Saarthi Samvad is a PR consultancy specializing in the medical field. It is led by Taruni Gandhi who has 10 years of experience in medical journalism. The company provides PR, media relations, image management and media monitoring services to clients in the healthcare industry. It aims to enhance awareness and credibility of clients and showcase their projects and expertise to regional and national media outlets. The proposed media plan involves press releases, familiarity trips, relationship meetings, awareness campaigns and regular press conferences to cover key cities in northern India.

1. Saarthi Samvad PR Consultancy
We know what it takes…

2. Introduction
Saarthi Samvad
... we know what it takes.
Our world revolves around the word “Samvad” meaning communication. Our “Saarthi” is Lord
Krishna, who makes our universe move.
Saarthi Samvad - a company specializing in medical PR. Taruni Gandhi, bring with her years
of experience and a vast network within the medical fraternity. The Managing Director,
Taruni Gandhi has worked with various eminent media groups - Hindustan Times, Dainik
Bhaskar, India News, Aaj Samaj Daily Newspaper, IBN7, BBC - as a Senior Health
Correspondent. She is enriched with an impressive experience of 10 years in the
medical field and is very well versed with the pulse of the market. She has a huge
database and network of doctors, hospitals, pharmaceutical companies and various
government medical institutes.
Objective:
All clients are serviced and monitored uniformly and with an eye on the newest buzz in the
medical sector with an analysis on competition as well. The team has deep insight and
unmatched expertise in understanding the complexities of communicating not just with
the consumers but also with the medical community as a whole. We specialize in the field
of media relations, strategic image management, media monitoring (Newspapers,TV and Radio)
and coverage analysis and writing and editorial support (in English, Hindi and Punjabi).

3. Why PR
The health care industry is one of the world’s largest and fastest growing industries. It is going through unprecedented
change and has gained phenomenal importance in the economic growth of the country.
In healthcare space, a PR agency’s role is not restricted to media management alone but extends to helping organizations
in understanding and creating demand among consumers, communicating with the medical community, for products/
services.
Effective and result-oriented marketing strategy is the key requirement for every start- up or established business
organization. In today’s information driven world, companies use several tools to reach out to their target group and
PR is one and most crucial among them.
When advertisements in the newspapers, magazine and TV channels help a company make their potential customers
aware of their products, this tool alone cannot convince a customer to buy a product.
But the same company gets enough credibility among the customers if the newspapers, magazines or news channels
themselves write about their products, services and achievements in their news stories. Apart from this, regular
appearance of company in the editorial space of media builds the overall image of the company which helps it
winning the confidence of its customers, business associates, shareholders and employees. Through a comprehensive
and sustained PR campaign
you can leverage the media for publicity and make your presence felt to everyone, that too in a strong and credible way.
With the years of our experience, we know what makes a product tick in the market. We know that good marketing
and PR skills can make a "superstar" out of your product. Our pockets are full of practical/workable and innovative
ideas. A customized media plan in adherence to your requirements is the deal cincher for us.
Please feel free to call us for any further clarifications.

4. Ideas for Media Spotlight on New Techniques and
Medicines to be launched.
• Bridge building meetings
• Media features
MEDIA
CAMPAIGNS • News based announcements
• Creative Writing for Ads .
• Participation in industry features and
Profiling through short film
AWARENESS Documentries.
CAMPAIGN
• FAM trip
• Media newsletter / industry updates
• News based press conferences
RECOGNITION •Participation in industry features
CAMPAIGN • Media Workshops / editorial
roundtable

5. Services provided by Saarthi Samvad
ENHANCE AWARENESS AND PERSPECTIVE OF THE CLIENT AS A CREDIBLE & EXPERIENCED
PLAYER
► Showcase and build attraction for the CLIENT’S projects:
Highlighting USP’s of projects
Create excitement using events, launches, etc
Profile the leadership behind the company
Highlight the credibility & expertise of the CLIENT:
Be seen as the knowledge provider for the media:
Share information on a regular basis – industry trends (regional and national), new technology etc.
Be recognized as a regional/ national player.
Protect and safeguard group’s reputation against vested interest/ troublemakers.
► Strategic Image Management.
 Message (Communication Theme) Identification and Planning.
 Campaign Design, Planning & Programming.
 Image Studies & Competition Analysis.
 Media Relations.
 Extensive media access and control (including regional & vernacular media) across the country.
 Specialized team for electronic media relations.
 Regular updates on media trends & movements.
 Media relations support and program implementation.

6. Services provided by Saarthi Samvad
► Media Monitoring and Coverage Analysis…
 Complete activity plan with pre, in motion and post event analysis.
 Track of all major national & regional publications.
 Key Electronic channels
 Monthly and Quarterly Coverage Analysis
► Seminars and Conferences…
 Dedicated team to track relevant events
 Facilitate participation/ Speaker placement
 A Specialist Research Team
 Ability to access and analyze secondary information
 Monthly ‘Round-Ups’ to keep you abreast with sector trends.
 Writing & Editorial Support
 Resource cell to provide content support for Advertorials, Newsletters,
Speeches, Presentations etc.
Customised USP is our forte.

7. OUR Clients
 Fortis Hospital, Mohali.
 Max Hospital, Mohali.
 GH Derma Hospital, Patiala.
 Dr. Umesh Jindal, Gynecologist and Obstetrician, Sant IVF
and Nursing Memorial Hospital, Chandigarh.
 Dr. Manuj Wadhwa, Orthopaedic Surgeon,Chandigarh.
 Dr. Ravul Jindal,Vascular Surgeon, Chandigarh.
 Dr. Tejinder Bhatti, Aesthetic Surgeon, Darling Buds
Aesthetic Clinic,Chandigarh.
 Dr. Preeti Jindal, Recurrent Miscarriage Specialist,
Gynecologist, Chandigarh.

8. Some Clippings…

9. Some Clippings…

10. Some Clippings…

18. PROPOSED MEDIA PLAN FOR YOU
We shall cover the following states and their important business cities*, over the year
I. Chandigarh
II. Punjab – Patiala, Ludhiana, Jalandhar, Mansa, Bathinda and Amritsar.
III. Himachal Pradesh – Simla, Nahan, Dharamshala and Solan.
IV. Uttarakhand – Dehradun and Paonta Sahib.
V. Haryana – Karnal, Ambala, Rohtak and Jeend.
Strategy
I. Press information notes and participation in media – All awards and accolades shall be disseminated
accordingly to the media.
II. Familiarity trips – once a month
III. Relationship Building Meetings – once a month
IV. Camps on acidity control, weight management, dental check-ups etc (once a month)(on selected
subject)
V. Press conferences – minimum two in a month.
VI. Competitive Analysis
VII. Regular Knowledge Upgradation
*We intend to cover one city per month but the cities of preference may vary as per the
client’s requirements.

19. Saarthi Samvad PR Consultancy…
Thanks and Hoping for Healthy Relationship Ahead…
Please feel free to enquire further
Taruni Gandhi
Managing Director
Saarthi Samvad
8054955443