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Session PDF from MACAC 2008 Road Trip 10 Steps to a Better Campus Visit Presentation

Session PDF from MACAC 2008 Road Trip 10 Steps to a Better Campus Visit Presentation

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Transcript

  • 1. Road Trip 10 Steps for a Better Visit Experience Jeff Kallay | Experience Evangelist | TargetX Kevin Kropf | Director of Admission | Albion College
  • 2. Let’s Manage Expectations -An Authentic? Campus Tour Movie -The Theories of the Experience Economy -10 Steps (difference between tour and experience) -Staging the Albion College Visit Experience -Brief Question & Answer -Resources -SWAG -Presentation PDF online
  • 3. Drinkin’ Time http://www.youtube.com/watch?v=avYUL1A-WUM
  • 4. Drinkin’ Time http://www.youtube.com/watch?v=avYUL1A-WUM
  • 5. Remember: “The experience is the marketing!”
  • 6. Your first trip to, or favorite Walt Disney World or Disneyland memory?
  • 7. Are you one of the weekly 40 million that “makes it your drink” at Starbucks?