Session PDF from MACAC 2008 Road Trip 10 Steps to a Better Campus Visit Presentation

1. Road Trip
10 Steps for a Better Visit Experience
Jeff Kallay | Experience Evangelist | TargetX
Kevin Kropf | Director of Admission | Albion College

2. Let’s Manage Expectations
-An Authentic? Campus Tour Movie
-The Theories of the Experience Economy
-10 Steps (difference between tour and experience)
-Staging the Albion College Visit Experience
-Brief Question Answer
-Resources
-SWAG
-Presentation PDF online

3. Drinkin’ Time http://www.youtube.com/watch?v=avYUL1A-WUM

4. Drinkin’ Time http://www.youtube.com/watch?v=avYUL1A-WUM

5. Remember:
“The experience is
the marketing!”

6. Your first trip to, or favorite
Walt Disney World or
Disneyland memory?

7. Are you one of the weekly
40 million that “makes it
your drink” at Starbucks?