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Slogan: Capture the moments
Story Line                        Setting                Overall Message        Advert
Reminiscing:                      In the park, beach     How capturising and    •Magazines (e.g.
A look into someone’s life.       or a public setting.   remembering each       Marie Claire,
You’ll see images that            Somewhere              memory is important    photography
represent each unique             where a lot of         happy and sad ones.    magazine, artistic
memories they have. The           people remember        How moments are        magazines.
camera is set aside with          funny/sad/happy        very unique.           •Posters
images/Polaroid of each           moments that                                  •Billboards
moment.                           they have.             It’ll make them look
                                                         back on their each     Cause in the
                                                         personal lives.        end, all you have
Subjects
The camera will be the main focus of the print advert
                                                                                really is
but I’ll have images of families and friends to          Reminiscence.          memories..
represent memories.
Mood board

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Advert plan

  • 1. Slogan: Capture the moments Story Line Setting Overall Message Advert Reminiscing: In the park, beach How capturising and •Magazines (e.g. A look into someone’s life. or a public setting. remembering each Marie Claire, You’ll see images that Somewhere memory is important photography represent each unique where a lot of happy and sad ones. magazine, artistic memories they have. The people remember How moments are magazines. camera is set aside with funny/sad/happy very unique. •Posters images/Polaroid of each moments that •Billboards moment. they have. It’ll make them look back on their each Cause in the personal lives. end, all you have Subjects The camera will be the main focus of the print advert really is but I’ll have images of families and friends to Reminiscence. memories.. represent memories.