Eva Eilstrup

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Eva Eilstrup

  1. 1. Oresunddirekt – practical challenges and solutions in cross-border collaboration The Malmö Declaration: Collaboration as an implementation driver Eva Eilstrup Oresunddirekt, Denmark/Sweden 1
  2. 2. Agenda • Oresunddirekt is… • Cross-border information made easy • Oresunddirekt promotes mobility Challenges and solutions: • Making it work • Making it cheap • Making it matter 2
  3. 3. Oresunddirekt is… • A cross-border information service for the citizens and businesses of the Oresund region – www.oresunddirekt.com • A semi-autonomous public actor, funded by local and regional government from both countries 3
  4. 4. Cross-border information made easy • Complex public service information translated and personalised • Literal v. conceptual translation • Two perspectives – two portals, plus additional services 4
  5. 5. Step-by-step guides 5
  6. 6. Oresunddirekt promotes mobility • Cross-border mobility is about simple, everyday issues and questions • Growing number of cross-border commuters – growing number of Oresunddirekt users 6
  7. 7. Making it work • Large amount of content that needs constant updating • Collaborative content validation through networks of civil servants • ”What’s in it for me?” • Ownership 7
  8. 8. Making it cheap • Both public administrations and e-government services are facing the challenge of less funding • The pressure is on to show tangible results and savings • In cross-border collaboration, a small and flexible third party organisation like Oresunddirekt can help cut administrative costs • Innovation! Example: income tax return video 8
  9. 9. Making it matter • Public service information is worthless unless the users can relate to it • The user is the source, not just the target • Personalisation and constant surveillance of changing user needs • Relatablity is just as important as reliability 9

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