A comprehensive list of the most influential thought leaders in customer loyalty today. See who's leading the discussion on customer engagement, where you can connect with them, and how to get involved.
7. • fostering community and engagement
• building stronger relationships
• and raising the customer lifetime value
It means:
8. As the industry grows and changes, emerging
thought leaders are guiding the customer
loyalty dialogue into new territory.
9. While you may recognize some influential names in
this slideshow, this list also details some of the
newcomers paving the way for the next
developments in loyalty.
10. Colin Shaw
Founder of the customer experience
consultancy, Beyond Philosophy
Author of The DNA of Customer
Experience: How Emotions Drive Value
Keynote speaker + shares his
expertise regularly on LinkedIn
12. Sarah
RobinsonPresident and CEO of Sarah Robinson Co
Keynote speaker, as well as the Best-Selling
Author behind Fierce Loyalty: Unlocking the
DNA of Wildly Successful Communities
Helps clients build thriving communities
and foster employee engagement
14. Barry Kirk
VP of Loyalty Strategy at Maritz, a
marketing services company
His experience as Senior Director of Digital
Strategy at Bunchball brings unique and
valuable insight to those interested in
loyalty marketing
Shares his expertise weekly as the co-host
of the podcast, The Customer Loyalty
Space
16. Ashley Tate
Director of Marketing at BigDoor, where
she shares insights on the company blog
Her Loyalty Leaders series provides
refreshing interviews with industry experts
Co-hosts the podcast, The Customer
Loyalty Space
18. Don Peppers
Author of 11 books on customer strategy,
including Extreme Trust: Honesty as a
Competitive Advantage
Global authority on marketing and business
competition and was listed by The Times of
London as one of the “Top 50 Business Brains”
He shares thought-provoking articles on his
influential LinkedIn account
20. Mark
JohnsonPresident and CEO of Loyalty360
Loyalty360 is a resource for loyalty,
customer experience, and
brand/customer engagement strategy
The company offers research, reports,
webinars, conferences, expert articles,
and more
22. Erin Raese
Co-Founder of aforementioned Loyalty
360, as well as the Editor-in-Chief of
Loyalty Management magazine
Loyalty Management is a one of a kind,
customer driven quarterly-publication
that focuses on loyalty,
incentive/reward, and engagement
marketing opportunities
24. Celiea Brown
Senior Director of Content Marketing and
Customer Engagement at SAP
Editor of The Customer Edge, a website
focused on the future of customer
engagement
The Customer Edge features both original
and curated digital content from thought
leaders and publications across the globe
26. Evan
HamiltonEvan Hamilton is the Director of
Community & Customer Loyalty at ZOZI.
His blog is a goldmine of information on
how to build value through customer
retention, brand awareness, and
loyalty.
28. Thomas
KnollFounder and CEO of Primeloop, Online
community advisor and consultant
Thomas has been building online
communities for brands and
organizations for over 17 years and
regularly shares valuable resources on
Twitter