Presentation slides used by Joao Machado, Director of Mobile - Airwave, OMD

1. Become a member today!
#THINKMOBILE

2. FASTEST ADOPTION EVER?
Since 1975, 2.4 Billion Since 1946, 2.6 Billion Since 1993, 1.08 Billion
#THINKMOBILE(

3. THE SHIFT IS ON…
488
Notebooks Netbooks
210
SMARTPHONES
112
63 iPads Desktops
30
#THINKMOBILE

4. THE iPHONE EFFECT
China, January 2012
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5. THE CHANGE IN BEHAVIOR
BEFORE AFTER
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6. THE CHANGE IN BEHAVIOR
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7. THE CHANGE IN BEHAVIOR
BEFORE AFTER
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8. THE CHANGE IN BEHAVIOR
BEFORE AFTER
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9. THE CHANGE IN BEHAVIOR
BEFORE AFTER
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10. THE NEW DAYPARTING
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11. WHERE ARE THEY SPENDING THEIR TIME?
72M avg. time spent in 94M avg. time spent in
Mobile Web Apps
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12. DOES IT MAKE SENSE?
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13. WHY NO LOVE FOR MOBILE?
TIME SPENT
%
BUDGET
%
MOBILE PRINT
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14. MOBILE IS NOT A CHECK BOX
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15. WHAT TO DO IN MOBILE?
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16. THE NEXT BRIGHT SHINY OBJECT
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17. THE END OF FRUSTRATION
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18. THIS ISN’T YOUR MOTHER’S WALLET
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19. BEYOND THE PAYMENT
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20. SO WHY THE HOLD UP?
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