3. If You’re looking for
Loyalty,
Get a Dog!
Teguh Prayogo
teguh_trainer@yahoo.com
4.
5. Or Better Yet…
Get a Partner with Loyalty Programs Expertise!
If you know your product, you are a human CATALOG
If you know your services, you are a TECHNICIAN
If you know you can match your products and services to
the customer’s needs, you are a SALESPERSON
If you know your customer’s problems and
business, you are a CONSULTANT
If you know your customer’s industry, market
challenges, and competitors, you are an EXPERT
6. Loyalty Programs
• Clear benefits
• Achievable rewards
• Consistency
• Appreciation
• Engaging
• Sustainability
• Rewarding referrals
• A feeling of Personalized and ongoing print and
electronic communications
12. Why customers stop doing business
with a company?
Move away
Develop friendships or business
alliances with other companies
Go out of business
Leave because of quality issues
Didn’t like the way they were treated
21. • Identify the POC
• Understand what value your
customer desire from each POC
• If there is a disconnect Develop
your employees and improve
processes to fill the GAP.
Teguh Prayogo
teguh_trainer@yahoo.com