Hindusthan Publicity Portfolio

2. A MEDIA
SPECIALIST…

3. Hindusthan Group – An OOH Media Specialist
At Hindusthan Group we have an in depth understanding how brands
can connect with people’s lifestyles and the environments they engage
with!

4. Client Base
• AOR
• Sustained client relationships
• Clients never left us
• Efficiency
OOH
• Offer 360° Media Solutions to clients
• First point of contact
• Transparency
• accountability
Strategic
Associates
• Highly tactical, In-flight, Executive lounges
at airports
• Activations, engagements and through the
line at Ambient Malls
• Brand connect and saliency
Airports, Transit
Media & Ambient

5. Hindusthan Group – An Entrepreneurial OOH Media Agency
What we do
 Commercial strength
 Knowledge
 Service
 Insights: planning & buying
 A short review of Hindusthan Group
& OOH Industry
Introduction

6. Pan India Network
Should be Highly competitive and a
better negotiation power
Tools, research, data and analytics
Better insights and accountability
Thorough knowledge and
understanding about the Industry

7. OOH Industry knowledge
- Regional Specialists – Dedicated Resources deployment
- Real Relationships
- Access to new opportunities and insights
- Increased local spends - clients benefit
- Insights into local market briefs and clients

8. This
happened
Thisis
happening
1900’s 2000’s 2010’s
Quality
Engagement Future
Outdoors was
seen as a
REMINDER
medium
Outdoor still
considered as a
support medium,
less strategic than
tactical, serving
less to impact,
intrigue and
involve than to
remind.
Spoilt for choices ( Multiples Choices
+
Lesser Mind Space
Frequency
Builder
Reach
Medium
3-4 sites
Mega Sizes
Annual Booking
Short Burst
Shorter Periods
enable more sites
Campaign is
wide spread
Exponential Growth
`
Travel Patterns +
Environments
Newer Opportunities
(outdoor + technology)
Modal Audience
(Societal Changes)

9. This
happened
Thisis
happening
1900’s 2000’s 2010’s Tomorrow Time
Outdoors was
seen as a
REMINDER
medium
Outdoor still
considered as a
support medium,
less strategic than
tactical, serving
less to impact,
intrigue and
involve than to
remind.
Outdoor now is regarded as ‘
LEADING Medium and more and
more clients are experimenting
with the media.
There is a strong move towards
making extravagant statements
and Quality takes over from
Quantity.
Frequency
Builder
Reach
Medium
3-4 sites
Mega Sizes
Annual Booking
Short Burst
Shorter Periods
enable more sites
Campaign is
wide spread
Exponential Growth
Travel Patterns +
Environments
Newer Opportunities
(outdoor + technology)

10. Our thought process and approach – Campaign Goals
Advertiser’s
Perspective
Business Objective
- Market share
- Penetration
- Brand Loyalty
- Retention
- Awarenesss
Marketing Objective:
-Campaings
- Regular Launch
Spurt/ intermittent
Overlap
Agency’s Purview
Communication Objective:
- Inform
- Create Buzz
Build Salience
Outdoor Media Objective:
- Create Impact
- Maximise Recall

11. Selecting the Target Audience
Four major factors
(1) Buyographics*
(4) Lifestyle/psychographics
(2) Geographic
(3) Demographic

12. Campaign Preparation - Planning Module
Scientific evaluation of parameters allowing for systematic
optimization of budgets based on:
Market
Potential
ROI/ Share
of voice:
share of
spends
Geographic
Coverage
Reach,
frequency,
Impact
Prioritization
Appropriate
media
vehicles/
Media mix
Distribution
Depth
TG/Intended
audience and
reach.

13. Elements Key To Increasing Brand Presence
Innovation – A key element
Innovative use of existing
media
To break through the clutter
and create a WOW ! Factor.
Optimize execution of the
creative
Enhancing the creative to
ensure it has a greater
impact & higher recall value.
Creation of a new media
Explore untapped media
options to get first mover
advantage.
Optimize execution of the
creative
Enhancing the creative to
ensure it has a greater
impact & higher recall value.

14. Campaign Planning Framework
Business
Objective
Marketing Solution
Consumer Solutions
Brand Solution
Communication
Objective
Create Buzz
Inform
Build Credibility
Generate Involvement
Trigger Action
Build Saliency
Media
Requirements
Mass Cover
Appointment viewing
Niche’ Presence
Build Frequency
Customer Engagement
Create Impact

15. 2. Campaign Preparation – Buying Module
Up-to- date Data
1.Available media across
cities.
2. new media options,
technology,
3. latest multiple vendor lists,
4. Explore new avenues –
High recall .
Ear to the Ground:
1. Ample knowledge on local
taxes, legislations.
2. Exemptions, Approvals
3. Competitors buying patterns'.
Dynamic Market :
1. Vendor Ratings
2. legal sites and locations,
3. past experiences, data
analysis,
4. area profiling and geo-
demographics
Cost Benchmarking:
1.Purchase price index (PPI),
2. Rate disparities,
3.Irregularities,
4. supply : demand ratio

16. How we make a difference!

17. How we make a difference!
At Hindusthan Group, we educate, support and inspire change among people. We
give voice to a cause, meaning to a campaign, heart to a brand and soul to a
consumer/ end user.
We endeavour to win hearts, influence community action and improve market
share.
Advocate. Change. Inspire. Make your campaign matter. Make a difference.
Hindusthan Group has built a solid reputation in the OOH Media & Transit Media
communications industry for:
1. peerless creative excellence
2. client-partner relationships
3. effective, cost-efficient planning and buying, resulting in excellent ROI
4. broad-ranging media and retail solutions expertise
5. comprehensive communications strategies

18. Premium
Billboards

19. Bus Q’ Shelter

21. Transit media to account for 45% of Indian Market by 2016.
BUS BACK PANELS
Mobile Van Advertising

22. SBSTC FULL BUS WRAP
PRIVATE BUS FULL BUS WRAP

23. Tram Branding

24. ALL IN ONE
•Time Saving
•AC Comfort
•Safe
•Modern and Trendy
•User friendly
•Economical
ADVERTISING ON METRO RAILWAY TRAINS
IMPORTANT FACTS
• 1.5 Crore Commuters per month
• Commuter Profile – Executives, Professionals,
Self Employed,
• Students etc. belonging to SEC A, B & C
• Strategically located advertising panels
• Captive Audience
• High OTS- High retention- High recall
• Zero Distraction
• Total City coverage- North to South
• Total Dominance

26. Event & Stall

27. Creative adaptation through Mind’s Eye
ONE WAY VISION PASTING
ON DOOR
Wall mounted display with sun board
Gate on iron frame

29. Hindusthan Group
Ph : 6050 6060/ 6550 0929
2578 4740 / 3201 5174
Mob. : 98301 21756
www.hindusthangroup.com
helpdesk@hindusthangroup.org
Toll free : 1800 1200 929