1. What is Social TV?
@g_christen
Wednesday, 14 March 12

2. That was awkward
@g_christen
Wednesday, 14 March 12

3. @g_christen
Wednesday, 14 March 12

4. 6436
@g_christen
Wednesday, 14 March 12

5. He’s a play maker
@g_christen
Wednesday, 14 March 12

6. @g_christen
Wednesday, 14 March 12

7. 9420
@g_christen
Wednesday, 14 March 12

8. Let’s tweet a spell
@g_christen
Wednesday, 14 March 12

9. @g_christen
Wednesday, 14 March 12

10. 25088
@g_christen
Wednesday, 14 March 12

11. Two things in common
@g_christen
Wednesday, 14 March 12

12. Two things in common
• In top 12 highest tweet rates on twitter
(of all time)
@g_christen
Wednesday, 14 March 12

13. Two things in common
• In top 12 highest tweet rates on twitter
(of all time)
# 11
@g_christen
Wednesday, 14 March 12

14. Two things in common
• In top 12 highest tweet rates on twitter
(of all time)
# 11 #4
@g_christen
Wednesday, 14 March 12

15. Two things in common
• In top 12 highest tweet rates on twitter
(of all time)
# 11 #4 #1
@g_christen
Wednesday, 14 March 12

16. Two things in common
• In top 12 highest tweet rates on twitter
(of all time)
# 11 #4 #1
• They were ALL TELEVISED
@g_christen
Wednesday, 14 March 12

17. It’s not just the unexpected
@g_christen
Wednesday, 14 March 12

18. Continuity beats virality
Question Time
Sep. 2011 Nov. 2011 Feb. 2011
@g_christen
Wednesday, 14 March 12

19. Why do I care?
@g_christen
Wednesday, 14 March 12

20. Why do we care?
• Personalisation - social signals in content
discovery
• It’s all about engagement and data
• Viewers DO dictate outcomes
@g_christen
Wednesday, 14 March 12

21. Why do we care?
• Personalisation and content discovery.
• More ‘real world signals’
• Who said cold start?
@g_christen
Wednesday, 14 March 12

22. Why do we care?
• It’s all about engagement and data
• We can’t measure reach,
• But we reeeaaally care about
engagement
@g_christen
Wednesday, 14 March 12

23. Why do we care?
• Viewers DO dictate outcomes
@g_christen
Wednesday, 14 March 12

24. Why do we care?
• Viewers DO dictate outcomes
Tastemaker are loud, but
they shape opinion.
They tend to tweet.
@g_christen
Wednesday, 14 March 12

25. Why do we care?
• Viewers DO dictate outcomes
Tastemaker are loud, but
they shape opinion.
They tend to tweet.
@g_christen
Wednesday, 14 March 12

26. Ok, so what is social tv?
• For consumers, it’s using social networks to
share and engage with content.
• For business, it’s about taking advantage of
the much more direct link with specific
viewers.
@g_christen
Wednesday, 14 March 12