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The Creative World Of Advertisement

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Vikram Thadeshvar
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Vikram B. Thadeshvar [email_address]
Consumer Buying Behavior Model [email_address]
Consumer Buying Behavior Model Complex Buying Behaviour Habitual Buying Behaviour Post Purchase Dissonance Reduction Buying Behaviour Variety seeking Buying Behaviour [email_address] Huge Significant Few Significance Difference between brands Buyers Involvement in Buying Decision High Low
[email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Complex Buying Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Variety seeking Buying Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address] ,[object Object],[object Object],[object Object],[object Object],Post Purchase Dissonance Reducing Buying Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address] ,[object Object],[object Object],[object Object],Habitual Buying Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Six Cell Matrix [email_address]
Degree of rationality in buying decision. [email_address] High Extensive Problem Solving Buying Behavior Limited Problem Solving Buying Behavior Image Buying Behavior Sensual Buying Behavior Impulse Buying Behavior Routine Problem Solving Medium Low Logic Reasoning and Measurement High thinking Tangible High Feeling Intangible
[email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Extensive Problem Solving Buying Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Limited Problem Solving Buying Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address] ,[object Object],[object Object],[object Object],[object Object],Routine Problem Solving Buying Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image Buying Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],Sensual Buying Behaviour ,[object Object],[object Object],[object Object],[object Object]
[email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impulse Buying Behaviour ,[object Object],[object Object],[object Object],[object Object]
Classification of Indian Contemporary Advertisement [email_address]
To Inform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
[email_address] ,[object Object]
[email_address] ,[object Object],[object Object]
To Persuade ,[object Object],[object Object],[object Object],[object Object],[email_address]
[email_address] ,[object Object],[object Object]
[email_address] ,[object Object],[object Object],[object Object]
To Remind ,[object Object],[object Object],[object Object],[object Object],[email_address]
[email_address] ,[object Object]
[email_address] ,[object Object]
To Reinforce ,[object Object],[object Object],[object Object],[email_address]
[object Object],[object Object],[email_address]
[object Object],[email_address]
[email_address]

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The Creative World Of Advertisement

  • 1. Vikram B. Thadeshvar [email_address]
  • 2. Consumer Buying Behavior Model [email_address]
  • 3. Consumer Buying Behavior Model Complex Buying Behaviour Habitual Buying Behaviour Post Purchase Dissonance Reduction Buying Behaviour Variety seeking Buying Behaviour [email_address] Huge Significant Few Significance Difference between brands Buyers Involvement in Buying Decision High Low
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Six Cell Matrix [email_address]
  • 9. Degree of rationality in buying decision. [email_address] High Extensive Problem Solving Buying Behavior Limited Problem Solving Buying Behavior Image Buying Behavior Sensual Buying Behavior Impulse Buying Behavior Routine Problem Solving Medium Low Logic Reasoning and Measurement High thinking Tangible High Feeling Intangible
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Classification of Indian Contemporary Advertisement [email_address]
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.