Social Media for  BusinessMade Easy!<br />How to choose the Right Mix of <br />Social Media to <br />Match your Marketing ...
So Much Choice-So Little Time?<br />
Social Media in the Mix<br />Social Media has two main functions in the Marketing Mix:<br />To create leads directly via o...
Building Relationship & Trust         <br />Awareness            <br />Lead or Desire Generation<br />Required Action<br /...
Building Relationship & Trust         <br />Awareness            <br />Lead or Desire Generation<br />Required Action<br /...
Awareness            <br />Lead or Desire Generation<br />Building Relationship & Trust<br />Interest            <br />Pro...
Lead or Desire Generation<br />Awareness            <br />Building Relationship & Trust<br />Interest            <br />Pro...
For More Infomation<br />Contact  Paul Bates<br />Paul Bates Social Media<br />“thepaulbates”<br />paul@paulbatessocialmed...
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Develop the best social media strategy for local business

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How does a local business optimise its choice of Social Media? You can't run with all of them without risk of dilution and lack of engagement. So... it depends on the nature of the business and what is the aim of the business.

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Develop the best social media strategy for local business

  1. 1. Social Media for BusinessMade Easy!<br />How to choose the Right Mix of <br />Social Media to <br />Match your Marketing Objectives<br />
  2. 2. So Much Choice-So Little Time?<br />
  3. 3. Social Media in the Mix<br />Social Media has two main functions in the Marketing Mix:<br />To create leads directly via on-line networking (and Quality Engagement)<br />To create leads indirectly by improving the likelihood of your organisation being found in organic Search (Google, Bing etc), also known as SEO<br />
  4. 4. Building Relationship & Trust <br />Awareness <br />Lead or Desire Generation<br />Required Action<br />Prospect or Customer Stage<br />Interest <br />Brand Building<br />“Being Known” <br />Improve Credibility/ Reputation <br />Gain Permission<br />To Engage. Collect Data <br />Pitch Features and Benefits <br />Marketing Objective<br />Purchase via core Website or appointment for Face to Face close<br />Social Media Function<br />Content Distribution "Going Viral” “Being Found” <br />Recommendation<br />Reviews, Rating and Tagging <br />Web /Virtual<br />Networking. <br />Sharing <br />Make Promotions/Offers <br />Complete transaction<br />Social Media Tool<br />WordPress/<br />Blog<br />Tumblr<br />YouTube<br />Flkr<br />FacebookAds<br />Google Ads<br />StumbleUpon<br />Second Life<br />Google Places<br />Facebook Places<br />SlideShare<br />Quora<br />Delicious<br />Technorati<br />Digg<br />Amazon.com<br />Wickipedia<br />Facebook<br />Linked-In<br />Ecademy<br />Twitter<br />Foursquare<br />Gowalla<br />Facebook Deals<br />Groupon<br />Offers through Twitter*<br />Offers through Facebook*<br />QR Codes<br />Facebook Page Transactional Site (IFrames)<br />* Offers made to your Followers or Fans AFTER you have built a relationship as a trusted adviser<br />
  5. 5. Building Relationship & Trust <br />Awareness <br />Lead or Desire Generation<br />Required Action<br />Interest <br />Prospect or Customer Stage<br />Improve Credibility/ Reputation <br />Gain Permission Engage. Collect Data <br />Brand Building<br />“Being Known” <br />Pitch Features and Benefits <br />Marketing Objective<br />Purchase via Website or Face to Face Close<br />Social Media Function<br />Content Distribution "Going Viral” “Being Found” <br />Recommend’n<br />Reviews, Rating and Tagging <br />Web /Virtual<br />Networking. <br />Sharing <br />Make Promotions and Offers <br />Complete transaction<br />Example B2C<br />Pub/Club Restaurant<br />YouTube<br />Flkr<br />FacebookAds<br />StumbleUpon<br />Tumblr<br />Google Places<br />Facebook Places<br />Facebook<br />Twitter<br />Foursquare<br />Gowalla<br />QR Codes<br />Facebook Deals<br />Groupon<br />Offers through Twitter<br />Offers through Facebook<br />Purchase Membership or Drinks/ meal<br />SlideShare<br />Delicious<br />Technorati<br />Digg<br />Amazon.com<br />Quora<br />Wickipedia<br />Facebook<br />Linked-In Groups<br />Ecademy<br />Twitter<br />Offers through Linkedin Groups<br />Offers through Facebook<br />Offers through Ecademy<br />Blog<br />YouTube<br />Flkr<br />FacebookAds<br />Google Ads<br />StumbleUpon<br />Appointment for Face to Face close <br />Example B2B<br />Professional Services, Training or Consultancy<br />
  6. 6. Awareness <br />Lead or Desire Generation<br />Building Relationship & Trust<br />Interest <br />Prospect or Customer Stage<br />Facebook<br />Twitter<br />Tumblr<br />Foursquare<br />Gowalla<br />Facebook Deals<br />Groupon<br />Offers in Twitter<br />Offers in Facebook<br />QR Codes<br />Google Places/<br />Maps<br />Facebook Places<br />YouTube<br />Flkr<br />FacebookAds<br />StumbleUpon<br />Business 2 Consumer<br />Pub/Club Restaurant/Hotel/ Venue<br />General Retail (Clicks and Mortar, Garden Centre, Estate Agent)<br />Brand (Fashion/Drink/ Confectionary)<br />Professional Services (Vets, Dentist, Architect)<br />Trader/Artisan (Plumber, Electrician, Craftsmen<br />1st<br />2nd<br />3rd<br />4th<br />4th<br />1st<br />2nd<br />3rd<br />4th<br />3rd<br />1st<br />2nd<br />1st<br />2nd<br />3rd<br />4th<br />1st<br />2nd<br />4th<br />3rd<br />
  7. 7. Lead or Desire Generation<br />Awareness <br />Building Relationship & Trust<br />Interest <br />Prospect or Customer Stage<br />Facebook<br />Linked-In Groups<br />Ecademy<br />Twitter<br />WordPress/<br />Blog<br />YouTube<br />Flkr<br />FacebookAds<br />Google Ads<br />StumbleUpon<br />SlideShare<br />Delicious<br />Technorati<br />Digg<br />Amazon.com<br />Google Maps<br />Quora<br />Offers through Linked-In Groups<br />Offers through Facebook<br />Offers through Ecademy<br />Business 2 Business<br />Professional Services<br />Training /Consultancy/ Media<br />Membership /Association<br />Business Services<br />Software/ IT/Comms<br />Manufacturing/<br />Construction<br />Wholesale<br />1st<br />2nd<br />3rd<br />4th<br />2nd<br />3rd<br />1st<br />4th<br />1st<br />2nd<br />4th<br />3rd<br />1st<br />2nd<br />3rd<br />4th<br />3rd<br />4th<br />1st<br />2nd<br />
  8. 8. For More Infomation<br />Contact Paul Bates<br />Paul Bates Social Media<br />“thepaulbates”<br />paul@paulbatessocialmedia.co.uk<br />

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