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Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
Thoughts behind Cubie Messenger
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Thoughts behind Cubie Messenger

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  • 1. Cubie Messenger Cofounder 馮彥文 t@cubie.com
  • 2. CubieDesign before product
  • 3. Whatsapp + Draw Something
  • 4. How?
  • 5. Being Lucky
  • 6. Being Lucky • retention?• knowing something or nothing?
  • 7. Why(Be precise)
  • 8. Last September
  • 9. Andrew Chen’s Blog
  • 10. Hypothesis• Consumer Market o Why I doubted Facebook could build a billion dollar business, and what I learned from being horribly wrong• Business model is a commodity o Why it’s smart for consumer startups to grow first and make money later• Product re-position o Don’t compete on features
  • 11. Consumer Market or Niche Market Niche & Consumer High & High ARPU ARPU Niche Consumer Niche & Consumer Low & Low ARPU ARPU Average Revenue Per User
  • 12. Targeting Consumer Market • Huge market • Uses everyday
  • 13. Business Model is a Commodity • EC/flash sales • Dating • Game • Premium subscription
  • 14. Consumer Internet• “In a world where you can grow a userbase of 1 billion in a few years, displaying remnant ads and getting a $0.25 CPM will do. Or just throw some freemium model on it, and monetize 1% of them.” ~ Andrew Chen
  • 15. Competition • Whatsapp? • Line? • 微信?
  • 16. Product Re-Position• Don’t compete on features
  • 17. Nobody buys in
  • 18. Build Product• Spent 6 Months• Build platform that evolves• Monitor user behaviors
  • 19. Build Product• 6 months o Android, iPhone, Servers
  • 20. Build Product• Platform that evolves o Competitive features o Test platform
  • 21. Build Product• User behaviors o Data analysis
  • 22. Understand Users?• 台灣網路公司沒有辦法做得大或成功是因為市場 太小?
  • 23. Data Analysis• Funnel• Actionable metrics• A/B testing• Growth Hacker is the new VP Marketing
  • 24. Funnel
  • 25. Actionable Metrics vs Vanity Metrics• Vanity metrics o Page views o Downloads• Actionable metrics o Benchmark -> Improve o Usage o Funnel• Benefit-driven metrics o By product, messages send out, invitations, … (Cubie)
  • 26. A/B Testing
  • 27. Cubie Users• Drawing / have fun o > 50% drawing characters o Text > Drawing > voice > picture• Customization features o others cant see it• People care about privacy o > 5% users change privacy settings o iPhone > android• Instagram o profile• registration funnel o sync is problem
  • 28. Design?• Iteratively build and test • Ex: Drawing
  • 29. Other Thoughts
  • 30. Tractions• High Growth or High ARPU
  • 31. Entrepreneurs as MVP• The dirty secret behind the incubator boom
  • 32. Exceptional Outcome• How sheep-like behavior breeds innovation in Silicon Valley
  • 33. Exceptional Outcome• Sad to hear … o Business model is everything o Ads is not profitable o In Taiwan, you can’t …
  • 34. Take Away• Consumer internet• Understand users• Be data-driven• Be exceptional

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