0
Converting your written
content to SlideShare
By Dave Paradi of partnering with
At the recent Authority 2014
conference, a lot of attendees and
speakers talked about the great
opportunity to convert wri...
As a presentation expert,
I saw this need, and
decided to offer some
ideas on how marketing
experts can convert their
exis...
Here’s what this deck covers:
A A What is the same
A B What is different
Planning the slides
Creating the slides
Testing t...
A A
What is the same in
written content and a
SlideShare deck
They both have a story structure
There needs to be a flow through the deck, just like
there is a flow through the written ...
They both have sections
Written content uses
sub-headings to denote
the sections.
A SlideShare deck uses
section header sl...
They both have calls to action
Start sending
me tips!
The calls to action can be shapes, like buttons,
text, or images.
Cl...
They both need to be consistent with your
brand identity
Colors
Fonts
Logos
Brand voice
A B
What is different between
written content and a
SlideShare deck
Primarily visual
Written piece
SlideShare deck
Restricted fonts in PowerPoint format
SlideShare recommends you
save your presentation as a PDF
file so that fonts are pre...
50%of the words in your written piece, or fewer.
This is a visual, not text medium. You will
still have text to enhance th...
2-5xthe number of slides you would usually
create for a typical presentation
Plan your slides based on
the written piece
Create a hierarchical outline of the content
using sticky notes on a wall, whiteboard, or
table. Write down what that slid...
You can also create the outline in Word. Use a
landscape page and a table to organize the
outline.
Graphs show numeric data
67
54 52 49
Product A Product B Product C Product D
Product A has greater
tensile strength than
c...
Diagrams show processes
Invoice
entered in
system
Invoice sent
to manager
for approval
Invoice sent
to VP for
approval
Inv...
Timelines show when things happen
Jan Feb Mar Apr May June
1
RFP sent
to vendors 15
RFP
response
due back
31
Vendor
select...
Make a conscious choice of the visual. The
visuals in a SlideShare deck are important. You
don’t need to hire a designer t...
Creating your slides
What tool should you use? There is no one tool
that is significantly better than the others. As
long as you can save the d...
There are four types of slides you will likely use
in your SlideShare deck:
Title slide
Organization slides
Narration slid...
The title slide is the thumbnail that people will
first see on SlideShare or wherever your deck is
embedded. Make it notic...
Organization slides help the viewer know where
they are going at the start and where they are
during viewing.
Agenda style...
Narration slides help move the viewer through
the story.
Not every slide must be visual.
Text slides are OK too.
Write nar...
Most of your slides will be visuals. Make the
visual large so it is easy to see on a mobile
device and it makes an impact....
Direct the viewer’s attention in a visual by using
a callout. Like the one above. It makes sure the
viewer understands the...
Building a visual piece by piece is a good way
to keep viewer interest.
In PowerPoint you can do this with the
animation f...
How to decide what speed of internet
service you need
Do you
regularly
watch videos
or listen to
audio online?
Do you use ...
How to decide what speed of internet
service you need
Do you
regularly
watch videos
or listen to
audio online?
Do you use ...
How to decide what speed of internet
service you need
Do you
regularly
watch videos
or listen to
audio online?
Do you use ...
How to decide what speed of internet
service you need
Do you
regularly
watch videos
or listen to
audio online?
Do you use ...
How to decide what speed of internet
service you need
Do you
regularly
watch videos
or listen to
audio online?
Do you use ...
If you are using an image, like a screen capture,
where there is one area you want the viewer to
focus on, you can use a z...
To access Member content, go to the
copyblogger.com home page
In the top right side of the page
Click on the Member Home link to login
Click on this link to
login
Decide which slides you want to have calls to
action on. Earlier you learned you can use any
object or text as a call to a...
You can use a unique code for each link in the
deck. You see which link the viewer clicked on if
you have multiple links t...
Click the image above to read a great article by
Joanna Wiebe on making your call-to-action
buttons better
Never added a website hyperlink in
PowerPoint? Here’s how you do it.
Select any shape, text, or image you want to
add the ...
1. Select the
Existing File or
Web Page
category
2. Enter the full
URL of the link,
including tracking
code
3. Click OK
Testing your deck
You can simulate viewing on SlideShare
using the PowerPoint Show file format
A PowerPoint Show file opens directly in Slid...
Spelling and grammar of all text
The visuals look good on different
devices (view the PPSX file on mobile
devices)
Any bui...
The fonts did not get substituted
The text aligns properly
The visuals look correct on all devices
After you upload your d...
Distribute your SlideShare
Social media like Twitter and LinkedIn
Email
Embed in your website
Embed using the iframe code
Use the iframe code that SlideShare gives you
for embedding instead of the WordPress
shortcode...
Watch page load times
Monitor the page load time after embedding a
SlideShare deck. The embed can sometimes
increase the l...
You can do this!
You don’t need to be a designer
&
You don’t need special software
You can follow the process in this
deck...
1. Select the written content you want to
convert to SlideShare
2. Plan the slides that will cover the key
messages from t...
SlideShare FAQ & support site
Article on Buffer blog by Kevan Lee
Article on Kissmetrics by Mauro D’Andrea
Article on Soci...
Add your thoughts to the discussion on
LinkedIn
If you are a member of the Authority
community on Copyblogger, join me for...
Converting your written content to a SlideShare deck
Upcoming SlideShare
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Converting your written content to a SlideShare deck

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As a professional who is using written content to market your products or services, you probably have many articles, special reports, and white papers. How can you take the content you have already created and convert it to take advantage of the SlideShare platform? Do you need to hire a designer? No. You can do it yourself. In this deck, presentation expert Dave Paradi partners with copyblogger to walk you through the process for converting written content into a SlideShare deck.

This deck is based on an article by Dave published by copyblogger on June 12, 2014.

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Transcript of "Converting your written content to a SlideShare deck"

  1. 1. Converting your written content to SlideShare By Dave Paradi of partnering with
  2. 2. At the recent Authority 2014 conference, a lot of attendees and speakers talked about the great opportunity to convert written content to SlideShare
  3. 3. As a presentation expert, I saw this need, and decided to offer some ideas on how marketing experts can convert their existing written content to the visual format of SlideShare. Dave Paradi Author of seven books, four Kindle ebooks. One of thirteen people in North America recognized by Microsoft with the PowerPoint Most Valuable Professional Award.
  4. 4. Here’s what this deck covers: A A What is the same A B What is different Planning the slides Creating the slides Testing the deck
  5. 5. A A What is the same in written content and a SlideShare deck
  6. 6. They both have a story structure There needs to be a flow through the deck, just like there is a flow through the written piece
  7. 7. They both have sections Written content uses sub-headings to denote the sections. A SlideShare deck uses section header slides to denote each section of the deck.
  8. 8. They both have calls to action Start sending me tips! The calls to action can be shapes, like buttons, text, or images. Click here to read the detailed data sheet Click on the book cover to purchase
  9. 9. They both need to be consistent with your brand identity Colors Fonts Logos Brand voice
  10. 10. A B What is different between written content and a SlideShare deck
  11. 11. Primarily visual Written piece SlideShare deck
  12. 12. Restricted fonts in PowerPoint format SlideShare recommends you save your presentation as a PDF file so that fonts are preserved. You can easily do this from PowerPoint. If you upload a PowerPoint file, you are restricted in the fonts you can use. SlideShare does not support a wide variety of fonts in PowerPoint format files.
  13. 13. 50%of the words in your written piece, or fewer. This is a visual, not text medium. You will still have text to enhance the visuals, but not as much as the written piece.
  14. 14. 2-5xthe number of slides you would usually create for a typical presentation
  15. 15. Plan your slides based on the written piece
  16. 16. Create a hierarchical outline of the content using sticky notes on a wall, whiteboard, or table. Write down what that slide will say to move the story along. What is the same Story structure What is different Sections (like sub-heads) Primarily visual medium Font restrictions if using PPt format Plan the slides Hierarchical outline Select best visual for the message
  17. 17. You can also create the outline in Word. Use a landscape page and a table to organize the outline.
  18. 18. Graphs show numeric data 67 54 52 49 Product A Product B Product C Product D Product A has greater tensile strength than competing products psi required to cause product failure in lab tests
  19. 19. Diagrams show processes Invoice entered in system Invoice sent to manager for approval Invoice sent to VP for approval Invoice returned to AP Dept. Approval entered into system
  20. 20. Timelines show when things happen Jan Feb Mar Apr May June 1 RFP sent to vendors 15 RFP response due back 31 Vendor selected 15 Project initiated 31 First version available for testing 30 Testing complete
  21. 21. Make a conscious choice of the visual. The visuals in a SlideShare deck are important. You don’t need to hire a designer to select visuals. You can do it yourself. No matter what your background. I have a Chemical Engineering degree and an MBA – no design background at all. I figured out a way that anyone can select a visual based on the message they want to communicate. I call it What Visual To Use and you can learn more about it in this SlideShare deck.
  22. 22. Creating your slides
  23. 23. What tool should you use? There is no one tool that is significantly better than the others. As long as you can save the deck to a format that SlideShare supports, you will be fine. If you are already familiar with PowerPoint, just use that.
  24. 24. There are four types of slides you will likely use in your SlideShare deck: Title slide Organization slides Narration slides Visuals Let’s look at each of these individually …
  25. 25. The title slide is the thumbnail that people will first see on SlideShare or wherever your deck is embedded. Make it noticeable. Large enough font so it can be read on a mobile device Large visual that is easy to understand
  26. 26. Organization slides help the viewer know where they are going at the start and where they are during viewing. Agenda style slide at start gives the roadmap Section header slides announce a new section
  27. 27. Narration slides help move the viewer through the story. Not every slide must be visual. Text slides are OK too. Write narration slides in your brand voice so the viewer hears you when they read it.
  28. 28. Most of your slides will be visuals. Make the visual large so it is easy to see on a mobile device and it makes an impact. vs.
  29. 29. Direct the viewer’s attention in a visual by using a callout. Like the one above. It makes sure the viewer understands the message we want them to understand.
  30. 30. Building a visual piece by piece is a good way to keep viewer interest. In PowerPoint you can do this with the animation feature. But SlideShare doesn’t support animation sequences. So you have to create multiple slides to end up with the same effect. Like this …
  31. 31. How to decide what speed of internet service you need Do you regularly watch videos or listen to audio online? Do you use an online backup service? Level 1 service No No
  32. 32. How to decide what speed of internet service you need Do you regularly watch videos or listen to audio online? Do you use an online backup service? Level 1 service Level 2 service No No Yes
  33. 33. How to decide what speed of internet service you need Do you regularly watch videos or listen to audio online? Do you use an online backup service? Do you watch videos more than twice per week? Level 1 service Level 2 service No Yes No Yes
  34. 34. How to decide what speed of internet service you need Do you regularly watch videos or listen to audio online? Do you use an online backup service? Do you watch videos more than twice per week? Level 1 service Level 2 service Level 3 service No Yes No Yes No
  35. 35. How to decide what speed of internet service you need Do you regularly watch videos or listen to audio online? Do you use an online backup service? Do you watch videos more than twice per week? Level 1 service Level 2 service Level 3 service Level 4 service No Yes No Yes Yes No
  36. 36. If you are using an image, like a screen capture, where there is one area you want the viewer to focus on, you can use a zoom in sequence of slides. Start with the full screen capture, then use a shape to show the viewer where on the image you want them to focus. Finish with a larger view of just that one area of the image. Like this …
  37. 37. To access Member content, go to the copyblogger.com home page
  38. 38. In the top right side of the page
  39. 39. Click on the Member Home link to login Click on this link to login
  40. 40. Decide which slides you want to have calls to action on. Earlier you learned you can use any object or text as a call to action (CTA) link. SlideShare converts PowerPoint website hyperlinks to active links in your SlideShare deck. That means you can put CTAs anywhere in your deck. Because the hyperlink is a regular URL, you can use a URL that tracks the clicks, such as a Google Analytics campaign code.
  41. 41. You can use a unique code for each link in the deck. You see which link the viewer clicked on if you have multiple links to the same destination.
  42. 42. Click the image above to read a great article by Joanna Wiebe on making your call-to-action buttons better
  43. 43. Never added a website hyperlink in PowerPoint? Here’s how you do it. Select any shape, text, or image you want to add the hyperlink to On the tab, click the button
  44. 44. 1. Select the Existing File or Web Page category 2. Enter the full URL of the link, including tracking code 3. Click OK
  45. 45. Testing your deck
  46. 46. You can simulate viewing on SlideShare using the PowerPoint Show file format A PowerPoint Show file opens directly in Slide Show mode, so you can email the file to others and get their input.
  47. 47. Spelling and grammar of all text The visuals look good on different devices (view the PPSX file on mobile devices) Any builds across slides The message flows smoothly from start to finish Before you upload your deck to SlideShare, test the following:
  48. 48. The fonts did not get substituted The text aligns properly The visuals look correct on all devices After you upload your deck to SlideShare, check the following: If you find any issues, correct them and re- upload the deck to SlideShare.
  49. 49. Distribute your SlideShare Social media like Twitter and LinkedIn Email Embed in your website
  50. 50. Embed using the iframe code Use the iframe code that SlideShare gives you for embedding instead of the WordPress shortcode. This will ensure views get correctly counted in the SlideShare stats. Use this code to embed in your website
  51. 51. Watch page load times Monitor the page load time after embedding a SlideShare deck. The embed can sometimes increase the load time because the page now loads images of each slide from the SlideShare servers.
  52. 52. You can do this! You don’t need to be a designer & You don’t need special software You can follow the process in this deck and convert your written content into SlideShare decks
  53. 53. 1. Select the written content you want to convert to SlideShare 2. Plan the slides that will cover the key messages from the written piece 3. Create the slides 4. Test the slides 5. Save as a PDF file 6. Upload to SlideShare 7. Make sure it looks correct on SlideShare 8. Share the SlideShare deck Here are the steps to follow:
  54. 54. SlideShare FAQ & support site Article on Buffer blog by Kevan Lee Article on Kissmetrics by Mauro D’Andrea Article on Social Media Examiner by David Waring Other good information on using SlideShare: (Yes, those links are live and will take you to the articles.)
  55. 55. Add your thoughts to the discussion on LinkedIn If you are a member of the Authority community on Copyblogger, join me for a webinar on June 27 Read the article this deck is based on Check out my website for more resources on creating effective PowerPoint presentations All logos and product names are trademarks or copyrights of the respective companies. This work is not endorsed by any of these companies. ©2014 Dave Paradi What to do next:
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