Tips for Cross-Selling via Email
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Tips for Cross-Selling via Email

  • 824 views
Uploaded on

Cross-selling to your existing customers is one of the most cost-effective ways to generate more revenue for your e-commerce website. Find out our tips for how to do this successfully.

Cross-selling to your existing customers is one of the most cost-effective ways to generate more revenue for your e-commerce website. Find out our tips for how to do this successfully.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
824
On Slideshare
824
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Tips for Cross-Selling via Emailthe marketing nutCrazy about marketing
  • 2. Personalization
  • 3. Personalization Should always be present in email campaigns Base products to cross-sell on customer intelligence  Products they have bought before which they may need to buy again  Complementary products (eg, hats + gloves, shampoo + conditioner)  Similar products that other users have bought  Products they have looked at or added to the shopping cart but not purchased If such targeted personalization isn‟t feasible, try cross-selling to different market segments
  • 4. Personalization When looking at which market segments of yourcustomer database to cross-sell to, focus on the mostprofitable segments:  Recency – when did they make their last purchase?  Frequency – how regularly to they purchase from you?  Monetary Value – how much revenue do they generate for your business?
  • 5. Bundles
  • 6. Bundles Group related products to be sold together in one„bundle‟ Offer a discounted price when selling bundles Examples of bundle ideas may include:  Starter packs  “Make your own X”
  • 7. Complementary goods
  • 8. Complementary goods If a customer has bought a hat, they might also needsome gloves! Offer a discounted price when Examples may include:  Starter packs  “Make your own X”  Gift boxes
  • 9. Incentives
  • 10. Incentives Discounts eg, 20% off your next order Credits/points in a loyalty scheme Specific offer on complementary goods
  • 11. Transactional emails
  • 12. Transactional emails High open rate as customers will double-check theirorder is correct Opportunity to cross-sell complementaryproducts/services
  • 13. Triggered emails
  • 14. Triggered emails SaaS marketing solutions such as Emailvision‟s „CampaignCommander‟ can provide this feature (www.emailvision.hk) Commonly sent to customers once a specific action/triggerhas happened eg,  Abandoned shopping cart Keep a „helpful‟ tone of voice with the email  “We saw that you recently looked at X product” Try offering substitute products (other similar products) withdifferent:  price ranges  features  manufacturers/brands