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biodesign
FUMIAKI IKENO, M.D.
Global PDP Liaison, Stanford Biodesign
Research Associate
Division of Cardiology, Stanford University
Biodesign and Cardiovascular Devices
Disclosure
I don’t have any conflict of interest in this talk.
Enough
TLA*
already!
*Technology Looking for Application
Innovation
Problem Solution
Tech Push
Needs-Driven
“If I had an hour to solve a problem, I'd spend
55 minutes thinking about the problem and 5
minutes thinking about solutions.”
Albert	
  Einstein	
  
Why	
  does	
  this	
  work?	
  
“A	
  well-­‐characterized	
  need	
  is	
  
the	
  DNA	
  of	
  a	
  great	
  inven<on”	
  
Since 2001
Paul	
  G.	
  Yock,	
  MD	
  
Program	
  Director	
  
To develop leaders in biomedical
technology innovation
Mission
Educate. Collaborate. Innovate.
Making	
  needs	
  and	
  concepts	
  
compete..	
  
2 months clinical immersion…
Clinical Immersion
•  Team “lives” in hospital and
clinics
•  Observe with fresh eyes, ask
“naïve” questions
•  Develop list of >200 needs
“If	
  I	
  had	
  asked	
  my	
  customers	
  what	
  they	
  
wanted,	
  they’d	
  have	
  said	
  a	
  faster	
  horse”	
  
The	
  need	
  was	
  to	
  get	
  from	
  point	
  A	
  to	
  point	
  
B	
  faster,	
  cheaper,	
  and	
  reliably.	
  
The key steps…
identify
invent
implement
The key steps…
identify
invent
implement
Identify =
needs
finding
needs
screening &
specification
needs finding
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
Identify =
needs
finding
needs
screening &
specification
Disease State Fundamentals
Existing Treatments Stakeholder Evaluation
Market Evaluation
Clinical Need
Need Scoping & Validation
needs finding
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
need
needs screening
and specification
need
need
need
The key steps…
identify
invent
implement
Invent =
concept
generation
concept
selection
Brainstorm solutions for the best needs
“Given enough time, sugar and caffeine,
you will invent something”
need
need
need
concept
generation
concept
concept
concept
concept
concept
concept
concept
concept
concept
Invent =
concept
generation
concept
selection
need
need
need
concept
generation
concept
concept
concept
concept
concept
concept
concept
concept
concept
• intellectual prop
• regulatory
• reimbursement
• business model
concept
selection
FINAL
CONCEPT
concept
concept
concept
concept
concept
concept
concept
concept
concept
concept
generation
program
launch
x
x
x
x
x
x
x
x
concept
selection
need
need
need
need
need
need
need
need
need
need
need
need
need
need
The whole picture:
needs
finding
need
need
need
needs
screening &
specification
concept
selection
concept
generation
needs
finding
needs
screening &
specification
identifyinvent
You should understand:
1.1
Strategic Focus
1.2 Observation
& Problem
Identification
1.3
Need Statement
Development
2.1
Disease State
Fundamentals
2.2
Treatment
Options
2.3
Stakeholder
Analysis
2.4
Market
Analysis
2.5
Needs
Filtering
4.6
Final Concept
Selection
1. NEEDS FINDING
3. CONCEPT GENERATION
5. DEVELOPMENT STRATEGY & PLANNING
5.1
IP Strategy
5.3
Clinical Strategy
5.6
Reimbursement
Strategy
5.5 Quality &
Process
Management
5.2
R&D Strategy
6. INTEGRATION
5.8
Sales &
Distribution
Strategy 6.2
Business Plan
Development
6.3
Funding
Sources
5.9 Competitive
Advantage &
Business Strategy
6.1
Operating Plan
& Financial
Model
2. NEEDS SCREENINGIDENTIFYINVENTIMPLEMENT
3.1
Ideation &
Brainstorming
4.1
Intellectual
Property Basics
4.5
Prototyping
4.2
Regulatory
Basics
4.3
Reimbursement
Basics
4.4
Business
Models
3.2
Concept
Screening
4. CONCEPT SELECTION
5.7 Marketing &
Stakeholder
Strategy
6.4 Licensing &
Alternate
Pathways
5.4
Regulatory
Strategy
29
Opportunities…
1. Technologies that take cost out of system
•  keep patients out of hospital
•  downshift delivery across provider spectrum:
specialists – generalists – nurses – aids
The Need:
A more cost-effective approach
to arrhythmia detection
• Smart bandage
• Netflix model…
Concept:
filing the patent
First-generation patch
Since	
  2001	
  	
  
Biodesign	
  Innova<on	
  Fellowships	
  Technology	
  Transla<on	
  Metrics	
  
As	
  of	
  June,	
  2014:	
  
• 	
  over	
  275,000	
  pa<ents	
  treated	
  
	
  
• 	
  600	
  new	
  jobs	
  created	
  
• 	
  over	
  400	
  patents	
  filed	
  by	
  fellows	
  
• 	
  33	
  companies	
  spin-­‐out	
  
Our real “product”

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