Your brand is comprised of every experience your prospects have with your business - from how you present yourself in person to the design of your marketing materials. No matter how great an impression you make in person, your logo, business card and other materials exist to make an impression for you when you\'re not there to sell yourself in person. This presentation talks about how to use design (and hire the right team) to make sure that your printed and web materials make just as good an impression as you do in person. Includes a handful of DIY tips for choosing the right colors and fonts for personal blogs and other projects that don\'t really require professional help.

1. How Design Can Make or Break Your Brand

2. Step One: What’s in a brand?

5. Step Two: How your image impacts your business

7. What impression do you get about these businesses?

8. What about these businesses? Peak Performance, LLC Unique Marketing Solutions ightening Rod Partners

9. Step Three: Dress for Success

13. Step 4: Hire the right team

18. Step 5: working with your design team

21. Step 6: DIY hints

28. Thanks! Any questions?