1. Oresunddirekt – practical challenges
and solutions in cross-border
collaboration
The Malmö Declaration: Collaboration as
an implementation driver
Eva Eilstrup
Oresunddirekt, Denmark/Sweden
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2. Agenda
• Oresunddirekt is…
• Cross-border information
made easy
• Oresunddirekt promotes
mobility
Challenges and solutions:
• Making it work
• Making it cheap
• Making it matter
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3. Oresunddirekt is…
• A cross-border information service for the citizens
and businesses of the Oresund region –
www.oresunddirekt.com
• A semi-autonomous public actor, funded by local
and regional government from both countries
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4. Cross-border information made easy
• Complex public service information translated and
personalised
• Literal v. conceptual translation
• Two perspectives – two portals, plus additional
services
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5. Step-by-step guides
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6. Oresunddirekt promotes mobility
• Cross-border mobility is about simple, everyday
issues and questions
• Growing number of cross-border commuters –
growing number of Oresunddirekt users
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7. Making it work
• Large amount of content
that needs constant
updating
• Collaborative content
validation through
networks of civil servants
• ”What’s in it for me?”
• Ownership
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8. Making it cheap
• Both public administrations and e-government
services are facing the challenge of less funding
• The pressure is on to show tangible results and
savings
• In cross-border collaboration, a small and flexible
third party organisation like Oresunddirekt can
help cut administrative costs
• Innovation! Example: income tax return video
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9. Making it matter
• Public service information
is worthless unless the
users can relate to it
• The user is the source, not
just the target
• Personalisation and
constant surveillance of
changing user needs
• Relatablity is just as
important as reliability
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