Macac Roadtrip

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Session PDF from MACAC 2008 Road Trip 10 Steps to a Better Campus Visit Presentation

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Macac Roadtrip

  1. 1. Road Trip 10 Steps for a Better Visit Experience Jeff Kallay | Experience Evangelist | TargetX Kevin Kropf | Director of Admission | Albion College
  2. 2. Let’s Manage Expectations -An Authentic? Campus Tour Movie -The Theories of the Experience Economy -10 Steps (difference between tour and experience) -Staging the Albion College Visit Experience -Brief Question Answer -Resources -SWAG -Presentation PDF online
  3. 3. Drinkin’ Time http://www.youtube.com/watch?v=avYUL1A-WUM
  4. 4. Drinkin’ Time http://www.youtube.com/watch?v=avYUL1A-WUM
  5. 5. Remember: “The experience is the marketing!”
  6. 6. Your first trip to, or favorite Walt Disney World or Disneyland memory?
  7. 7. Are you one of the weekly 40 million that “makes it your drink” at Starbucks?

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