Development of Pinterest began in December 2009, and
the site launched as a closed beta in March 2010. The site
proceeded to operate in invitation-only open beta. In
December 2011, the social media channel became one of
the top 10 largest social networks services, according to
Pinterest started with
20 employees + Cofounders. A year later,
the CEO Ben
building up employee
ranks. Now, the
company headcount is
over 100 employees
from engineering and
design to marketing to
community, they must
be social media
Pinterest hits 10 million
U.S. monthly uniques
faster than any
standalone site ever.
For most of last year, the
online scrapbooking site
was racing to keep up
with a growth eruption
that took global user
visits to its website to 48
million in December, up
from 9 million a year
Pinterest Social Network
Germany ranked first with a rise of over 2956% visitors to the site
between 2011 and 2012. Also, the site had 67,000 unique visitors in
Spain ranked second with a rise of 1348 percent during the time period,
with 62,000 people visiting the site in January 2012.
Pinterest grew nearly 80 percent in the UK and by some distance it was
the largest market for Pinterest.com with 245,000 unique visitors in
engagement and business potential has
attracted growing interest from investors.
The company last raised $100 million in a
May 2012 financing led by Japanese ecommerce company Rakuten Inc.
Pinterest Funding Led by Fidelity Values
Startup at $3.8B. Fidelity Investments total
funding to Pinterest was $565 million and
boosts its valuation from $2.5 billion during
a February (2013) financing round.
Pinterest beat its next-closest competitor, LinkedIn, in total Pinterest
visits in February. Pinterest closest competitors ranks in
1. Facebook: 7 billion
2. Twitter: 182 million
3. Pinterest: 104 million
4. LinkedIn: 86 million
5. Tagged: 72 million
6. Google+: 61 million
Pinterest is one of the top drivers on
retail traffic referral.
Many businesses said they
are eager for more tools
and services from Pinterest.
The lately features that
trigger sales consumption
are mobile notifications,
tracking specific pins,
notification price-setting .
Pinterest Web Analytics helps businesses and
website owners understand how pinners are engaging
with their content.
Pinterest has created a
team of four people
whose job it is to interact
daily with companies,
learning about what is
working and what is not
online. Also, the
company rolled out
"business" accounts that
allow companies to use
their corporate name on
their pinboard and to
verify that they link to an
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