have already created and convert it to take advantage of the SlideShare platform? Do you need to hire a designer? No. You can do it yourself. In this deck, presentation expert Dave Paradi partners with copyblogger to walk you through the process for converting written content into a SlideShare deck.

This deck is based on an article by Dave published by copyblogger on June 12, 2014.

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  • 1. Converting your written content to SlideShare By Dave Paradi of partnering with
  • 2. At the recent Authority 2014 conference, a lot of attendees and speakers talked about the great opportunity to convert written content to SlideShare
  • 3. As a presentation expert, I saw this need, and decided to offer some ideas on how marketing experts can convert their existing written content to the visual format of SlideShare. Dave Paradi Author of seven books, four Kindle ebooks. One of thirteen people in North America recognized by Microsoft with the PowerPoint Most Valuable Professional Award.
  • 4. Here’s what this deck covers: A A What is the same A B What is different Planning the slides Creating the slides Testing the deck
  • 5. A A What is the same in written content and a SlideShare deck
  • 6. They both have a story structure There needs to be a flow through the deck, just like there is a flow through the written piece
  • 7. They both have sections Written content uses sub-headings to denote the sections. A SlideShare deck uses section header slides to denote each section of the deck.
  • 8. They both have calls to action Start sending me tips! The calls to action can be shapes, like buttons, text, or images. Click here to read the detailed data sheet Click on the book cover to purchase
  • 9. They both need to be consistent with your brand identity Colors Fonts Logos Brand voice
  • 10. A B What is different between written content and a SlideShare deck
  • 11. Primarily visual Written piece SlideShare deck
  • 12. Restricted fonts in PowerPoint format SlideShare recommends you save your presentation as a PDF file so that fonts are preserved. You can easily do this from PowerPoint. If you upload a PowerPoint file, you are restricted in the fonts you can use. SlideShare does not support a wide variety of fonts in PowerPoint format files.
  • 13. 50%of the words in your written piece, or fewer. This is a visual, not text medium. You will still have text to enhance the visuals, but not as much as the written piece.
  • 14. 2-5xthe number of slides you would usually create for a typical presentation
  • 15. Plan your slides based on the written piece
  • 16. Create a hierarchical outline of the content using sticky notes on a wall, whiteboard, or table. Write down what that slide will say to move the story along. What is the same Story structure What is different Sections (like sub-heads) Primarily visual medium Font restrictions if using PPt format Plan the slides Hierarchical outline Select best visual for the message
  • 17. You can also create the outline in Word. Use a landscape page and a table to organize the outline.
  • 18. Graphs show numeric data 67 54 52 49 Product A Product B Product C Product D Product A has greater tensile strength than competing products psi required to cause product failure in lab tests
  • 19. Diagrams show processes Invoice entered in system Invoice sent to manager for approval Invoice sent to VP for approval Invoice returned to AP Dept. Approval entered into system
  • 20. Timelines show when things happen Jan Feb Mar Apr May June 1 RFP sent to vendors 15 RFP response due back 31 Vendor selected 15 Project initiated 31 First version available for testing 30 Testing complete
  • 21. Make a conscious choice of the visual. The visuals in a SlideShare deck are important. You don’t need to hire a designer to select visuals. You can do it yourself. No matter what your background. I have a Chemical Engineering degree and an MBA – no design background at all. I figured out a way that anyone can select a visual based on the message they want to communicate. I call it What Visual To Use and you can learn more about it in this SlideShare deck.
  • 22. Creating your slides
  • 23. What tool should you use? There is no one tool that is significantly better than the others. As long as you can save the deck to a format that SlideShare supports, you will be fine. If you are already familiar with PowerPoint, just use that.
  • 24. There are four types of slides you will likely use in your SlideShare deck: Title slide Organization slides Narration slides Visuals Let’s look at each of these individually …
  • 25. The title slide is the thumbnail that people will first see on SlideShare or wherever your deck is embedded. Make it noticeable. Large enough font so it can be read on a mobile device Large visual that is easy to understand
  • 26. Organization slides help the viewer know where they are going at the start and where they are during viewing. Agenda style slide at start gives the roadmap Section header slides announce a new section
  • 27. Narration slides help move the viewer through the story. Not every slide must be visual. Text slides are OK too. Write narration slides in your brand voice so the viewer hears you when they read it.
  • 28. Most of your slides will be visuals. Make the visual large so it is easy to see on a mobile device and it makes an impact. vs.
  • 29. Direct the viewer’s attention in a visual by using a callout. Like the one above. It makes sure the viewer understands the message we want them to understand.
  • 30. Building a visual piece by piece is a good way to keep viewer interest. In PowerPoint you can do this with the animation feature. But SlideShare doesn’t support animation sequences. So you have to create multiple slides to end up with the same effect. Like this …
  • 31. How to decide what speed of internet service you need Do you regularly watch videos or listen to audio online? Do you use an online backup service? Level 1 service No No
  • 32. How to decide what speed of internet service you need Do you regularly watch videos or listen to audio online? Do you use an online backup service? Level 1 service Level 2 service No No Yes
  • 33. How to decide what speed of internet service you need Do you regularly watch videos or listen to audio online? Do you use an online backup service? Do you watch videos more than twice per week? Level 1 service Level 2 service No Yes No Yes
  • 34. How to decide what speed of internet service you need Do you regularly watch videos or listen to audio online? Do you use an online backup service? Do you watch videos more than twice per week? Level 1 service Level 2 service Level 3 service No Yes No Yes No
  • 35. How to decide what speed of internet service you need Do you regularly watch videos or listen to audio online? Do you use an online backup service? Do you watch videos more than twice per week? Level 1 service Level 2 service Level 3 service Level 4 service No Yes No Yes Yes No
  • 36. If you are using an image, like a screen capture, where there is one area you want the viewer to focus on, you can use a zoom in sequence of slides. Start with the full screen capture, then use a shape to show the viewer where on the image you want them to focus. Finish with a larger view of just that one area of the image. Like this …
  • 37. To access Member content, go to the copyblogger.com home page
  • 38. In the top right side of the page
  • 39. Click on the Member Home link to login Click on this link to login
  • 40. Decide which slides you want to have calls to action on. Earlier you learned you can use any object or text as a call to action (CTA) link. SlideShare converts PowerPoint website hyperlinks to active links in your SlideShare deck. That means you can put CTAs anywhere in your deck. Because the hyperlink is a regular URL, you can use a URL that tracks the clicks, such as a Google Analytics campaign code.
  • 41. You can use a unique code for each link in the deck. You see which link the viewer clicked on if you have multiple links to the same destination.
  • 42. Click the image above to read a great article by Joanna Wiebe on making your call-to-action buttons better
  • 43. Never added a website hyperlink in PowerPoint? Here’s how you do it. Select any shape, text, or image you want to add the hyperlink to On the tab, click the button
  • 44. 1. Select the Existing File or Web Page category 2. Enter the full URL of the link, including tracking code 3. Click OK
  • 45. Testing your deck
  • 46. You can simulate viewing on SlideShare using the PowerPoint Show file format A PowerPoint Show file opens directly in Slide Show mode, so you can email the file to others and get their input.
  • 47. Spelling and grammar of all text The visuals look good on different devices (view the PPSX file on mobile devices) Any builds across slides The message flows smoothly from start to finish Before you upload your deck to SlideShare, test the following:
  • 48. The fonts did not get substituted The text aligns properly The visuals look correct on all devices After you upload your deck to SlideShare, check the following: If you find any issues, correct them and re- upload the deck to SlideShare.
  • 49. Distribute your SlideShare Social media like Twitter and LinkedIn Email Embed in your website
  • 50. Embed using the iframe code Use the iframe code that SlideShare gives you for embedding instead of the WordPress shortcode. This will ensure views get correctly counted in the SlideShare stats. Use this code to embed in your website
  • 51. Watch page load times Monitor the page load time after embedding a SlideShare deck. The embed can sometimes increase the load time because the page now loads images of each slide from the SlideShare servers.
  • 52. You can do this! You don’t need to be a designer & You don’t need special software You can follow the process in this deck and convert your written content into SlideShare decks
  • 53. 1. Select the written content you want to convert to SlideShare 2. Plan the slides that will cover the key messages from the written piece 3. Create the slides 4. Test the slides 5. Save as a PDF file 6. Upload to SlideShare 7. Make sure it looks correct on SlideShare 8. Share the SlideShare deck Here are the steps to follow:
  • 54. SlideShare FAQ & support site Article on Buffer blog by Kevan Lee Article on Kissmetrics by Mauro D’Andrea Article on Social Media Examiner by David Waring Other good information on using SlideShare: (Yes, those links are live and will take you to the articles.)
  • 55. Add your thoughts to the discussion on LinkedIn If you are a member of the Authority community on Copyblogger, join me for a webinar on June 27 Read the article this deck is based on Check out my website for more resources on creating effective PowerPoint presentations All logos and product names are trademarks or copyrights of the respective companies. This work is not endorsed by any of these companies. ©2014 Dave Paradi What to do next: