Advertisement  Vikram B. Thadeshvar  [email_address]
A Strong brand Is build on two pillars  1) Cognitive relationship  2) emotional relationship [email_address]
Cell-Force Hutch Commodity Cell –Force High Incoming & Outgoing Charges Low Innovation & Investment  No creative Schemes &...
Mahindra Scorpio  Mahindra Commando  Mahindra Commando Not widely accepted because designed for only adventure lover or ni...
Likelihood to buy matrix [email_address]
Parle G Britannia Tiger Sunfeast by ITC Priya Gold Glucose  Glucose biscuit segment  [email_address] Product Unique  Unkno...
Coca - Cola Pepsi Rc - Cola Thomson Rc – Cola This brand came in picture when Coke and Pepsi were victims of Pesticides  a...
Behavior of neglected brands [email_address]
Ambassador Car  Ambassador Car No other improved design Good space & performance,  Niche brand till now  But stylish look ...
Bajaj Super / Chetak  [email_address] Price Differentiation  Low Low High High Product Image Differentiation  Brand Market...
Developing competitive position through innovation & productivity [email_address]
Reliance India Mobile [email_address] Productivity Low Low High High Marketing Innovation
Reliance India Mobile Mobile in just Rs.500  Bulk Marketing Low Charges Large Consumer Group Ex. CDMA, GSM [email_address]...
Reliance India Mobile Mobile in just Rs.500  Bulk Marketing Low Charges Large Consumer Group Ex. CDMA, GSM Large variety o...
LiVon [email_address] Productivity Low Low High High Marketing Innovation
LiVon Unique Product  Niche & Emotional Marketing Value for Money  [email_address] Use any shampoo, a small quantity of Li...
Unique Product  Niche & Emotional Marketing Value for Money  LiVon Market leader with large users Large Women Consumers Mo...
Hutch [email_address] Productivity Low Low High High Marketing Innovation
Hutch Creative and Innovative Brand Developed by Ogilvy & Mather High Ad Campaign  Very Good Features & Benefits [email_ad...
Hutch Creative and Innovative Brand Developed by Ogilvy & Mather High Ad Campaign  Very Good Features & Benefits Large Con...
Thank You [email_address]
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  1. 1. Advertisement Vikram B. Thadeshvar [email_address]
  2. 2. A Strong brand Is build on two pillars 1) Cognitive relationship 2) emotional relationship [email_address]
  3. 3. Cell-Force Hutch Commodity Cell –Force High Incoming & Outgoing Charges Low Innovation & Investment No creative Schemes & Benefits Hutch (Now Vodafone) High Network Strength Voice Clarity & Global Experience Good Customer Care Services Dog of Hutch Taking care of customers (Emotional Benefits, Care) History Cell-Force taken over by Hutchison Partnership of Hutchison Max Max sold partnership to Essar Hutchison Essar Hutch taken over by Vodafone Vodafone Essar [email_address] Cognitive Relationship Emotional Relationship High Low Eroding Brand Strong Brand
  4. 4. Mahindra Scorpio Mahindra Commando Mahindra Commando Not widely accepted because designed for only adventure lover or niche people Very well accepted for army use Not having family car features & Benefits No other improved version Commodity Mahindra Scorpio Very good look Excellent Advertisement by Lowe and O&M Turbo Engine, High Speed, & Excellent Performance Very Stylish look Widely acceptable Feathers & Benefits Family car with Concept, Wild, Adventure and for all age group [email_address] Cognitive Relationship Emotional Relationship High Low Eroding Brand Strong Brand
  5. 5. Likelihood to buy matrix [email_address]
  6. 6. Parle G Britannia Tiger Sunfeast by ITC Priya Gold Glucose Glucose biscuit segment [email_address] Product Unique Unknown Me-Too Well- Known Supplying Company
  7. 7. Coca - Cola Pepsi Rc - Cola Thomson Rc – Cola This brand came in picture when Coke and Pepsi were victims of Pesticides and many people were looking similar options. In an Survey conducted by Divya Bhaskar & Amul (Gujarat Co-operative milk society) that during that period the milk sells raised 80% and all of them were cola drinkers. Cola drink segment [email_address] Product Unique Unknown Me-Too Well- Known Supplying Company
  8. 8. Behavior of neglected brands [email_address]
  9. 9. Ambassador Car Ambassador Car No other improved design Good space & performance, Niche brand till now But stylish look and innovation lacking [email_address] During 1950-80 Price Differentiation Low Low High High Product Image Differentiation Brand Market Commodity Market
  10. 10. Bajaj Super / Chetak [email_address] Price Differentiation Low Low High High Product Image Differentiation Brand Market Commodity Market
  11. 11. Developing competitive position through innovation & productivity [email_address]
  12. 12. Reliance India Mobile [email_address] Productivity Low Low High High Marketing Innovation
  13. 13. Reliance India Mobile Mobile in just Rs.500 Bulk Marketing Low Charges Large Consumer Group Ex. CDMA, GSM [email_address] Marketing Strategies to increase volume Productivity Low Low High High Marketing Innovation
  14. 14. Reliance India Mobile Mobile in just Rs.500 Bulk Marketing Low Charges Large Consumer Group Ex. CDMA, GSM Large variety of mobiles with good features Price range to target all consumers New innovative services [email_address] Productivity Low Low High High Marketing Innovation
  15. 15. LiVon [email_address] Productivity Low Low High High Marketing Innovation
  16. 16. LiVon Unique Product Niche & Emotional Marketing Value for Money [email_address] Use any shampoo, a small quantity of LiVon is enough. Productivity Low Low High High Marketing Innovation
  17. 17. Unique Product Niche & Emotional Marketing Value for Money LiVon Market leader with large users Large Women Consumers More benefits [email_address] Productivity Low Low High High Marketing Innovation
  18. 18. Hutch [email_address] Productivity Low Low High High Marketing Innovation
  19. 19. Hutch Creative and Innovative Brand Developed by Ogilvy & Mather High Ad Campaign Very Good Features & Benefits [email_address] Productivity Low Low High High Marketing Innovation
  20. 20. Hutch Creative and Innovative Brand Developed by Ogilvy & Mather High Ad Campaign Very Good Features & Benefits Large Consumer Group More Innovative & Upgradate services More schemes and Benefits, Ex. Blackbarry [email_address] Productivity Low Low High High Marketing Innovation
  21. 21. Thank You [email_address]

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