1. At Market Probe, Our Focus Is....
2012. Market Probe. All Rights Reserved.

2. We Focus On Just Three Areas
VOC/Customer
Feedback Programs
 Enterprise Feedback
Management (EFM)
 Relationship
 Benchmarking
 Touchpoint
 Defector Studies/
Survival Analysis
 Satisfaction, Loyalty,
NPS and Advocacy
Brand Experience
 Brand Passion
 Brand Tracking
 Brand Development
and Positioning
Go-To-Market
Strategies
 Concept Testing
 Segmentation
 Product/Pricing
Optimization
 Conjoint/Discrete
Choice
Market Probe’s Strengths:
• Able to survey difficult-to-reach segments w/internal resources
• Quant and Qualitative projects with B2C and B2B segments
• Advanced analytics with “Intelligent Enterprise” reporting systems

3. Analyze
 Text Analytics
 Key Driver Analysis
 Loyalty Models/Simulators
Customer
Feedback
 Solicited
 Unsolicited
Gather
Feedback
Share
 PDF Reports
 Enterprise
Feedback
Management
Systems (EFM)

4. Collect feedback from
multiple surveys
 Action Response Reports
 Trends
 Benchmarking
 Key Drivers
 Staff Training
Consolidate, supplement &
analyze, then report via webbased dashboards at frequent
intervals.
Disseminate to appropriate staff for
customer follow-up & staff improvement
Facilitates immediate and tactical actions.

5. Insight Manager
Dashboard Power
 Extremely customizable
 Advanced user interface
 In-depth analysis and drilldown




capabilities
Survey data integration with other
customer data to help with better
insights
Can incorporate multi-mode data
collection
User level data security
Secure web server with single-sign-on
login possibilities
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6. Insight Manager
Dashboard Power
Data Considerations
 Easy to add / change to new Hierarchy
 Results can be updated as required
 Social Media / Social Buzz integration
 Portal and library of other analysis and reports
Data Security
 Hosted on secure server
 Variety of sign-on protection levels available
Help Resources
 Direct email to Project Manager
 Screenshot included for reference
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7. Insight Manager
Key Measures Dashboard
Data can be displayed in non-traditional formats,
maps, graphs, etc.
Each graph is hot-linked to
an executive summary and
report.
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8. Insight Manager
Highlights
Each page in Insight Manager is customizable.
National users see National results.
Regional Managers see Regional results.
Multiple support options Help Pages and Contact
Us routes to MP Project Manager.
National level highlight trends for
current and 5 previous quarters.
Satisfaction levels with each of the 3
transactional modules compared to previous
quarter.
Regional results for each transaction module with
links to drill down to districts and branches.
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9. Insight Manager
Overview
Graphs will display relevant data, the data can
be further drilled down.
Current drill-down is at branch level, user can
drill down to employee level for relevant data.
Multiple representations on a single
graph, trend lines, percentages, colored
heading represents change compared to
previous quarter.
Multiple trends, the periods and data
displayed are customizable as to the contents
of the page, this data shows current
scores, year-to-date scores and movement
compared to previous year.
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10. Insight Manager
Trending
User has ability to add variety of
different attributes to the same
graph, helping to identify cause and
effect on relationships. For
example, the jump in Nov 2011
National figures is caused by Region 1.
Trends over period of time. The graph is
customizable by the user on variety of periods
and length of periods, thus the ability to see
short-term and long-term trends.
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11. Insight Manager
Verbatim/ Word Cloud
Dynamic, built at run time. Cloud
is created based on all standard
filters.
Advanced keyword and
phrase searching.
Hyperlinked to drill down to the
related verbatim and scores.
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12. Insight Manager
Multiple level of escalation based on
status and timing available
Hot Alerts
Exporting to multiple
formats, export all pages of
reports, although only one
displayed
Advanced searching
and sorting of alerts
History of the hot alert is
maintained
Editing functionality keeps track
of date and time of update along
with status and comments
Hyperlinked drill down to the
entire respondent report card
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13. As more clients use Market Probe’s IM solution, we see patterns of
development:
Consolidation of
Multiple Sources
Intelligence
Build-up
Integration With
Internal Data
(CRM)

14. Analytical Approaches
Tailored to Meet Your Needs
Sources of
Feedback
Unsolicited
Solicited
Delivery
• Social Media
• Data and Text Mining
Applied to Other
Sources (e.g., e-mail)
• Text Analytics of
Open-Ended
Responses
• Key Driver Analysis
 MP EFM
Solution:
Insight
Manager
 Custom
Reports

15. For additional information, please contact:
t.fusso@marketprobe.com
Telephone: 360.828.7357
Follow and interact with Market Probe:
www.marketprobe.com
www.twitter.com/MarketProbe
www.facebook.com/MarketProbe
www.youtube.com/MarketProbe
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