How does a local business optimise its choice of Social Media? You can't run with all of them without risk of dilution and lack of engagement. So... it depends on the nature of the business and what is the aim of the business.

1. Social Media for BusinessMade Easy! How to choose the Right Mix of Social Media to Match your Marketing Objectives

2. So Much Choice-So Little Time?

3. Social Media in the Mix Social Media has two main functions in the Marketing Mix: To create leads directly via on-line networking (and Quality Engagement) To create leads indirectly by improving the likelihood of your organisation being found in organic Search (Google, Bing etc), also known as SEO

4. Building Relationship & Trust Awareness Lead or Desire Generation Required Action Prospect or Customer Stage Interest Brand Building “Being Known” Improve Credibility/ Reputation Gain Permission To Engage. Collect Data Pitch Features and Benefits Marketing Objective Purchase via core Website or appointment for Face to Face close Social Media Function Content Distribution "Going Viral” “Being Found” Recommendation Reviews, Rating and Tagging Web /Virtual Networking. Sharing Make Promotions/Offers Complete transaction Social Media Tool WordPress/ Blog Tumblr YouTube Flkr FacebookAds Google Ads StumbleUpon Second Life Google Places Facebook Places SlideShare Quora Delicious Technorati Digg Amazon.com Wickipedia Facebook Linked-In Ecademy Twitter Foursquare Gowalla Facebook Deals Groupon Offers through Twitter* Offers through Facebook* QR Codes Facebook Page Transactional Site (IFrames) * Offers made to your Followers or Fans AFTER you have built a relationship as a trusted adviser

5. Building Relationship & Trust Awareness Lead or Desire Generation Required Action Interest Prospect or Customer Stage Improve Credibility/ Reputation Gain Permission Engage. Collect Data Brand Building “Being Known” Pitch Features and Benefits Marketing Objective Purchase via Website or Face to Face Close Social Media Function Content Distribution "Going Viral” “Being Found” Recommend’n Reviews, Rating and Tagging Web /Virtual Networking. Sharing Make Promotions and Offers Complete transaction Example B2C Pub/Club Restaurant YouTube Flkr FacebookAds StumbleUpon Tumblr Google Places Facebook Places Facebook Twitter Foursquare Gowalla QR Codes Facebook Deals Groupon Offers through Twitter Offers through Facebook Purchase Membership or Drinks/ meal SlideShare Delicious Technorati Digg Amazon.com Quora Wickipedia Facebook Linked-In Groups Ecademy Twitter Offers through Linkedin Groups Offers through Facebook Offers through Ecademy Blog YouTube Flkr FacebookAds Google Ads StumbleUpon Appointment for Face to Face close Example B2B Professional Services, Training or Consultancy

6. Awareness Lead or Desire Generation Building Relationship & Trust Interest Prospect or Customer Stage Facebook Twitter Tumblr Foursquare Gowalla Facebook Deals Groupon Offers in Twitter Offers in Facebook QR Codes Google Places/ Maps Facebook Places YouTube Flkr FacebookAds StumbleUpon Business 2 Consumer Pub/Club Restaurant/Hotel/ Venue General Retail (Clicks and Mortar, Garden Centre, Estate Agent) Brand (Fashion/Drink/ Confectionary) Professional Services (Vets, Dentist, Architect) Trader/Artisan (Plumber, Electrician, Craftsmen 1st 2nd 3rd 4th 4th 1st 2nd 3rd 4th 3rd 1st 2nd 1st 2nd 3rd 4th 1st 2nd 4th 3rd

7. Lead or Desire Generation Awareness Building Relationship & Trust Interest Prospect or Customer Stage Facebook Linked-In Groups Ecademy Twitter WordPress/ Blog YouTube Flkr FacebookAds Google Ads StumbleUpon SlideShare Delicious Technorati Digg Amazon.com Google Maps Quora Offers through Linked-In Groups Offers through Facebook Offers through Ecademy Business 2 Business Professional Services Training /Consultancy/ Media Membership /Association Business Services Software/ IT/Comms Manufacturing/ Construction Wholesale 1st 2nd 3rd 4th 2nd 3rd 1st 4th 1st 2nd 4th 3rd 1st 2nd 3rd 4th 3rd 4th 1st 2nd

8. For More Infomation Contact Paul Bates Paul Bates Social Media “thepaulbates” paul@paulbatessocialmedia.co.uk